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The obvious villainy in this episode allows for the agenda to be set easier.

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In this final back and forth between Lumic and The Doctor, The Doctor relays more of the agenda being set.

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Doctor Who - The Age of Steel - The Doctor defeats the Cyber Controller

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Mickey is the one character who seems to act like a normal person would in these situations. Mainly because he is a normal person. The fact that he's able to be related to helps drive home the agenda because it feels more real to an audience invested in and relating to a character. Here, we see him and his parallel universe version Ricky.

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Here, we see and hear the agenda being set by the episode.

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Doctor Who - Rise of the Cybermen - Daily Download - Alternate Earth Earbud Tech

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Part of the realism that allows the message to come across is aided by Tennant's performance.