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Over the years and even currently IHSAN'S main focus of sales is the global wholesale market from which IHSAN needs to start shifting to the local and international retail markets because the fierce competition which is present in today's world will give a tough time to IHSAN if a suitable growth strategy isn't adopted.

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The cost of doing business in today's world has significantly risen which has made many companies either go out of business or some companies to have sharp declines in their profits. IHSAN however can overcome the cost related issues from increasing its Sales by entering new markets worldwide as IHSAN is still not utilizing 100% of its capacity.

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IHSAN Group of Companies vision is to maintain and enhance the quality of their products to satisfy their customers needs and wants.

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The Textile Industry of Pakistan is facing a lot of competition from its regional players such as India, Bangladesh and mainly China. Pakistan's Competitive edge is its cheap labor but due to the increasing technological advancements in the industry Pakistan's Textile Industry is facing a tough time.

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3- Energy Crisis has also played its part in the decline as the Textile Industry had to bear long hours of Load shedding which resulted in huge losses for many large units.

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Reasons For Decline in the Textile Industry.

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Reasons For Decline in the Textile Industry.

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1- Lack of R&D in the Cotton -Sector has resulted in low quality cotton crops.
2- Lack of Modernized Equipment has been a major factor in the decline as the regional competitors have updated technology which has given them a competitive edge over Pakistan's obsolete technology in Textile.

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The Textile Sector in Pakistan contributes to more than 60% of the countries total Exports making it one of the largest manufacturing sectors in Pakistan which also caters a lot to the workforce employment.

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The textile industry is the industry which involves the sections like research, design, development, manufacturing and distribution of textiles, fabrics and clothing (Sayed, 2018)

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The textile sector in Pakistan has an overwhelming impact on the economy, contributing 57% to the country’s exports.