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The company is DEA , the biggest oil company in germany.
https://www.dea-group.com/en/responsibility/environmental-protection/eco-friendly-oil-production
why its bias? https://voxeurop.eu/en/content/article/51291-north-sea-sickness

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The company is Mizuno.

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Technology is it best when it is invisible that why invisible tech is the idea of the future trend. For example digital cooking table from IKEA. It has the ability to suggest a recipe based on the ingredients palce on its digital surface.

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The idea of the trend is to give the oppotrunite for people who like healthy lifestyle and exercise to travel and get fit.

Marketing:
There are websites that sell vacation plans to many countries and you can choose where you want to go and what the main exercise you want to do. https://www.fitcation.com.au/
Also there are many pictures to attract costumers.

It is popular in 2018 because people prefer to manage healthy lifestyle and they can decide what activity they want to do. People want vacations from other types, not just relax and shopping.

companies:
1) Fit collective NYC
2) SELF

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The idea tends about a group of people gathering to go on vacation for doing exercises and eat healthy.
This website is a website where you can book a surfing trip, and it is a type of the fitcation https://cabosurf.com/

from a company called "cabosurf". It is popular because people want to be healthy. Fitness oriented vacation could help to replace productivity guilt.

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Invisible tech is the technology that could be hided. For example, undetectable earphones, non obstructive trackers, and heart monitoring bras. They are advertised. Many people care their health, so it become more important business than before.
Apple, and Samsung is the companies who sell invisible tech products.