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Even people on Instagram and Twitter have pages dedicated to the show. People make memes of SpongeBob on social media.

Bing, Microsoft, www.bing.com/images/search?view=detailV2&ccid=tvyFABX8&id=296269CB330AE9311D1AD7807378D153E935B398&thid=OIP.tvyFABX8y0jGiD7DLRZ-XgHaHa&mediaurl=http://www.funnybeing.com/wp-content/uploads/2016/08/Studying-For-Finals-Like-600x600.jpg&exph=600&expw=600&q=spongebob+memes&simid=607998524036614934&selectedIndex=6&ajaxhist=0.

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Kids, nerds, adults, old people

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The producer of the show is Dereck Drymon -

“Derek Drymon.” Adventure Time Wiki, adventuretime.fandom.com/wiki/Derek_Drymon.

MailOnline, Ryan Smith for. “SpongeBob SquarePants Creator Announces ALS Diagnosis.” Daily Mail Online, Associated Newspapers, 14 Mar. 2017, www.dailymail.co.uk/tvshowbiz/article-4311660/SpongeBob-SquarePants-creator-announces-ALS-diagnosis.html.

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We like watching Spongebob because we like to laugh.

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Portals - Tv, Youtube, Clothes (merch), Memes

Generators - Internet (where we look at funny memes), Stores (where we can get clothes or merch)

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There is a big age span from people who watch Spongebob. I started watching this tv show when I was like 5 or 6, and i'm 18 now and sometimes still watch it. I even know people in their 20's who still love and watch this show. Even your aunts and uncles probably watch it. Spongebob has 12 seasons so as you can tell it has been around for a while.

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1. People who watch it when nothing else is on.
2. People who intentionally watch it.
3. The ones who wear SpongeBob clothes or buy merch.
4. People who get together for trivia nights or games or to watch it.
5. People who dress up at amusement parks.

INTENSIVE - someone who would be able to recognize SpongeBob.
EXTENSIVE - someone who knows details about which episodes

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A simple example of a leadership role would be a person who maybe makes clothes for people who want to buy SpongeBob merch.

However, there are much higher leadership roles like the creators and producers of the show.

The Creator's name is Stephen Hillenburg -

MailOnline, Ryan Smith for. “SpongeBob SquarePants Creator Announces ALS Diagnosis.” Daily Mail Online, Associated Newspapers, 14 Mar. 2017, www.dailymail.co.uk/tvshowbiz/article-4311660/SpongeBob-SquarePants-creator-announces-ALS-diagnosis.html.