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Fight Milk

Brand recognition
The Fight Milk logo is shown many times in the video with a crows sound played over it. This is a reference to the fact that fight milk is supposed to make you "fight like a crow". It helps associate the brand with crows.

Omission
Fight milk is advertised as a healthy drink that can make you "fight like a crow". They don't mention that it is highly toxic because it contains raw crow eggs and actually causes the body to expel all fluids. There are also Weasel Words because they imply that it will give you more money without explicitly stating it because it won't.

Repetition
Many of the slogans are repeated multiple times to cement them in memory.

Testimonials/sex sells
They show multiple images of very muscular men. The idea is that if you drink fight milk you will look like those men. Although this doesn't fit perfectly into either of those groups  I felt like it should be included as an advertising strategy.

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It's Always Sunny in Philadelphia - Fight Milk

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Gilette - "The Best A Man Can Be"

Heart Strings
This ad banks off of the modern day "female empowerment" movements by showing many controversies; in the past and current, then showing the contrast of men changing and respecting women.

Especially because this is such a controversial and taboo topic in today's society, it has a lot larger of an impact.

Ideal Children and Families
The ad shows how "easily" men can change, and become better.

Are You Cool Enough?
Because Gilette is trying to sell their product, it's kind of like they're saying you can't be empowering and respect women; you're not part of this movement for change and equality.

https://youtu.be/koPmuEyP3a0

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IKEA - lamp recycled

Heart strings
The ad makes you feel for the lamp all alone on the sidewalk, and makes you feel it even more when the girl fixes it up and gives it a home.

When the Swedish man talks I just thinks it so cute with his little accent in the rain.

Ideal Children and Families
The girl in the add looks so happy and so perfect with her toys and her lamp.

Brand Recognition
When the name and price of the light bulb appear on screen I immediately register it as an IKEA ad, even though they don't specify it until the end.

Additionally, when the Swedish can talks I associate that with IKEA as well.

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Kars for Kids radio jingle

Catchy Jingles: On the radio, all the advertisers have to work with is sound. Kars for Kids takes full advantage of this by turning their website, phone number, and name into a catchy song.

Heart Strings: The ad uses children's voices to make the listener more inclined to donate, as the message is directly coming from those they would help by doing so. Also, children are a weak spot for many people, especially seniors, who are more likely to donate their old cars as they will not be driving much anymore.

Omission: The ad says that you will get a "vacation voucher and maximum tax deduction", but they don't tell you how much will be deducted or where you will get a vacation voucher to. For all the listener knows, you might get more money from selling your car outright.

Placement: I hear this on the radio in the car to school. Showing this to people driving is a good way to target generous people whose car may be getting old, and let them know that they can donate their car instead of just scrapping it.

Note: I always hear this on the radio as we don't get cable, so I am answering this based on the radio version.

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Kars4Kids Official TV Commercial (Kars for Kids Video Jingle)

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Ford F150

Family fun

The commercial begin saying "So, Dave here is taking the family up to the lake for the weekend..." it proceeds to sing the cars praises and how it improves his family's experience. The ad centers around the family and how it is making sure the family has a good weekend.

Brand recognition

The car and it's logo are very rarely left out of the shot, and if they are then it's only for a few seconds before they shove it back in your face.

Are You Cool Enough

I think that almost all ads have this at least a little. The commercial shows how there're so many cool and useful features on this car. What are you going to do without it.

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Tristan Gysling

IKEA — Let’s Relax

Ideal Children and Families

Even though we don’t see much of the family for most of the commercial, by the end we can see, just like in the description of this advertising strategy, the family members are all attractive, they seem to be having a great time eating dinner with their IKEA furniture, and their house isn’t dirty or messy at all.

Omission

It’s interesting that throughout this whole commercial, which is over a minute and a half long, we actually don’t hear anything about the products IKEA is selling.

Are You COOL Enough?

In this commercial, IKEA isn’t trying to make us look like nerds if we haven’t already bought all their products, but they show us how perfect and spotless our homes would look if we did, which they’re trying to convince us will make us happier. In a way, it’s tied to the Ideal Children & Families strategy.

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Matthew McConaughey Lincoln Ad

Are you COOL enough?:
Matthew McConaughey is a very cool person and the bull is generally seen as a very powerful animal. Everything, from the stare down between Matthew and the bull, the slow cryptic talking and the slow music gives the commercial an air of intrigue and mystery. This gives the Lincoln brand a luxurious feel. The undertone of the ad is that if you buy a Lincoln, you too can be as cool as Matthew McConaughey. As well, in the few seconds where they show the inside of the car, Matthew handles the car with ease and grace, turning it around and driving in the other direction. This implies that all Lincolns give you that power and control and can make you "cool".

Weasel Words:
This is a small thing, but when Matthew is shown driving the car, the text on the bottom says "Optional features shown" and then "Closed course". While most viewers may read this, that logical understanding has difficulty overriding the mental image of the car being handled with grace and driving along an open country road.

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"Bull" Matthew McConaughey and the MKC: Official Commercial | Lincoln

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Sleep Country ad

Bandwagon:

In the ad, there are at least ten people all telling the viewers how Sleep Country fixed their sleep. The ad makes it appear like the only way to fix your sleeping problems is to buy a mattress from Sleep Country. To go even further at the end of the ad many customers are even telling the viewers that they should come to Sleep Country and “come see why more Canadians chose to buy Sleep Country”. This commercial is a prime example of bandwagon which is very effective in branding Sleep Country the place to go when you have a sleep problem.

Testimonial:

In this ad, there are many testimonials done by several people. They show a wide range of races, ages, sexes and there are people in couples and not in couples. This shows how they have a wide range of beds that can fit anybody and everybody should come to Sleep Country. Also when there are that many customers saying how good something is even in an ad you trust them more compared to a company spokesperson from the company. This is the basic principle that comes with this strategy and it is used to perfection by Sleep Country.

Jingle:

Sleep Country’s jingle is famous. So famous that I bet that at least 80% of people watching this ad could sing to the jingle at the end. This catchy slogan “Sleep Country Canada, Why buy a mattress anywhere else”, It has created so much brand recognition for them it is unprecedented. This jingle is so well known that in this ad they dont even say the jingle, they just play it instrumentally and almost everyone knew immediatly what it was.

https://www.youtube.com/watch?v=RvsbHMIRrkk

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Michael Buble "Bubly" ad

Placement: Bubly, owned by Coca Cola, is a new brand of sparkling water which advertises itself as a mixture between a soft drink and healthy sparkling water. The company makes their advertisement debut by targeting Super Bowl viewers for two reasons: 1. Nearly a hundred million people watch it every year and even if only a fraction of them are influenced by the ad then that is still a lot of sales and recognition, and 2. They are targeting people who would generally be in the mood to drink a soft drink and what better place to do that than the super bowl.

Repetition: The entire commercial is essentially a satirical, light-hearted argument between a few people who debate whether the product "Bubly" should be pronounced "Bewb-lay" after the center figure of the skit; Michael Buble, or pronounced "Bub-lee". This is meant to make sure that the viewer does not forget what the name of the product is and whenever they hear the name "Michael Buble" they associate it with the drink.

Catchy Jingles: At the end of the ad, the narrator drives a few points home including that Bubly is sparkling water, it doesn't have any nasty stuff in it, and that you should "crack a smile". From my interpretation, "crack a smile" could be an attempt to fortify the legitimacy of their brand more in the sense that they have a logo, a nice crispy pop tab opening as the jingle, and a slogan.

Brand Recognition: This one is an obvious one with Bubly's commercial or any other one, but the brand wouldn't let any other brand names contaminate their advertisement and so logically, every single item which appears in the advertisement is either not branded, a Bubly product, or even something which they don't sell which they still put their label on. For example, in the advertisement there was a bottle of something with their label on it but they don't even sell any bottled products.

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Full Lenght Michael Bublé vs bubly Super Bowl 2019 Ad #SBLIII

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Shawn Mendes Tim Hortons Ad

Heart Strings: The ad follows Shawn Mendes going to a Tim Hortons in his home town. It plays calm and empowering music in the background since Shawn Mendes's story is meant to empower the viewer and stir their emotions, while the Tim Hortons part shows that he is still humble and doesn't forget his origin.

Brand Recognition: Throughout the commercial, a Tim Hortons store as well as other associated products such as the coffee cup or coffee machine are showed and focused on. Although Tim Hortons isn't said once throughout the commercial, the user understands that the commercial is for the company through the brand recognition.

Testimonials:  The ad features Shawn Mendes, a famous Canadian singer from Pickering Ontario. He talks about how he has achieved a lot of his dreams but no matter how far he goes, he will always return to his home, which is shown as a Tim Hortons in his home town. He also says "Home is where the heart is," which is like saying Tim Hortons is where the heart is.

Are You Cool Enough: The ad shows how Shawn Mendes got successful and how he went to and still goes to TIm Hortons, which could suggest that Tim Hortons can help you achieve your goals by acting as a place to return to after you achieved them. It also shows a kid named
Shawn in the restaurant, which conveys the message that he could be the next big star like Shawn Mendes.

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Heart Strings: In this commercial, we follow an old man who misses his younger days and the running he did with it. Throughout the commercial, the man repeatedly attempts escape his retirement home, but is always stopped by locked doors or staff. Eventually, the staff take away his Adidas shoes, but one of his fellow retirees lends him his identical Adidas shoes. The old man attempts once more and his fellow retirees block the staff and help his escape. In the end, we feel a connection to the man and are happy for him.

Brand Recognition: Throughout the advertisement, the Adidas logo is presented multiple times. It is on shirts, jackets, shorts and running shoes.

Fear: This ad provokes a little fear. It shows that without Adidas running shoes, you could possibly end up like the other retirees in the home.

Testimonials: Although this ad doesn't have multiple positive reviews, it shoes how everyone involved is happy in the end.

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Kids Dreams

Heart Strings

This add definitely draws one into the story and give them the idea of the product being ultra-safe for all parties, thus "feeling good."

Brand recognition

Volkswagen presents their logo and various products multiple times on the screen, carving the image in ones memory and ensuring the association of the brand and product to the add .

Repetition

Volkswagen brings their product, name and logo on to the screen multiple times through different approaches: dreams, posters, beds, races, and even card games. This repetition acts as a reminder to the audience of the products throughout the add.

Bandwagon

As said before there is lots of repetition.  The ad fabricates the idea that all children are musing about cars.

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Hotel Trivago

Catchy Jingles:
During the advertisement, there was a catchy tune in the background which would help the viewer follow along with the advertisement, it was not too loud that it overplayed the actual person talking, but it was loud enough to be noticed and remembered. The background music can be recognized pretty easily.

Placement:
The advertisement is placed on the websites on the internet where people usually book their vacations or on YouTube during the summer time which is when most people are thinking about booking hotels as that's the best vacation time during the year.

Brand Recognition:
The advertisement has its trivago logo on the bottom right to help the viewer remember the logo. The advertisement also has names of other popular hotel booking websites that you’ve most likely been to so you can relate to it and pay more attention to it.

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Walmart Pick Up Groceries

Weasel Words:
The commercial states in bold that you can pick up your groceries for free, "Pick up for free". But that is not the case in the slightest. At the bottom of the screen in fine print it says "$30 minimum. Restrictions apply." So not only is it required to spend at least $30, but there are other restrictions that they do not state, leaving consumers in the dark. While placing what consumers want to see in bold, big letters and placed in dead center, the truth is not as easily to spot.

Placement:
This commercial pops up on the TV frequently. It's aimed toward all adults who don't have the time to go grocery shopping. This particular one is an commercial from the Superbowl where hardcore fans might not have the time to grocery shop because they want to catch the games. It gives fans the option and the convenience of merely ordering online their groceries and pick them up.

Brand Recognition:
Walmart is a very well known store that does a lot of advertising. Their brand name is seen frequently. The ad takes place at a Walmart with a huge sign with its name and Walmart employees that bear their logo on their uniform. The shopping bags and the parking signs all have their symbol. Very rarely does their name or logo leave your screen.

Bandwagon:
The commercial uses a lot of iconic cars from various shows, cartoons, and movies. This will connect to fans and they might be more inclined to use this service. All your favourite characters are using this service! You should too!

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Walmart pick up tv commercial - Movie Cars extended version - Super Bowl commercial

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The Awkward Silence

Omission

For the first half of this advertisement, omission is used as a way to draw attention.  As a viewer, you are unsure what all this awkward silence is about, and with the use of playful backing music, it almost seems comical.  They give you little clips of text about how this silence is good, but they still leave you in the dark, curious and attentive for context.  This allows, when the purpose of all the awkward faces is revealed, for them to have your full attention, therefore making the audience internalize it more.

Repetition

Repetition is used heavily in this advertisement, by repeating the awkward silence eleven times within the first thirty seconds.  In addition, this is repeated with different people over almost every time.  Similarly, this is used when the people in the advertisement go through and “seize the awkward silence” part with their answers.  In general, the use of repetition solidifies the concept of the ad “Seize the Awkward”.  Lastly, the use of many different people shows how it doesn't matter who you are, you are capable of supporting others.

Last Notes:

I also wanted to add is the fact that this ad is very relatable with the use of regular people and situations, allowing the audience to have a real connection to its meaning.  Lastly, It uses the ticking of a clock during the awkward faces part to emphasis the time passing and adding to the “awkward” effect.

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The Awkward Silence | Friendship & Mental Health | Ad Council

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Coca Cola - Brotherly Love

Catchy Jingles
Throughout the whole advertisement there is a song playing, which is one of the main components, because it isn't just a background noise, but the main audio.  The song; Hey Brother is also very well known and easy to remember so it makes it very catchy, which helps the audience remember the ad easier.

Family Fun
This ad uses family fun in a non-conventional way, because usually most ads start with something bringing the family, or people together, and that's how the entire ad pans out.  This Coca Cola ad however starts off by doing the opposite of this technique, separating the two brothers and not giving us the family bonding that we are used to.  Finally, at the end the older brother stands up for his younger brother, giving us the feeling we were looking for.  Using this unorthodox approach, Coca Cola has actually made this family fun aspect even more effective than other ads.

Heart Strings
Related to the family fun technique, the ad connects you with with your feelings, and makes you feel good.  At the end of the ad the older brother sticks up for his younger brother to defend him from his bullies.  This gives us an undeniable feeling of good or compassion towards the ad, making us more inclined to remember this ad, or buy what it is trying to sell.

https://www.youtube.com/watch?v=qdPXQLrueRg

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Bill Nye on the science of switching to a Chromebook.

Brand Recognition:

The Chrome logo is shown throughout the whole advertisement on the bottom right corner. Additionally, whenever Bill Nye makes a comparison between a regular laptop and Chromebook, the Chromebook shows the Chrome logo lighting up while the other one is still on the loading screen. As a bonus, the Chrome logo is very familiar to everyone and the fact that the audience watching the commercial is using a chrome browser makes it more persuasive that their products are better.

Placement:

The commercial is on youtube because the people who use the internet probably uses computers.

Are you COOL enough?

This advertisement depicts Bill Nye describing the fear the viewer is having of switching a laptop. Bill Nye is indirectly stating that the fear is indeed useless worrying and prohibits the person from making the correct decision, which is buying a Chromebook. He goes over the science, explaining about the Amygdala and Prefrontal Cortex. He also explains the Sunk Cost Fallacy which in turn ridicules the viewer and acts as reverse psychology convincing the audience to buy one. He encourages the audience to be “cool” like other Chromebook users who have no “fear” and stand out from the crowd.

Fear

Bill Nye makes metaphors for “your” low quality laptops. He reinforces the idea that if you don’t switch, then the laptop would soon get viruses, “die” on you, or freeze and explodes or worse. Who wouldn’t want a computer without any of these problems? Getting a Chromebook will be your solution to every tech problem.

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Bill Nye on the Science of Switching to Chromebook

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Brand recognition:
The Nike symbol is constantly shown on the entire uniform; the jerseys, socks, shorts and shoes and in the bottom corner of the screen through out the video making sure that the viewers know that the commercial is for Nike.

Bandwagon:
There are professional soccer players like Neymar Jr., Lieke Martens, Gerard Pique and Amandine Henry so even if the viewer might not really be thinking about buying from Nike they might want to more because they see recognizable people in it.

Catchy jingles:
It's not really a catchy jingle but there is constant cheering and shouting so if you aren't looking at the commercial but you can hear it you will probably look towards the screen to watch it.

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Cartoon Characters:  The cereal is being sold by the quintessential Ad Cartoon Character: Tony the Tiger.

Brand Recognition: The Frosted Flakes cereal box is shown multiple times in the ad, even just in the background. Considering his renown, one could also argue that Tony the Tiger himself being present is also a brand placement. This of course tells the viewer exactly who's ad they are watching.

Bandwagon: The ad starts with a narrator saying: "why do millions of kids start their day with Kellogg's Frosted Flakes?.." This is a pretty overt way of saying "Hey everyone eats our cereal. So should you."

Are you COOL enough?: The ad features many dynamic shots of kids doing sports. This is done to suggest that by eating Frosted Flakes, you become like them. These shots are also synced with the beat of the music to add to the "coolness".

Catchy Jingles: The ad starts with a little jingle wherein the words "everywhere we go" are sung. Tony the Tiger then responds by singing the other half of the jingle "we are tigers" a little bit later in the ad. Adding a jingle not only makes the ad more watchable but also makes it easy to remember.

Omission: The ad uses language such as: "a welcome part of any healthy breakfast" to suggest that Frosted Flakes are healthy. The actual meaning of this sentence, however, is "this could be added to an already healthy breakfast".

Family Fun: This isn't exactly family fun per se, but it is fun. The majority of the ad already showcases kids playing and having fun. The ad also includes the classic "person takes a bite of product then smiles and nods" shot. This imagery is used to associate Frosted Flakes with fun and happiness.

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Kellogg's Frosted Flakes (Everywhere we Go) (2010) Commercial

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Goldfish

Catchy Jingles:
Most kids know the short jingle that plays at the end of goldfish commercials. "The snack that smiles back, goldfish" is a popular jingle used to help people remember the name of the company. Also, this line rhymes letting our brain remember the words easier and makes it easier for us to associate this tune with the brand.

Weasel Words:
Being a cracker snack specifically directed towards kids, advertisers want to make sure parents want to buy this snack for kids as well. Best way to do this? Make it healthy. By adding in a few words like "colours from natural ingredients" and "made with whole grain", it makes parents want to buy the product more as they know now that it's healthy for their kids.

Brand Recognition:
The actual goldfish bags are placed throughout the video and animated versions of the actual cracker are shown talking and selling the product. The word "Goldfish" is heard many times during the video ensuring that consumers remember the brand they are seeing.

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Selena Gomez in Cali Bold

Catchy Jingles:
In the background of the ad there's a popular Selena Gomez song playing (Hands to Myself). Since it's such a popular song, Puma is counting on it to be heard often. So after viewer's see this ad, advertiser's hope that whenever they hear 'Hands To Myself' they'll associate it with the company. This can also work vice versa, with viewers associating Puma with Selena Gomez.

Bandwagon:
The bandwagon used in this ad isn't really 'join the crowd'. It's more 'a celebrity has all this, so should you'. This is effective since sometimes, even if viewers aren't a fan of the company, but see a celebrity they like associating with the company, they'll be more inclined to buy the product.

Brand Recognition:
The Puma logo is shown multiple times. It's shown at the end of the video, on the shoes, sweater, and top that she's wearing. This ensures that viewers associate the ad with Puma.

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Apple Music- Khalid + Memoji

Catchy Jingles: Apple has used an extremely popular song (“Talk”- Khalid) by a well known artist to promote their product and the song. They have used the chorus, the most catchy part of the song in their commercial to get people to remember their advertisement through the song.

Brand Recognition: The whole commercial is animated with Apple’s emoji product Memoji. Then towards the end of the commercial they display the Apple Music icon with “watch on” above it, and after the Apple symbol is shown beside the word music (Apple Music.)

Cartoon Characters: Apple has used this opportunity to animate the commercial with their product Memoji. This appeals to youth and children as they will be attracted to the advertisement. The popular music and the animation create the perfect method to push youth to buy Apple products.

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Disneyland Paris - The little duck

Heart Strings:
The commercial focuses around a baby duck that immediately catches the viewer's attention, as small fuzzy animals tend to tug on people's heart strings. When we see something we find cute, such as the baby duck, our brains reward us with dopamine, a chemical that makes us feel very happy. If the viewer feels happy when they see the advertisement, they will pay more attention to it.

Cartoon Characters:
In the video, the baby duck is seen reading a comic book centered around Donald Duck. Additionally, this well known and beloved Disney character even makes a somewhat live appearance at the end of the commercial. Seeing a familiar face draws attention to the ad, and the fact that Donald Duck is a famous cartoon character makes kids identify with the commercial.

Brand Recognition:
The commercial is for Disneyland, and so a symbol for Disney is shown repeatedly in the commercial in the form of Donald Duck.

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2018 Superbowl tide ad

Placement: This ad was played at the Superbowl for all the people that watch or are at the superbowl. The Superbowl is the most watched American televison broadcast, so it gets the lergest audience.

Repetition: In the ad, the word Tide was mentioned many times. The people leaning on the fence said it, the insurers and the mechanic say it, and David Harbour (the guy that said tide for the rest of the times) said it.

Are you COOL enough? : In the ad, all the people's clothes are clean, even the mechanic's, and mechanics usually have dirty clothes. This shows that people that use Tide are cleaner. In fact, at the end of the ad,  it says, "If it's clean, It's got to be Tide"

Bandwagon: Near the end of the commercial, David Harbour said, "Does this make every Suoerbowl ad a Tide ad?" This makes sense since people want to look clean and fashion ads have the people look clean and beautiful and the people watching the commercials want to look clean and beautiful, so they want to buy Tide.

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Tide Super Bowl Commercial 2018 It's a Tide Ad

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Grammarly

Placement:

The company has heavily invested in advertisements. Grammarly's advertisements appear regularly on Youtube videos. Specifically viewers who are students, or young adults who are researching or writing. Their ads want to capture their consumer's attention by making it relatable to their customer's tasks.

Brand Recognition:

The whole advertisement is based on people using their products to make their life easier and efficient. The display the iconic green logo throughout the add.

Are you COOL enough?

The ad shows how the consumer looks so much more intelligent and smooth after he uses Grammarly, compared to at the start of the ad when the user looked like a mess without it. Implying that the product will benefit users greatly and make others think highly of them.

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Write The Future - The Wedding Toast | Grammarly

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2016 Toyota Prius Superbowl commercial

Placement:

This ad was played at the Superbowl so all the football fans and their families. This meant that it was shown to possibly the largest audience on television at any time of the year.

Bandwagon:

Once the Prius chase gets popular everyone starts buying Prii (Plural of Prius), buying Prius toys and there was a song about it.

Are you COOL enough?:

Everyone starts admiring people with Prii. They also start admiring the robbers driving the Prius. One person was asked which one was the hottest and they said the driver.

Repetition:

The car company “Prius” was spoken repetitively. All the people watching the chase were saying it, all the people buying Prii were saying it and the robbers themselves were saying it.

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2016 Toyota Prius SUPERBOWL Commercial - FUNNY ᴴᴰ

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Wix commercial

Advertising strategy: explanation.

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Loctite - Superbowl ad 2015
How many advertising strategies can you spot in this ad?

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Loctite Super Glue Super Bowl Commercial  USA Today Vote: 4.63