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The film starts with a young female walking into the gym. The gym is quiet with no one there.The lighting will make the scene bright and warm, and create a sense of happiness and joy feeling. The music played during the scene is very happy and cheerful sound.
The female will then use equipment within the gym for her workout. It will then show the female enjoying her workout in her sportswear.

The ending will end with a beach background, with the words 'You Can Do It'.

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Initial colour palette, created on paletton.com.

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I chose a contrasting pink and blue colour scheme to capture the female target audience, expressing the beauty aspect of the video and have a focus on style. The colour palette i created on paletton.com, uses dark/bright tone pinks and blues. I decided that i wanted to tone that down for more of a pastel colour scheme.

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The mind map I have created has expanded my ideas about what I could do. By exploring different aspects of fashion, I was able to narrow down to one idea - sportswear. When exploring different kinds of fashion, it gave me ideas on what my video could include and what it would be focused on.

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Chosen target audience: Females, aged 16-25 who have a love for fashion - impartially sportswear and enjoy working out. The target audience are those who enjoying working out and have worn sportswear, or may possibly like to wear sportswear's as everyday clothing or would like to wear active wear to work out.

I plan to capture their attention by grabbing them with a visual of a young female of their age wearing sportswear and working out. This will hopefully help contrast them into wearing and buying sportswear's.

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Fashion
- jumpers
- jeans
- tops
- jackets
- Track pants
- shorts
- hats
- beanies
- glasses
- earrings
- necklaces

Beauty
- makeup
- foundation
- eyeshadow
- lipstick
- skin care
- piercings
- brushes
- nails
- masks
- mirrors

Shops
- Target
- Kmart
- Big W
- Havery Norman
- JBHIFI
- Coles
- Woolworths
- Foodland

Food
- restaurants
- takeaway
- homemade
- traditional
- recipes
- salads
- chicken
- vegetables
- chocolate
- lollies
- fruit
- spicy
- Chinese
- Mexican
- Indian

Electronics
- Laptops
- Phones
- iPhones
- IPad
- IPod
- Apple
- Samsung
- Headphones
- Dell
- Earphones
- AirPods

Sports
- AFL
- NFL
- Football
- Soccer
- Tennis
- Basketball
- netball
- baseball
- volleyball

Games
- Boardgames
- Online Games
- Monopoly
- UNO

Music
- Bands
- 90's
- 80's
- Rock
- Pop
- Indie
- Country

Television Shows
-  DVDS
- Netflix
- Stan
- Disney+
- Youtube
- Movies
- Shows

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Who does this product involve or affect?
This product involves many people. Sportswear has become a huge part into young adults culture of fashion between the ages of 16-25 who are interested and buying clothing. The topic also involves the way that people feel or want to feel when wearing activewear.

Who is my target audience?
My target audience is young female adults who love fashion and enjoying working out. I aim to show young adults that they can workout, while wearing stylish and likeable clothing.

How do these people feel and why is it a problem for them?
People who workout enjoy and feel good about themselves. However, sometimes people can feel overwhelmed by working out and not enjoy and feel good about themselves, but with the aspect of fashion, they are  able to feel good about themselves by what they are wearing.

Who/what do I need to consult with during my research?
I will need to look for online books and journals and  websites for academic research. To help me with my inspiration for my promotional film and website, I may need to look at other examples of promotional advertisement of the same nature to better my ideas.

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This short film will showcase the contrast of how sportswear can make someone feel good about themselves, while working out.

The film starts with a black screen and the sound of an alarm going off. The camera then pans from a black screen to a young female adults bedroom where she is getting ready. The bedroom is nice, tidy and stylish. The young female then walks into the bathroom to get ready. The camera then cuts to the girl driving to her destination for a workout. The lighting will make the scene bright and warm, and create a sense of happiness and joy feeling. The music played during the scene is very happy and cheerful sound. The female will then walk from her car to the her destination for her workout. It will then cut to the female enjoying her workout in her sportswear.

The ending will end with a black screen, with the words 'You Can Do It'.

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Romana Rinaldi, F & Pogutz, S 2015, ‘Fashion and society’, in The Responsible Fashion Company: Integrating Ethics and Aesthetics in the Value Chain, 1st edn, Routledge, pp. 85–110.

This research article explores the need for global short for a sustainable revolution led by consumers and companies, who are trying to redefine the rules within the fashion market. This source was interesting as it provides an overview of the theories, challenges and opportunities of sustainability within fashion companies. From this source, I was able to understand and explore the different kinds of challenges and opportunities there are and the importance of them when targeting my audience.

Rafferty, K & Thompson, C 2011, ‘Class-based emotions and the allure of fashion consumption’, Journal of Consumer Culture, vol. 11, no. 2, pp. 239–260.

This research article explores how consumers are enhanced by the appearances of fashion. This source was interesting as it discusses maintaining standards in a fashionable appearance and the relationship between appearance and emotions. From this source, I was able to understand in more depth of how an appearance can make someone feel and the emotional experiences that comes along with fashion, from the way people are able to connect and express themselves.

Taube, J & Warnaby, G 2017, ‘How brand interaction in pop-up shops influences consumers’ perceptions of luxury fashion retailers’, Journal of Fashion Marketing and Management: An International Journal, vol. 21, no. 3, pp. 385–399.

This research article explores the influence of brand interaction in pop-up shops and consumer's perceptions of luxury fashion retailers. This article was interesting as it explores customer engagement with brands and how they are able to create a "buzz" as a simulation to purchase their product. From this source, I was able to understand how important it is to engage my consumers with sportswear and how I am able to connect with them through their perceptions of brands.

Ryan, TJ 2014, ‘Fashion runways reinventing fandom: sublimation, color blocking, textured and slub fabrics are just some of fashion's influences working their way into fan apparel’, SGB, vol. 47, no. 11.

This article research explores fashion's latest trends in apparel that can be taken from the gym to the street. This article is interesting, as it looks at how athletic brands have made an impact into the fashion world, upgrading fashion to a workout mix. From this article, I was able to  understand that styled apparel is what people are interested and looking more for as their everyday wear and what they want to wear as it is comfortable and athletic.

Gitimu, PN, Workman, J & Robinson, JR 2013, ‘Garment quality evaluation: influence of fashion leadership, fashion involvement, and gender’, International Journal of Fashion Design, Technology and Education, vol. 6, no. 3, pp. 173–180.

This research article explores the affects of consumers' decision-making and how leadership, fashion involvements and gender help influence the consumer. This article was interesting, as I was able to understand the importance of the consumers decision-making and how that can either help or affect the promotion of my product. From this source, I was able to further my understanding of how the gender of my audience can be affected due to their decision-making and interest regarding sportswear.

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I'm excited to produce and make my own website and be creative.

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Up Beat

Happy

Mellow

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Attention - I intend to grab my audience's attention by creating a visual scene, where everything seems pleasing with a sense of style. I want to create an aesthetically pleasing environment for my promotional video, where people will feel comfortable and will feel excited to workout while wearing sportswear.

Interest - I'm going to create a relatable situation that most females, young adults will be able to relate to - the love of fashion and in particular sports wear. By creating this situation, it should capture the target audience's attention - showing love and passion of sportswear and working out.

Desire - The feeling of excitement and happiness will be first established in the video - setting the scene of a young female getting ready to go out. This scene should be light and bright as the environment is getting ready to go out. Once this scene has been established, the emotion will continue and kept to a realistic point of view.

Action - After viewing the video, audience members should feel a sense of joy and happiness that their activewear brings them within themselves and not through media.