# data[].attributes.headline
Project details: recycled plastic bottles as a replacement for virgin polyester, partnered with Parley for the Oceans to turn marine pollution into sportswear. 

# data[].attributes.subject
Project details: recycled plastic bottles as a replacement for virgin polyester, partnered with Parley for the Oceans to turn marine pollution into sportswear. 

# data[].attributes.body
https://www.youtube.com/watch?v=TDfobJAck24

# data[].attributes.attachment_link.readable_text
Narrator: Adidas makes over 400 million pairs of shoes every year. Manufacturing that many shoes requires a lot of resources. But constantly creating new materials isn't great for the environment. So Adidas is turning to a different source.

Experts predict that in 30 years, there will be more plastic in our oceans than fish. And one study estimates that 90% of seabirds have consumed some form of plastic waste. All that pollution on beaches and in the ocean is harmful to both marine life and humans. So Adidas is trying to stop some of that plastic before it reaches the ocean. In 2015, Adidas partnered with the environmental organization Parley for the Oceans. Their goal? To turn marine pollution into sportswear. And they've made huge progress.

In 2019, Adidas expects to make 11 million pairs of shoes with recycled ocean plastic. That's more than double what it made in 2018. Adidas says the partnership has prevented 2,810 tons of plastic from reaching the oceans. But how are these shoes made?

It all starts at the beach. Parley and its partners collect trash from coastal areas like the Maldives. The waste is then sorted, and the recovered plastic is sent to an Adidas processing plant. Adidas uses plastic bottles that contain polyethylene terephthalate, or PET. And if it's something Adidas can't use, like caps and rings? Those get sent to normal recycling facilities.

The processing plant crushes, washes, and dehydrates the waste, leaving nothing but small plastic flakes. The flakes are heated, dried, and cooled, then cut into small resin pellets. Normally, polyester is made from petroleum. But Adidas melts these pellets to create a filament, which is spun into what they call Ocean Plastic, a form of polyester yarn. Adidas uses Ocean Plastic to form the upper parts of shoes and clothing like jerseys. Each item in the Parley collection is made from at least 75% intercepted marine trash. And they still meet the same performance and comfort standards of Adidas' other shoes. Recycled polyester uses less water and fewer chemicals and helps prevent plastic pollution.

Adidas' goal is to replace all virgin polyester with recycled polyester by 2024. Currently, more than 40% of Adidas' apparel uses recycled polyester. You may have seen Adidas' recycled sportswear without even noticing it. Clothing made with Ocean Plastic has been used in college football, baseball, the NHL, the Australian Open, and more. But this doesn't eliminate plastic pollution entirely. Washing polyester clothing can create microfibers, which may end up in the ocean. Adidas suggests that customers wash their clothes less often, use cold water, and fully fill the machine each time.

But this is just the first step. Adidas is also developing a 100% recyclable shoe called the Futurecraft Loop. This shoe is made to be remade. Because it can be returned and broken down to create a brand-new pair. Futurecraft Loop is expected to be available in 2021.

With the help of Parley for the Oceans, Adidas is using readily available material to manufacture new products. Which is a big step towards a sustainable future.
EDITOR'S NOTE: This video was originally published in September 2019.

# data[].attributes.attachment_link.title
How Adidas is turning plastic ocean waste into sneakers and sportswear

# data[].attributes.attachment_link.description
Narrator: Adidas makes over 400 million pairs of shoes every year. Manufacturing that many shoes requires a lot of resources. But constantly creating new materials isn't great for the environment. So Adidas is turning to a different source. Experts predict that in 30 years, there will be more plastic in our oceans than fish.

# data[].attributes.attachment_link.title
綾瀬はるかのサステナモード vol2. "くるくる感動リサイクルダウン"

# data[].attributes.headline
Project details: campaign 'forever against animal testing'

# data[].attributes.subject
Project details: campaign 'forever against animal testing'

# data[].attributes.attachment_link.title
Forever Against Animal Testing | Cruelty Free | The Body Shop®

# data[].attributes.attachment_link.description
Forever cruelty free, we have never tested any of our ingredients or products on animal and we never will. Learn how we fight to ban animal testing worldwide.

# data[].attributes.headline
Project details- > recycling empty plastic bottle + refill service, reuse bottle

# data[].attributes.subject
Project details- > recycling empty plastic bottle + refill service, reuse bottle

# data[].attributes.body
https://my.loccitane.com/pages/refill-fountain
video: https://www.facebook.com/watch/?v=354064406737935

# data[].attributes.attachment_link.readable_text
Register your profile at the nearest participating L'OCCITANE outlet. Bring your empty beauty bottles of any beauty brand in dried & clean condition to any of the participating 24 L'OCCITANE stores.
2. Can I only recycle L'OCCITANE brand products?
We accept empties from other beauty brands in addition to L'OCCITANE empties. Our main aim is to reduce waste and plastic usage in the environment, hence we encourage everyone to bring back his or her beauty empties to recycle with us.
3. Can I recycle other empties such as water bottles or makeup packaging?
We do not accept mineral bottles or makeup packaging. The reward program is only applicable to products below:
a. Beauty packaging such as makeup remover bottles and pumps, fragrances bottles and pumps, and deodorant sticks.
b. Skin care packaging such as face care packaging, refill pouches, and dispensers and tubes for shower gels, facial cleansers and body lotions.
c. Hair care packaging such as pumps and caps from shampoo and conditioner bottles, hair care dispensers and containers, hair product trigger heads, and refill pouches.
Please refer to the full list of acceptable empties under Big Little Things Programme.
4. Do I need to empty and clean the product containers before bringing it to the store?
Yes. As a basic rule for recycling, all empties MUST be cleaned and dried to avoid contaminating other clean empties. There are no cleaning facilities or services provided in-stores.
5. How do I wash tube empties?
All tube empties may be cut open to ensure proper cleaning and drying of the empty before recycling.
6. What is the reward system for this recycling program?
For every full-sized empty beauty product, we will reward you with 1 "stamp". After every 10 stamps, you are eligible to receive a travel size L'OCCITANE product or membership point for members. In-store beauty advisors have the right to check eligibility of each empty to count toward 1 'stamp'. Kindly note that the reward system is subject to change.
7. How do I track my points and redeem my reward?
After creating your Big Little Things profile and retuning your first empty, you can log in the day after to track your rewards on a digital recycling card (loccitanemy.com/big-little-things).
Once you have returned 10 empties and deemed eligible for gift redemption, the selected gift will be highlighted in green and you can proceed to collect the gift from any participating stores.
8. Can I redeem the rewards at other stores if the gift is out of stock?
Yes. You are allowed to redeem the rewards at any participating outlets under the Big Little Things recycling programme.
9. When is the latest I can redeem my rewards?
All rewards earned must be redeemed before 31 March of each year, after which all accumulated digital stamps will return to 0 count. As the Big Little Things rewards are an additional initiative aimed to encourage participants to recycle, all decisions made by L'OCCITANE Malaysia is final.
10. How long will the Big Little Things recycling programme run?
The Big Little Things recycling programme is an on-going initiative by L'OCCITANE Malaysia to encourage everyone to give recyclable material a second life. Hence, it is a long-term project that runs throughout the year.

# data[].attributes.attachment_link.title
Big Little Things | Recycling Program | L'Occitane MY

# data[].attributes.attachment_link.description
Register your profile at the nearest participating L'OCCITANE outlet. Bring your empty beauty bottles of any beauty brand in dried & clean condition to any of the participating 24 L'OCCITANE stores. 2. Can I only recycle L'OCCITANE brand products? We accept empties from other beauty brands in addition to L'OCCITANE empties.

# data[].attributes.body
joanna

# data[].attributes.headline
Project details:Parcel  package recycling program

# data[].attributes.subject
Project details:Parcel  package recycling program

# data[].attributes.headline
Project details: Fish Leather - helping to solve an environmental crisis and protecting biodiversity

# data[].attributes.subject
Project details: Fish Leather - helping to solve an environmental crisis and protecting biodiversity

# data[].attributes.body
https://www.malaymail.com/news/life/2022/06/15/fish-leather-a-sustainable-solution-for-fashion-and-for-the-ocean/12406

# data[].attributes.attachment_link.readable_text
PARIS, June 15 - In order to deal with the proliferation of lionfish in certain waters, three experienced divers had the idea of transforming this invasive species into a high-end product: fish leather. The initiative could help reduce fashion's impact on the planet, while protecting coral reefs, and biodiversity more generally.

There are many and varied alternatives to traditional leather.

After "lab-grown leather" and "mushroom leather" - two serious substitutes for animal leather - there's another new leather-like product made from lionfish, which, contrary to what you might think, could actually help redress an ecological imbalance created by human error several decades ago.

This is the ambitious project of a start-up called Inversa, created by passionate divers, and manufacturing leather from this invasive species that destroys coral reefs, as well as entire oceanic food chains.
A threat to biodiversity
Native to the Indian and Pacific oceans, the lionfish did not present any danger to the oceans until it was introduced into the Atlantic, off the coast of Florida, by humans, before proliferating to establish itself permanently in several places, from the Caribbean to Mexico, Brazil and the Mediterranean.

With no natural predators in its new habitat, the lionfish has created an ecological imbalance since the 1990s.

The company Inversa claims that a single one of these fish residing on a coral reef could kill 79 per cent of baby native reef fish within five weeks.

This is an observation that several American divers, including Aarav Chavda, have been making for several years, witnessing first-hand the gradual disappearance of colourful fish species, as well as the destruction of coral reefs.

In a bid to halt the proliferation of this invasive species, they created the start-up Inversa, which manufactures a specific leather from lionfish. This is thin but resistant thanks to its fiber structure, which runs crossways.

The material is then sold to partner brands that make sneakers, wallets, belts, handbags or even watch straps from this lionfish leather.
Saving 70,000 reef fish
Beyond sustainability, Inversa claims that its leather is "regenerative," explaining that it not only helps protect biodiversity, but is also more sustainable than so-called traditional leathers.

It does not, for example, require huge areas of grazing, contributing to soil degradation and the production of methane emissions.

"Our leathers made from invasive species are helping to solve an environmental crisis and protecting biodiversity. For the first time, products can be more than just "less bad." Each hide saves up to 70,000 native reef fish and actively heals our planet," the company says on its website.

While the lionfish leather is tanned and dyed by the American start-up, the raw material is sourced by local fishermen, as Aarav Chavda explains to The Guardian.

The company now intends to create fishing cooperatives in Quintana Roo, Mexico, with firm guarantees that fishermen will be paid quickly and fairly, all while financing the purchase of new equipment.

Inversa has partnered with the Italian footwear brand P448 to offer more sustainable shoes that can help protect biodiversity and restore a certain ecological balance in the world's oceans and seas. - ETX Studio

# data[].attributes.attachment_link.title
Fish leather: A sustainable solution for fashion, and for the ocean

# data[].attributes.attachment_link.description
PARIS, June 15 - In order to deal with the proliferation of lionfish in certain waters, three experienced divers had the idea of transforming this invasive species into a high-end product: fish leather. The initiative could help reduce fashion's impact on the planet, while protecting coral reefs, and biodiversity more generally.

# data[].attributes.body
Wong Yit Xiang