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With just the tap of the screen, see all there is to know about your canine companion's health and whereabouts, and what you can do to keep that tail wagging!

With Pawprint's state-of-the-art tracking system, not only will you know where your pet is at all times, but you'll be the first to know when they step out of line...literally.

You can even map your own routes for yourself and your puppy partner to embark on (pun intended)!

So you better make sure you're taking good care of your dog's one.

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Lucky for you, we have just the tool to do it!

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Keep track of your dog's heart rate throughout the day, learn how much exercise they're getting, and ensure that they're getting the right amount of nutrients they need to maintain a healthy, happy pup..

We believe in showing the same love and support to our pets as they provide us on a daily basis.

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We know how stressful life can be. We know that in order to cope, we take comfort in spending time with our canine companions. As we grow closer to them, we never want to let them out of our site.

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But for some of us, whether it be due to a busy schedule or physical handicap, it's not always so simple. Forgetting and/or being unable to feed or walk your dog properly can cause serious detriment not only to your dog's health, but your relationship with them.

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We designed our app to not only help maintain a healthy connection with our pets, but allow users to keep better track of their pet's health habits and to assist them with essential caretaking tasks.

How are we different?

Unlike most other tracking apps, we offer far many more features for both you and your pet.

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Not only do we have a wider range of parameters for you to track, including but not limited to:

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But our app also caters for those

who are physically disabled and

rely on their dogs for more than

just companionship. We offer

several accessibility features

including:

Home is where the heart is!

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With just the tap of the screen, see all there is to know about your canine companion's health and whereabouts, and what you can do to keep that tail wagging! With Pawprint's state-of-the-art tracking system, not only will you know where your pet is at all times, but you'll be the first to know when they step out of line...literally.

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#1 - https://www.howdy.gr/

- Simple opening screen
- Messy layout
- Use of ‘family’ is excessive
- Too much happening at once
- Having the title displayed at all times is distracting.
- Unclear purpose
- Plain color palette
- Site softlocks when theres too much input
- Too many elements layered over each other.

#2 - https://demophorius.com/

- Smooth, seamless transition between pages.
- Black text against white background creates nice contrast.
- More subtle animations as you scroll down.
- Easy navigation between pages.
- Clear indication of site’s purpose.

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Pawprint
Woofit
Walkies
Barkie
Tailwag
Canine Health
Dogathron
Fitbark

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#1 - Simpsons poster

Iconic color

Overwhelming typography

Shape of homer’s head

So much typography, disorganised, messy, like homer.

Prominent words “d’oh” and “bart”

Invites you to inspect it

Humurous

Flat texture

Lot of empty space

Sensory overload

A formal appearance if you don’t know the Simpsons

Yellow color is alarming

#2 - Ice cream poster

Film reel as ice cream is clever visual

Different colors to show layers

More important typography towards the top.

Squares in reel brings your eye down

Text is on a label on the cone

Old fashioned text

Hierarchy of information

#3 - Jaws Poster

Shark lines point up to woman (technical)

Prominent Jaws Text, red to imply danger (sensory)

Blue shark and ocean blend together to create feeling of lurking in the depths unseen (sensory)

Open mouth

Shiny shark against flat ocean (technical)

Woman trapped between water and title (technical, expressive)

Sense of speed from the bubbles trailing behind (expressive)

Leaves it up to viewers imagination of what happens next. (sensory)

Sharp edged typography

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Paul is a 28 year old man who has recently been in an accident and partially lost mobility in his legs. He was recommended a service dog while he’s recovering to keep him company and help him with certain aspects of his life. He’s never owned a dog before and is worried about taking care of it properly so his dog walker recommended an app that can help keep track of the dog's health and help show the dog owner how much steps the dog is taking.

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Sean O’Neill is a 17 year old boy whose parents have bought him his first dog and he wanted a way to keep track of his dog so she doesn’t go missing and help plan out walks for her. He ends up googling different types of apps that could help with that and finds PawPrint online.

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Danielle Hill is a 25 year old English woman who works in an Animal Shelter. There is a new dog in the shelter who’s in poor shape and she wants to be able to keep track of how he’s doing even when she’s not there. A volunteer at the shelter recommends PawPrint so she can track the dog's sleep pattern and heart rate to help her check the dog's stress levels.

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Margaret is a retired elderly woman who lives alone after the passing of her husband. Her only companion is her dog, whom she relies heavily on for emotional comfort.

Margaret is concerned that her advanced age is impairing her ability to properly care for her dog, as she is not only limited in her mobility, but her memory is also not what it used to be, and she can sometimes forget to feed her pet.

Margaret wants a tool to help remind her of when to feed her dog, and also keep track of his whereabouts. Additionally, she wants a way to keep in contact with her family in the event that either something happens to her dog, or something happens to her.

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Heather is a Guidance Counsellor who has recently gone blind and she needs help taking care of her first guide dog. She’s worried about how to keep track of her dog and her dog’s health but is not sure if there’s anything that can help her. After mentioning this to a colleague she mentions this app she uses herself called PawPrint that can track the dogs activity and whereabouts and mentions there’s an accessibility option in the app that can change it to text-to-speech. She ends up downloading the app and ordering the collar and is now less stressed about her guide dog’s wellbeing.

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1. Young Dog Owner given pet by parents, first time owner and inexperienced.

2. Young Adult college student gets pet, experienced owner yet has little time.

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Name: Paul Simone

Age: 28 years old

Gender: Male

Ethnicity: Irish

Education: Further Education Degree

Professional Background: Self-Employed

Tool Use: Needs

Motivation: His service dog

Looking to do: Understand his service dog's health better

Needs: Wants to keep track of his dogs step intake and monitor his activity

Where is this person getting their information?: Dog Walker

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Gps
Steps
Weight
Heart rate
Breed of dog
Food,Water,Caloric intake
Sleep tracker

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Group Role :
Finalising features and flowchart of the app (Presenting on Thursday)

Individual Roles:
Drawing up wireframes and layouts for the app - Adam
Finalising brand guidelines (aim, personas, tone of voice, colour, typography, image style, logo, any pattern/texture) - Courtney
Developing the brochure site - Aaron

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- Integrate how owners with service dogs feel with their dogs, better fleshed out
- Further ideas for features through research
- Have input were dogs consumer both food and drink
- Clear function and vision of the dog
- Research accessibility with your dog
- Features of a Fitbit, accessibility

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- Having a family account so multiple people can monitor the dog at once.
- Setting a specific length of time or distance to walk the dog in order to fit with user’s schedule. App makes suggestions for these based on the breed of dog.
- Calendar feature

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Fitbit accessibility features to incorporate in app

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Fitbit accessibility features to incorporate in app

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- Screen Reader
- Fitbraille (on-screen braille), used for time and steps.
- Amazon Alexa integration

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- Serious tone, black and white

- Old fashioned 60's poster, straight to the point bluntness

- Puts responsibility on the woman of the family to buy the insurance for families safety

-  Pressure applied to audience to persuade them into buying the insurance

- Direct questioning, followed by un-confident answer representing audience

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Who is this tone of brand trying to attract?
Home owners/ Everyday people

Tone of voice of brand
- Reliable
- Affordable
- Concise
- Swedish
- Stylish

Colour Scheme
White, blue and yellow

Typeface
IKEA Sans created by Robin Nicholas

Logo Design
Based off Swedish flag
Primary colours which is used in design to reflect the niche and overall business marketing strategy.
Symmetrical

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- Icon on opening the app.
- Facts about dogs for returning users.
- Search bar to the map.
- 4 tabs: Map info, settings and activity.
- Show recent locations as dotted lines when selected.
- Daily needs affecting dogs mood.
- Calendar
- Settings icon at the top of screen.
- Remove filter from search.
- Customization icon (change to hanger), to customize outfit for dog. Place next to dog and swap with settings icon.
- As you zoom in on the map, it changes to a real image.
- Settings icon present on all pages.
- Touch dog on map to plan walk.
- If dog leaves the fence, notification pops up in notification bar asking for confirmation.
- Dog info shows calories you want to burn while activities shows calories currently burned.

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https://issuu.com/pawprint_ui/docs/brochure_fin1.pptx

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Read UI Brochure - 1 by Adam Nugent on Issuu and browse thousands of other publications on our platform. Start here!

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https://docs.google.com/presentation/d/1Pg2-l2orv9k5lSNP7FVXVeU85tZ6PO1V-KGjD05fghE/edit#slide=id.g122ebfa5130_1_4

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- Lighthearted
- Reliable
- Informative
- Modern
- Reassuring

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Our app is targeted to towards dog owners with access to a smart device. These users can be young, new pet owners who are learning to take care of their pets, or older users who want to to maintain the health and well-being of their pet, either due to a busy schedule or being less physically able to do so.

We are also tailoring this app towards anyone who uses a service dog, as they rely on their canine companions more than anyone. To accommodate these users, we intend to incorporate numerous accessibility features such as narrator or voice commands.

The goal is to allow these individuals to develop a stronger connection with their pets and/or teach them the responsibilities of caring for them.

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https://issuu.com/pawprint_ui/docs/brochure_tester.pptx

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https://docs.google.com/document/d/1qNKnKrOzDJKJJ1CZxovDnYOV8NteVQyH0uVdbp2P4E0/edit

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Name: Sean O’Neill

Age: 17 years old

Gender: Male

Ethnicity: Irish

Education: Secondary School

Professional Background: Student

Tool Use: Needs

Motivation: New dog owner

Looking to do: Help take care of his dog

Needs: Wants help with keeping track of his new dogs needs

Where is this person getting their information?

The Internet

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Name: Danielle Hill

Age: 25 years old

Gender: Female

Ethnicity: English

Education: Bachelor's Degree

Professional Background: Animal Shelter

Tool Use: Needs

Motivation: Dog at the shelter

Looking to do:  Keep track of new dog's health

Needs: Wants to keep track of the dog’s sleep pattern and heart rate

Where is this person getting their information?: A volunteer at the shelter

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Name: Margaret Thomas

Age: 66

Gender: Female

Ethnicity: Caribbean

Educational background: Leaving Cert

Professional Background: Retired

Tool Use: Needs

Motivation: Taking care of her dog

Looking to do: Keep track of her dogs food and water intake

Needs: A food and water tracker and checklist

Where is this person getting their information?: Her family

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Name: Heather Morris

Age: 30 years old

Gender: Female

Ethnicity: Dutch

Education: BA degree

Professional Background: Guidance Counsellor

Tool Use: Needs

Motivation: Her first guide dog

Looking to do: Help her take keep track of her dogs whereabouts and health

Needs: An app that will help her keep track of his food and water intake

Where did this person get their information?: A colleague

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Name: Margaret Thomas
Age: 66
Occupation: Retired
Relationship: Widowed

Margaret is a retired elderly woman who lives alone after the passing of her husband. Her only companion is her dog, whom she relies heavily on for emotional comfort.

Margaret is concerned that her advanced age is impairing her ability to properly care for her dog, as she is not only limited in her mobility, but her memory is also not what it used to be, and she can sometimes forget to feed her pet.

Margaret wants a tool to help remind her of when to feed her dog, and also keep track of his whereabouts. Additionally, she wants a way to keep in contact with her family in the event that either something happens to her dog, or something happens to her.

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- User opens the app on their mobile
- Profile of dog pops up as the home screen
- Globe in upper right corner available to press
- User clicks on globe and is shown map layout with the dog being displayed
- User now sees the exact location of their pet through 2 clicks

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Heather, a blind woman aged 32 recently has gotten her first guide dog and she is concerned about how to take care of him.

She discovers an app with a dog collar that is able to keep track of when she needs to water and feed him and where he might be if he goes missing. And it has text-to-speech so she'll be able to use it.

With the app she's able to feel less stressed out and be able to relax and actually enjoy having a dog and focus more on him helping guide her.

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A user who has difficulty walking on their own relies in their service dog to help them get around. The user is concerned that they are not treating their dog right and are neglecting their pets health and that the dog might run away as a result.

The user discovers a tracking collar online with a compatible app which allows the user to not only track the dogs location, but can track health metrics such as heart rate, step counter and sleep tracker.

After putting the collar on the dog, the user opens up the app and pairs their phone with the collar via wifi and/or bluetooth. After they do so, they immediately see a map on their screen that pinpoints the dog's location as well as the heart rate and step counter. This is already useful information to have right away, but the user sees several tabs that can be opened to examine other details more closely, such as the dog's sleep cycle or food/water intake to show when the dog should be fed and hydrated.

The user finds all this information useful, but doesn't want the hassle of looking at the app all day to track their dog. They notice in settings that they have the option of enabling push notifications which will keep them regularly updated on the dog's health, as well as a text-to-speech function where they can enable voice commands for the app to read out certain information to them if they cannot access the phone/tablet.

The user sees that they can go to their profile and add contact details of friends and family in case of an emergency.

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Pros:
- Small, simple device attaches to dogs collar, tracking distance and steps taken
- Information recorded connected via app, clear interface on displaying segmented information
- Added functionality by fitting on any collar, waterproof, lightweight, tough shell

Cons:
- Lack of personalisation from the user
- Lack of interactivity with the device itself

Link:

https://www.amazon.co.uk/PitPat-2-Dog-Activity-Monitor/dp/B0791M3D6V/ref=asc_df_B0791M3D6V/?tag=googshopuk-21&linkCode=df0&hvadid=309950281379&hvpos=&hvnetw=g&h

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Pros:
- Sturdy nylon material, customizable shape for all breads and sizes
-Handle on back to allow user to hold, added links and straps for functionality
- Harness model for dogs comfort, adjustable straps
- Service dogs title clearly displayed on the side
- High vis strap included on harness

Cons:
- Lack on any functionality outside of walking the dog, little interactivity
- Lack of personalized options for the user
- No other equipment included within the package

Link:

https://www.dtdogcollars.com/DT-Works-Patch-Dog-Harness-p/dth6plus.htm

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Pros - Easy to put on
- Enough space to fit device
- Not expensive to make

Cons - Can easily be taken off

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https://tractive.com/en/pd/gps-tracker-dog?edition=cafe&shopCountry=AT&gclid=CjwKCAiA6Y2QBhAtEiwAGHybPR7Rx-uMHtsvJiL6On8XrgVVH_OQTzkiM5EIHh23Rqihr1Unv1BwNRoCt1gQAvD_BwE

Pros:
- Has a manual switch for turning off and on for saving battery.
- App comes with activity monitor for measuring walking time and calories burned.

Cons:
- Noticeably bulky. Potential risk of it being knocked off or someone removing it.

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-Regular collar which tracks a dogs daily walking distance
-Used to keep track of amount to walk your dog

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Brief:
-Collars made specifically for service dogs, target market being their owners

Functions:
-Tracks dogs location, steps taken,heart rate, hunger/thirst, sleep rate, etc.
-Capable of contacting emergency services
-Capable of text to speech via gps, allowing the blind to know their current location if needed
-All details fully accessible via app

Market:
-Owners of a service dog, with the interface allowing for more functionality and ease of use between that of the owner and the service dog

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-Tracks how long you look at a particular subject, particularly a screen
-Data tracked within lens or accompanying app

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A mini detachable lens that can be added to your phone camera that let's you use it like a telescope where you can look at the stars and see things further away.

# data[].attributes.body
A necklace or collar that can listen to your breathing and detect if there is an issue with your lungs. If it does detect an problem, an in-built alarm will sound to alert nearby people, as the individual struggling to breath may not be able to do so on their own. This device would be useful for anyone who is afflicted with any kind of respiratory illness, such as asthma. With one of the symptoms of covid being shortness of breath, more people would be keen to own this kind of product, particularly those who are at higher risk.

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A watch and/or wristband that shines a UV light on your palm in order to show certain types of bacteria on your hand. In the modern world where we in the midst of a pandemic, monitoring health is more vital than ever. People are ignorant to the amount of germs and bacteria we collect on our hands on a daily basis, and this device could encourage people to wash their hands more frequently.

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https://ubeequee.ie/product/4g-gps-tracker-for-dogs-ubee-ranger-waterproof-english-language-support/?utm_source=Google%20Shopping&utm_campaign=Google%20Shopping%20Feed%20-%20Ireland&utm_medium=cpc&utm_term=21757&gclid=CjwKCAiA6Y2QBhAtEiwAGHybPfCSDApFBmiQyINiwBkBlL7y0RHpu3J7fhwpRULb9Jafidmzje4jAhoCuH0QAvD_BwE

4G GPS tracker with compatible app for monitoring dogs position and location history.

Pros:
- App creates a “virtual fence” that alerts you if your dog goes outside of it’s range.
- App allows you to share details with friends or family.
- Battery lasts for 2-3 days on standby. (NOTE: Potential for a power-down function at certain times to save battery.)

Cons:
- Tracker is an attachment to the collar which can come loose and fall off.
- More suitable for dog owners who regularly let their dogs outside as opposed to service dogs which remain with the owners at almost all times.
- Requires a sim card + subscription to operate and transfer data.

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Many people rely on their dogs for love, companionship, and most importantly, our safety and well-being.

Service dogs provide much needed assistance for those struggling with physical or mental disabilities. They are specially trained to constantly watch out for us and to remain alert at all times for the sake of out health. However, because of this, many service dogs do not outwardly express their emotions as regular dogs would. They must be obedient and disciplined to cater to the owner’s needs. Because of this, some owners can feel disconnected from their service companions by not being able to understand how their dog feels. Furthermore, in the event that the dog should run away or feel ill, the owner would be left feeling vulnerable.

For all the compassion that dogs show us, we must show the same level of care for them. We are designing a collar that will help monitor their behaviour so that we can cater to their in order for them to work effectively in service of their owners. Such behaviours include:

- Tracking the number of steps the dog takes in order to ensure it is getting proper exercise.

- GPS tracker that will not only monitor the dog’s location, but also show where you have travelled with your companion.

- A heart monitor to keep track of your dog’s physical health.

- A sleep tracker that will monitor the dog’s sleeping pattern to ensure It is well rested for the next day.

- A hunger and thirst meter to show when your dog needs feeding.

The collar will be paired with an application on the owner’s phone or tablet that will help monitor these traits and alert the owner with notifications about relevant information e.g. when to feed the dog.

For those with physical disability, the app can also feature a text-to-speech function where the owner can call out certain commands and the app will subsequently call out the relevant information.

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Displays TV signals that are broadcast from a central station. Allows us to view events taking place elsewhere.

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Allows the human eye to see unseen electromagnetic waves

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Receives and converts radio waves

# data[].attributes.body
Allows for unseen magnetic waves to be seen

# data[].attributes.body
A ring that changes color depending on your mood. While realistically it only changes color due to heat, the concept behind it could prove useful for anyone who has difficulty perceiving emotions, such as people with Asperger syndrome.

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Show wifi connection

# data[].attributes.body
Allows for the unseen direction of the wind to be seen

# data[].attributes.body
Can display information. such as heart rate, blood oxygen level and blood pressure, information that most people would have to see a doctor to find. Having this information on your wrist is useful for anyone who wants to keep track of their health in general, or has a heart condition they need to monitor on a daily basis. Smartwatches can also show us our location, sleep cycle and keep track of our steps throughout the day to determine the amount of calories burned. Many of these features are only available on more expensive watches which can cost hundreds of euro, which can deter many consumers who want access to all of these listed features, but it also means that there are a cheaper options for people who only want specific features.

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Unseen Covid symptoms

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Let's you see distant objects

# data[].attributes.body
Unseen heat waves

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Let's you see things too small for the human eye

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Used for detecting radiation, which cannot be seen with the naked eye. Useful for anyone working in radioactive environments like power plants or laboratories. In the event of a large area being contaminated with radioactive substances, these devices are useful for mapping out these areas to prevent people from entering them and becoming illl.

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Air quality seen

# data[].attributes.body
Allows drunkenness to be seen

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Easy to find contacts. Simple layout. Can send links that will show previews of videos or images.

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Clear logos, easy to use, simple colour scheme