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The first Supreme store opened in an old office space on Lafayette Street in Lower Manhattan in April 1994.

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Supreme seems quite minimal in tone, they use a type font on their website, mainly consisting of white red and black. They seem to the point.

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Shows a cohesive feed, featuring a lot of red, the staple colour of Supreme. Clearly targeted towards men.

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Supreme is a global brand. They have both online stores and physical stores. Their flagship store is situated in New York, Brooklyn, San Francisco, LA, London, Paris and Milan.
Supreme products are only sold in their own stores officially.

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Supreme keep their tone very informative, their instagram captions tend to only name the product being shown and the release date. There doesn't appear to be much personality in terms of communicating via social media.

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Supreme's logo is inspired by the American feminist artist Barbara Kruger

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Supreme logo, name of the company in bold red

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Supreme's brand values include authenticity, quality and creating a global community by working with artists who defy conventions.

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the logo is written in a heavy oblique variant of Futura and displayed using a vibrant red and white set of colours. This colour scheme can be seen being put in place all throughout stores, packaging and even products

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The beginning of Supreme and their embodiment of youth, skate, punk and hiphop culture

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Inside Supreme's New York store

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Q4, Supreme started up in April 1994 in Manhattan NY. Brendon BabenZein is the creative director.

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Supreme's physical stores in Japan

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Supreme's physical stores across the globe.

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Q4 Where is the brand positioned?

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Your Task: The brand you have been tasked with researching is SUPREME. Linking to what we have discussed today you need to work together as a team to answer the above questions. Please place your answers below each question and remember to add in written/visual research to back up your answers :)

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Q4 What is the history of the brand?

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Q3 What are the brand values?

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Q2 What does the brand sound like?

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Q1 What does the brand look like?