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madame mama bush 2012 16x20 chromogenic print

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Logo design - Monsters. Inc 'green' rebrand.

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Logo design - Monsters. Inc 'green' rebrand.

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This logo design came out of my research about the ever-changing AT&T logo, as well as all the re-branding in recent years of large companies such as Starbucks, H&M, and even Primark to environmental consciousness (or, more likely, greenwashing). I wanted to play on an existing logo and I thought the fictional energy company from Monsters. Inc would be a fun way to do this. I kept the original blue and eye motif but incorporated rounder, more welcoming shapes to give a more eco-conscious impression.

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'Place' - CS Lewis Square and its sculptures.

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'Place' - CS Lewis Square and its sculptures.