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During construction, the narrative of the music video was not clear. People did not understand what was happening when the set ups cut between each other to reveal a new themed area for each intertextual reference. Therefore, to remedy this, we added flashes to connote when Casey was entering new 'dream worlds'.

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We employed references to various icons of historic media, such as Gene Kelly, Sgt Pepper, Scorpion and Alice in Wonderland. We used these to push the meaning of the song, which we denoted as being the importance moving on from the past and being excited for the future; the characters all represent figures from Casey's past, who all appear in exciting forms, but at the end she realises that things are just as good in the future, as she receives a text from her new love interest.

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Mike Snow's Genghis Khan - referred to us by our target audience. We took inspiration from this video and wanted to sculpture our narrative using intertextual references to push the dominant meaning behind our music video.

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Diversion - We want the audience to be entertained by the references to iconic nostalgic characters from media history, and use this entertainment to subsidise for the mundanity of real life.

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We wanted to add intertextual references into our music video to help escalate the entertainment value

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The promo shots demonstrate many of the same messages surrounding Casey's unconventional identity as the album cover and music video. It also goes into more depth into her identity as a lesbian and a News item advertises that she is an ambassador for the LGBT+ rights group 'All Out'. She is also shown in many promo shots to be an adventurous person who does things for the fun of it (e.g. climbing trees, playing on playground equipment)

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The lead singer in unconventional clothes (dungarees) and short hair in the album cover, challenging the standards of beauty. She is framed as a beautiful young woman and her blue dungarees and pink jacket blend in with the bright colours of the album cover, complimenting her look and highlighting her fashion sense as trendy and comfortable.

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To prove that you don't need to abide by standards of beauty to be beautiful, we created lots of beauty shots during the music video construction to highlight Casey Tyler in a beautiful light. In these, she sported short hair, jeans and a denim jacket and minimal makeup, and the way we framed and shot her made her appear like a true pop star, demonstrating how people can be different and still have star quality. We also hinted at her gay identity at the end of the video when she gets a message from 'Lucy' and she smiles, showing her comfort and pride in her sexuality, just like her attitude towards her body and her fashion.

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Lucy Spraggan - a young, gay solo song artist. She does not comply to typical standards for women: she wears minimal makeup, wears beanies, jumpers and jeans, and she dates women. We wanted to attribute all these qualities for our lead singer.

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Personal Identity - We wanted to create a strong, unconventional identity that our young female target audience could use as a role model. We wanted our artist to stand for 'owning your look' and dressing/loving/looking however and whoever you want. The audience could adopt some of the artist's characteristics and use them to construct their own identities to improve how they see themselves.

Surveillance - we wanted to teach our audience about Casey's progressive values, and demonstrate her liberal attitudes when it comes to love and acceptance.

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We wanted to create an identity for our female singer that did not enforce gender stereotypes and instead challenged them.

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We included many promo shots of the band being close, smiling and laughing. We also included a gallery of shots exclusively to show Casey and Hugh's sibling relationships, all of which our target audience commented were "funny" and "cute". We linked the website with our social media, where we tweeted publicly about the tight bond Casey and Hugh have.

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We created lots of band shots where the band are shown to be a tight, well functioning unit, who - evidenced by their smiles - are happy and love what they're doing. We included lots of shots of the group dancing and jumping, showing the bands energetic identity. We also constructed shots where the siblings, Casey and Hugh, have cheeky exchanges, e.g. letting Hugh rest on Casey's back, then move away to let him fall.

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Echosmith - We were suggested this band by our target audience, and we would like to replicate their very tight 'family' unit. We also want to adopt their frequent use of social media, keeping their relationships public and sharing their quirky with one another online.

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Personal Relationships - We wanted to create a happy, fun band with an accepting ideology that our audience could feel close to. We wanted our audience to become invested in the relationships within the band, become engaged in the personal dynamics of the band, and enjoy following the band members to see them interact with one another one and off screen.

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The bands that our audience suggested to us tended to showcase very tight groups of people, who worked together to create the upbeat, happy, fun music indie pop is famous for.

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Misterwives - a recommendation from our target audience. We wanted to replicate the colour scheme and the 'paper' theme to match with our music video's hand crafted aesthetic.

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We carried the bright, pastel colour scheme into our web design to signify our indie pop genre. Similar to our album cover, we used a ripped paper effect to extend the hand crafted aesthetic commonly associated with the indie pop genre. We also showcase lots of behind the scenes promos of the band.

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At first, we displayed all members of the band in a line, where the people would steadily decrease in size. However, we received feedback from our audience during construction that they could not identify the faces of the smaller band members due to their reduced size, and we felt this did not compliment the identity of a 'tight, unified' band. Therefore, we changed the layout of the band members so that it displayed the band standing in a line where they are all the same size, with all their faces visible and looking out. This demonstrates each member's equal importance, highlighting them as a tight unit. Each member is smiling, showing their happy mood. The inside covers are covered in photographs depicting fun moments from the band's past, highlighting the band's theme of nostalgia.

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We used similar bright pastel colours on our front and back panels to signify our indie pop genre. We also covered the inside cover in photographs and colourful objects, including a rainbow coloured dream catcher and a tin in the shape of one of Pacman's ghosts. These colours and quirky objects are signifiers of the indie pop genre.

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We created multiple handmade props and pieces of set for our music video to help push our indie aesthetic. We painted them in bright colours, and used bright and pastel colours - which our target audience told us where common colours of indie pop - to light our set ups to create the pop aesthetic.

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Diversion - We wanted the audience to enter our music video and feel like they were entering a fictional diegesis. We wanted to create multiple scenes where the set and props were handmade and inventive.

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I Fight Dragons - Save World Get Girl: We used the same music video references that our audience suggested to inspire our music video. We wanted to replicate the use of handmade props in our music video to communicate the indie pop genre.

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As we learned during audience feedback, it was very important that our products to signify the genre of the music. A good portion of our audience said that they listened to music because of the genre, meaning that if indie pop fans cannot identify that our products are marketing an indie pop band, then they will not be interested in becoming invested in the band or purchasing their music.