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Successful campaign - ALS Ice Bucket challenge

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Successful campaign - ALS Ice Bucket challenge

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Two friends Pete Frates and Pat Quinn who where both diagnosed with ALS and started the challenge to raise awareness for ALS with causes long term motor neuron disease before it went viral in July of 2014.
On Instagram alone the  #icebucketchallenge &  #alsicebucketchallenge has more than 1527.1 k posts. The challenge involved pouring a bucket of icy water over yourself and was done my many celebrities. The viral campaign raised more than $100 million in a 30-day period.

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'Instafamous'... earning money off of Instagram

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'Instafamous'... earning money off of Instagram

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Many people have found fame through social media, in particular Instagram (hence the term 'Infamous') often through modelling photos and promotions. These people earn money by promoting brands, similar to YouTubers. The most successful examples of this are Miranda Kerr and Karlie Kloss who can earn from $25,000 to $50,000 for a single post and the average model earning from $700 - $1,200.

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Selena Gomez has the most followers on Instagram with over 113 million despite a lack of posting. A Vanity Fair article believes that this can be put down to her engaged fans who see the singer/ actress as 'relatable', another possible reason for success on Instagram is the 'drama' in her personal life.

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Instagram is a place to share your photographs and videos. The social media app has 500 million daily users and 700 million monthly users.
How to become successful? Concentrate on a catchy bio and good content (interesting posts etc) as well as using a ton of hashtags to gain peoples attention who could become your followers.

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Launched on October 6th 2010, Instagram was developed by Kevin Systrom & Mike Krieger and on the 9th of April 2012 was sold to Facebook for $1 Billion.