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Your average Giant Supermarket contains so many breakfast cereals, they have their own isle. These breakfast cereals all contain bright colors, and a cartoon-like mascot on the front. The fronts of these respective cereals have become more colorful and lively than in years past, having more graphics, with more vibrant colors, and much more visual "noise". The mascots all express some level of joy in the general vicinity of their particular cereals, making seem as if this particular cereal brings joy to whomever consumes it. The front covers also show and idealistic, enlarged representation of their respective products with milk, making the product seem more delicious than if it was represented to scale. The vast majority of the mascots for these cereals are animals, which helps to translate a child's love for a particular animal and associates it with the cereal itself.