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The adidas store creates a very appealing and marketable display in order to attract customers. In the pictures seen they use a very attractive and simplistic design, for attracting customers. They target unique customers who take pride in their appearance. They do this by including the slogan, "unite all originals." This is marketing in itself as it assumes that "original" people are shopping there which then makes people that wear their clothes be "original." Since original people are usually the most unique, attractive, or stand out the most, this shows off their brand to a variety of people. In addition, the store uses bright futuristic lights to create a sense of modernistic youth appeal. The adidas brand in store uses a variety of techniques in the store and in their brand to create a strong appeal in their customers.