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Zak Abel uses the same colour scheme throughout all his albums and song realises therefore specific to his branding. This makes it recognisable especially if someone was walking past OOH.

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A way of promotion and letting fans/ stans know what is going on

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-Youtube Adverts
-Through Social media
-Pop up shops
-Been on shows
-Tours
-OOH( Bus adverts)
-Being on Shows (The Ellen Show)
-Free performance/ Meet and Greet

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Even When performing, Zak uses the same colour scheme which is specific to his brand

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Getting fans involved so they can promote it to their friends

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A highly recognisable magazine

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Targeting teens on youtube as it is the new platform for teens

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Covering other artists attrats the attention of a wider audience and may attract the artists attention