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Straight Outta Compton vs I, Daniel Blake

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Straight Outta Compton and I, Daniel Blake

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A presentation on what makes Straight Outta Compton a mainstream, high-concept film and what makes I, Daniel Blake an independent film.

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Distribution of Straight Outta Compton and I, Daniel Blake

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I, Daniel Blake Case Study by Anonymous_Rc4Y0Vhv

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Best News/Media/Publishing Content Marketing Strategy/Campaign

Echoing the frustrations shared by the character and the many millions of real - life "Daniel Blakes" who find themselves let down by the failings of Britain's welfare state, we positioned the film as must-see, with a potent social message.

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Echoing the frustrations shared by the character and the many millions of real - life "Daniel Blakes" who find themselves let down by the failings of Britain's welfare state, we positioned the film as must-see, with a potent social message.

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I, Daniel Blake - Kommando Marketing Projection

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Award winning advertising case studies for newsbrands

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A range of case studies covering advertising campaigns run across all sectors with a range of different marketing objectives.

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I, DANIEL BLAKE  - OFFICIAL UK TRAILER [HD]

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I Daniel Blake - An analysis of the set product for Eduqas A Level Media Studies

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How Ken Loachs Cannes winner I Daniel Blake sparked a Political Movement

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Uprising Hip Hop And The LA Riots - Movie

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YouGov Ratings | Popularity Rankings | YouGov

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YouGov Ratings continually measures the popularity of everything from pop stars to politicians, sports teams to snack foods, and almost anything in-between. Explore all popularity rankings.

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The film Straight Outta Compton was announced in late 2009. The film depicts the rise and fall of the rap group NWA and its members Eazy-E, Dr Dre and Ice Cube. Members of the group were heavily involved in the production, with Dr Dre and Ice Cube attached to the project from the beginning as producers. Eazy-E's widow, Tomica Woods-Wright, is also a producer and other former members DJ Yella and MC Ren served as creative consultants.

The plot of the film follows NWA's emergence from the streets of Compton, California and the group's rise to local, national and international fame, revolutionizing hip hop music before legal disputes and personality clashes break them apart.

Press interest in the film was high due to some incidents during pre-production and filming. These included a drive-by shooting that occurred in front of the cast and crew while they were shooting on location outside the Compton Courthouse and a hit-and-run involving record producer Suge Knight. The latter incident left one man dead and another injured and resulted in Knight being charged with murder. He was also indicted for 'threatening death or bodily injury' to the film's director F. Gary Gray.

Universal submitted trailers for the film earlier in 2015, with 12A requests. The BBFC gave these trailers a rating of 12A, noting the they contained some suggestion of violence and the sight of guns and baseball bats, but there was no clear detail of blows making contact and no bloody injury detail. The trailers also contained implied strong language with an abbreviated use of the term 'mother' audible in lyrics during a performance.

The distributor sought advice from the BBFC, stating that they would like to release the work with a 15 rating. They submitted a finished version of the film, which was seen by Compliance Managers, who felt that the requested 15 would be acceptable.

Straight Outta Compton was submitted for formal classification in July 2015, with its release scheduled for 28 August. It was submitted with a 15 request and passed at that category, with the BBFCinsight of 'strong language, violence, sex, drug use'.

The detailed BBFCinsight notes that there are several uses of strong language ('f**k' and 'motherf**ker'), during dialogue and in rap lyrics. There are also uses of discriminatory language such as 'nigger', with some aggressive uses of the term during scenes of police brutality. When a character is diagnosed with AIDS, he complains 'I ain't no fag'.

There are also some strong sex references, with a character making a masturbation gesture and talking about 'secret sauce' and the protagonist's evil stepdad implying that his mother might be interested in a threesome while he's away.

As planned, the distributor released Straight Outta Compton on 28 August 2015 in the UK. The BBFC did not receive any complaints about the film's 15 rating.

The BBFC passed an extended 'Director's Cut' version, which received an 18 rating. That version contains an additional 26 minutes of footage, including two stronger sex scenes. In the first, a man watches pornography on a tour bus and another character complains about it. There is nudity, moaning and thrusting, but no strong sexual detail. The second sex scene combines drug-taking with sexual activity, with two women smoking marijuana while having sex with a man. The Compliance Officer who watched it for classification noted that, under the BBFC Classification Guidelines, a combination of sexualised nudity and drug use required an 18 rating.

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The film Straight Outta Compton was announced in late 2009. The film depicts the rise and fall of the rap group NWA and its members Eazy-E, Dr Dre and Ice Cube. Members of the group were heavily involved in the production, with Dr Dre and Ice Cube attached to the project from the beginning as producers.

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Universal Pictures made different Straight Outta Compton trailers for black, white and hispanic audiences, according to claims made at the SXSW festival.
It's thought that bosses from the company teamed up with Facebook to "customise" them.

Universal's head of digital marketing Doug Neil told an audience that most white people in America were unaware of rap group N.W.A, according to Business Insider.

It seems the thinking was centred around the idea that white audiences are more aware of Dr Dre, a founder member of the group, from Beats headphones than from his music.

"The trailer marketed to them on Facebook had no mention of N.W.A., but sold the movie as a story of the rise of Ice Cube and Dr. Dre," he said.

Straight Outta Compton grossed more than $160m (£111m) at the US box office.

Facebook said in a statement to Newsbeat: "Several news outlets have stated that Facebook allows advertisers to target ads based on race. That is not accurate. Facebook does not have a capability for people to self-identify by race or ethnicity on the platform."

Although people cannot be targeted by race on the platform, it's still possible to make and post different versions of the trailer.

One trailer could have been something like this one Newsbeat found on the official Straight Outta Compton Facebook page.

Or this one, which also has no mention of N.W.A.

Whereas this trailer mentions the group.

However, it is not uncommon for studios to make trailers for specific markets.

Take for example, Star Wars.

There were trailers made specifically for Japan, with new dialogue, different shots and new names.

And some films clip trailers based on where certain scenes were shot around the world, like Transformers and the Fast and Furious Franchise.

Newsbeat has contacted both Universal Studios and Facebook for comment.

https://www.youtube.com/watch?v=s-EfUYWn8c0

Find us on Instagram at BBCNewsbeat and follow us on Snapchat, search for bbc_newsbeat

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Straight Outta Compton had 'different trailers for different races'

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Universal Pictures made different Straight Outta Compton trailers for black, white and hispanic audiences, according to claims made at the SXSW festival. It's thought that bosses from the company teamed up with Facebook to "customise" them. Universal's head of digital marketing Doug Neil told an audience that most white people in America were unaware of rap group N.W.A, according to Business Insider.

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Dr. Dre "Straight Outta Compton" Campaign

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The film industry - Straight Outta Compton

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THE FILM INDUSTRY Straight Outta Compton

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Lessons 1-5 - Film Industry & SOC Context (3)

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Lesson 1 - Conglomerates and Mainstream Films

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How Does Dr. Dre Really Feel About 'Straight Outta Compton'?

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ET was with the Straight Outta Compton cast for the movie premiere!

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Trailer Comparison Straight Outta Compton

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Straight Outta Compton key information grid

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Straight Outta Compton - Official Global Trailer (Universal Pictures) HD

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In Cinemas Now. Follow us on Facebook at www.facebook.com/StraightOuttaComptonUK Official Site - straightouttacomptonthemovie.co.uk In 1987, five young men, using brutally honest rhymes and hardcore beats, put their frustration and anger about life in the most dangerous place in America into the most powerful weapon they had: their music.

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25 Facts You Didn't Know About Straight Outta Compton

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Here's a million dollar question to begin with. What two very unlikely movies such as Mad Max: Beyond Thunderdome and Straight Outta Compton have in common? We've every reason to fear, you aren't going to guess it right, our dear gansta viewers. No need to keep you waiting any longer.