# data[].attributes.body
Data indicating that people shop more at places offering student discounts would influence Zara to put one in place

# data[].attributes.body
Launching a student discount card could increase sales.

# data[].attributes.headline
Do you choose to shop at places you know offer student discounts over places that don't?

# data[].attributes.subject
Do you choose to shop at places you know offer student discounts over places that don't?

# data[].attributes.headline
How often do you visit the Nottingham Zara in the city?

# data[].attributes.subject
How often do you visit the Nottingham Zara in the city?

# data[].attributes.headline
Are you more likely purchase items when they are discounted or under a promotional deal?

# data[].attributes.subject
Are you more likely purchase items when they are discounted or under a promotional deal?

# data[].attributes.body
The discount card will target only students and therefore only this market should be surveyed

# data[].attributes.body
Students around the area

# data[].attributes.headline
Would you be more likely to shop at Zara if they had a student discount?

# data[].attributes.subject
Would you be more likely to shop at Zara if they had a student discount?

# data[].attributes.body
Zara could carry out a questionnaire to all students near the area, contact them through student accommodation, preferably online.

Could also ask in-shop costumers on their views and note them down and collect their information, e.g. email

# data[].attributes.body
Zara would need to survey students in order to find out if they would want a discount card.