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Shout Out to My Ex was released in 2016. It reached number one in the UK and won the award for best single of the year at the 2017 Brit Awards.

The video takes place in an desert, with different scenes of the band in a trailer, along an highway and by a pool. Multiple different shots are used like; a tracking(>) shot following the band as they drive down a highway, a mid shot of the whole band where you can see their emotions as they lip-sync the song(^) and a long shot at the end of the video when they are in the desert(>). The different Movements help show how the song is upbeat and fun.

The video is about thanking your ex because instead of bringing them down their breakup helped to make them the person they are and they are happier with who they are and the are thanking them for everything that happened. Little Mix is trying to show other people they shouldn't let their ex bring them down as they are better without them. Using the different camera angles in the video help to show how much fun the girls are having without their exes.

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Little Mix - Shout Out to My Ex (Official Video)

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In any video there will be different camera movements but there is certain movements and angles that are used for different reasons. For example mids shots and close ups will be used so you can see the artists face and see their emotions or a long shot will set out the location so the audience have a good understanding ofd the atmosphere. Although different movements can be chosen depending on the scenario of the video. For example tracking is used to follow a band in a continuos shot. Camera angles have a huge impact on the meaning and style of a music video. Whichever angle is used can show the power of the artist and their performance or it can show the audience the location from where the director wants them to see it.

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Example- Taylor Swift- Look What You Made Me Do

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Example- Taylor Swift- Look What You Made Me Do

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Look What You Made Me Do was released in 2017. It was Taylor's comeback song after two years. The song broke the record for the most played song in a day.

The video includes lots of different scenes but there is only a couple of scenes that use mulit-image. The multi-image is shown by having a number of different Taylor's in one scene, it includes a lot of her old selves. It's Multi-image as it's more than one image of the same person in on one screen and was filmed by Taylor acting out all of the different characters and editing it together to look like they are all in the same place.>

Using the technique in the way that they did with all of Taylor's old characters is an effective way to entertain the audience and they also get a reminder of all the characters Taylor has been and how she has changed.

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Multi-Image is where multiple videos are on one screen. It generally shows more than one thing going on and the editing is very important with this technique.

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Burn was released in 2013. It was her first number one single in the UK.

The Music video is of Ellie Goulding singing and dancing in a field with friends. It features a lot of lights and people running around having fun, but almost all of the footage has been slowed down but the Lip-Syncing is timed perfectly. The technique created a dreamy effect and makes Ellie look angelic and pretty. Most of Ellie's video uses this technique.

I don't think would use this technique because I don't think it looks that good and might not go with every song.

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Playback and Lip-Sync is an technique is used to create the illusion that the video is in slow motions but the Lip-Syncing is still times with the right speed of the music. When recording the footage, the music will be doubled in speed, so when the video is edited it is slowed down by 50% so the Lip-Syncing is timed right but still looks slow.

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New Rules was released in 2017. The video it reached number one in the UK and is still in the charts now.

The music video is about the artist in a hotel room with her friends and they prevent her from getting back together with her ex-boyfriend.

Throughout the whole video Dua Lipa lip-syncs the whole song, while the other girls who are in the video mimes parts of the song. This makes the video look more fun and entertaining because a lot of people will relate tot he song.

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I don't think I would use Chroma key in my music video because I think that unless you have professional equipment like they do for movies that it looks really badly done and like you didn't put much effort into the video. I'm sure some people can make it look professional but I would prefer to use a real location

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Dua Lipa - New Rules (Official Music Video)

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Miming and Lip-Sync is where you link the video to the song so it makes the audience think that the artist is singing. This technique is used in most music videos

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Kiss You was released in 2013. The track became the groups sixth top-ten hit in the UK.

The music video was designed to show the groups comedic timing. It includes different scenes of the band in front of a green scene, recreating iconic music videos such as Beach Boys 'Surfer Girl' and Elvis Presley's 'Jailhouse Rock". During the music video you scene clips of them actually filming the chroma key scenes (>)

Its a good technique to use because it makes them look fun and entertaining, it also makes them look friendly because they know they don't need to have a big budget to make their fans happy.

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Chroma Key effects are when a music video is filmed in front of a green screen, this is where you put a block colour behind an artist, normally green as its furthest away from skin colour, and replace it when another picture or video. Sometimes it doesn't always work if you don't necessarily good equipment or you have to use a specific background. a lot of music videos use chroma key to add a funny sense to their music, it's sued to try and interest and entertain the viewers more

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If the song I choose for the music video has a good beat to do cutting tot he beat to I would defiantly consider using it because I think if you can do it good and make it look effective it really improves the video and makes it better and more entertaining for the audience.

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Wings was released in 2012 by Little Mix, it was their second single after winning The X Factor. It topped the UK charts in its first week. The video was filmed in an warehouse, with clips of the group singing and dancing in front of colourful backdrops.

As the band has four members and the beat is common time it was easy to use cutting to the beat. The points where they used cutting to the beat was when all four girls were on the screen. The video starts off with using cutting to the beat as the song starts; where each girls appears on the screen to the beat. It isn't used throughout the whole video but when it is it looks really well and improves the video.

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Cutting to the beat is when you edit a video so that when each clip changes it changes at the same time as the beat of the song. in editing the clips use cut transition so you 'cut to the beat' of the music.