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Our logo is present throughout all of our products. This is effective because it synergises the brand across all products, and solidifies the band's identity; for example, an audience member can appreciate our merchandise in an online shop, and then identify where the origins of the merchandise are by identifying the album by the band logo.

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For our most avid fans, we have more expensive products such as tour tickets and deluxe bundles, which include the album (in CD and Vinyl form) and various merchandising, such as a limited edition poster and various Acrylics apparel. This is more geared towards long term fans of The Acrylics who will reliably consume most of the products that our brand will provide, in order to demonstrate their devotion to the band.

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For more engaged members of our audience, we have CDs and merchandise. A lot of this merchandise, like Echosmith's, is in keeping with the brand of The Acrylics, to satisfy the audience's needs to feel included with the band and carry their enjoyment of the band's branding into other aspects of their day to day life (i.e. fashion, accessories). Our merchandise includes the bright colours of the band and some of the signature lyrics from our single (e.g. 'don't wake me up')

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All our products are tailored to appeal to many types of consumers within our audience. For example, for light consumers who, for example, saw our music video and wanted to check out some more of the band's music, there are links to Spotify and iTunes where they can purchase our digital EP.

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Our music video, album cover and website are all places that advertise the our brand. The identity of our band is consistent throughout all three products: its pastel, bright colours and it's fun 'quirky' quality. Like with Echosmith, this synergy amongst the three products lends itself to a diegesis that our audience can enter - specifically what connects them is a sense of fun and acceptance for difference - and feel comfortable due to this repeated message, meaning they are more comfortable in purchasing.

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Our website is the hub where all our products are sold. It is easily accessible on the Internet, with a clear nav bar that will take you to where you can buy our products ('Music' and 'Shop').

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We also used social media as a main place to publish advertising for our products. Our young audience frequent social media sites and updates on album and music video releases keeps them informed on where these products are sold and when they are available. The Twitter feed can also be found on the website.

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There is also heavy promotion within the dense connectivity between the album and the website. The album features heavily on the website; for example, the news of the newly released album is the first item that appears on the website, with a link that can instantly take the audience to where they can purchase the album. This intense synergy is effective as the more information and entertainment the user gains from the website, the more invested in the brand they will become, and the advertising of the album must follow the user wherever they go on the website because at any moment they may decide to purchase the album.

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An example of a promotional strategy we have employed are various tie-ins with other brands. This is a below-the-line promotion, which means that our record company will not gain or lose money from this promotional strategy. However, it will help build traction toward our band, as potential audience members can discover, for example, a meet and greet opportunity at HMV or LUSH, and become intrigued as to why this band is tied to some of their favourite shops and brands, leading them in the direction of the website and, eventually, the music which they may decided to purchase.

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We demonstrated prices on our website that were effective in competition with the prices of other existing products in the music industry. Like Echosmith, we decided to have our price range be affordable for young adult audiences. This will generate more appeal in purchasing products from The Acrylics website, and will make it affordable for parents and teenagers alike to get hold of our music and merchandise; this is important, as consistent cash flow from audience to independent record label is imperative to keep the band sustained in the public eye.