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"Whatever of social importance is done today, whether in politics, finance, manufacture, agriculture, charity, education, or other fields, must be done with the help of propaganda. propaganda is the executive arm of the invisible government."(Bernays, 47-48).
This was the first major point that stood out to me. This direct quote helps to signify the total importance and reach propaganda has with control of the masses. This "New Propaganda" has taken control over our views and will continue for as long as we are involved with this evermore connecting digital society.

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"Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society" (37).
This propaganda controls the way we think, act, and are governed by people whom we do not know, their ideas control how we live and have complete control. This organized chaos comes in the form that in order to be a functioning part of society we must conform to the views in order to avoid the chaos and stick to social norms.

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"There are invisible rulers who control the destinies of millions. It is not generally realized to what extent the words and actions of our most influential public men are dictated by shrewd persons operating behind the scenes"(61).
These New propagandists, whom we are dictated by and have influence and/or take part in the invisible government, are dictating us through their power and position in public life. "Molders of public opinion"(59). This list of influential people have control that they use to influence our opinions and actions. Many of these propagandists take their control behind closed doors or by their control over public figures

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"The voice of the people expresses the mind of the people, and that mind is made up for it by the group leaders in whom it believes and by those persons who understand the manipulation of public opinion. It is composed of inherited prejudices and symbols and clichés and verbal formulas supplied to them by the leaders"(109).
Although the political opinions of the public are thought to be self proclaimed, they are manipulated and molded by the political power that understands and controls the mass population to regenerate their influence.

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"Social progress is simply the progressive education and enlightenment of the public mind in regard to its immediate and distant social problems"(151).
Propaganda within a social system is used as a tool to capitalize over social problems through the masses, and our social progression plays a huge factor with the "enlightenment of public mind". This allows for propaganda to persuade and reach the masses first hand for social issues and to therefor continue their opinions. This gives everyone the ability attempt to sway the public.