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This ad reflects the cultural standard that men who have too much body hair are unattractive, and makes use of this in a straightforward way by implying that men should shave before they go on dates.

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Pretzel and Hummus snack (Sabra) Ad for Men

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Pretzel and Hummus snack (Sabra) Ad for Men

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This ad makes use of the masculine expectation that males, especially younger males  take interest in things like adventure and exploration, hence the outdoor setting.

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This ad reinforces the masculine stereotype that men like meat most as food and are constantly in pursuit of getting stronger in terms of muscle. It also paints a picture of competition between Carnivor and Whey, which was also in this magazine, attesting to another cultural expectation.

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This ad enforces the gender role that females have in society, specifically the expectation for them to cook and be attracted to firemen.

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This uses a model to accentuate the “ideal” body shape wearing the jeans, underscoring the good cause the sale of the jeans is meant for.

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This ad uses a sports celebrity personality to advertise chocolate milk, reinforcing the cultural expectation that men are more attractive and accepted when they are good at sports, and implying that if one purchases this chocolate milk, they will perform better in basketball, which is more attractive according to current cultural expectations.

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This ad’s hidden message is that if the prospect purchases the nail paints, they’ll be as beautiful as the model in the ad, setting unrealistic expectations for the product

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Women need to purchase this hair product in order to feel the confidence to stay out and have fun, implying that women need clean and fresh hair to be able to go out in public

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This ad reinforces the cultural standard that men should have and lead families by making use of this standard to make the product more popular by inferring that purchasing the cologne which is juxtaposed with having a family, one would be more accepted into society.

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Women cannot feel “perfect” unless they purchase this product, implying that clothes make them more attractive in terms of looks and personality