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SMART HOUSE – ENGLISH VERSION – REMA 1000

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Guinness beer wheelchairs basketball commercial

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Ad Christmas Lottery 2015 | SPAIN #Justino

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Powerful IMAGES from advertisers (bored Panda)

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Powerful IMAGES from advertisers (bored Panda)

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Many people complain about glossy advertisements and TV commercials as an obnoxious way for companies to invade our everyday lives and ram their products down our throats, but that's not all that printed ads are good for. The best commercials on this list are excellent examples of effective advertising strategies for social issues marketing campaigns that let their voices be heard.

A well-made advertisement is designed to grab your attention and to remain in your memory long after you've left it behind, and that is precisely what many of these social problems need. Getting people to think and worry about various social and environmental issues such as human trafficking, racism, and air pollution is significant for raising public supporting and affecting meaningful changes. A few of these ads are, in fact, commercial ads, but it's still nice that they champion socially or environmentally aware causes/products.Just like with commercial advertisements, having just the facts is not enough. They are essential, but the ad must also appeal to the observer's emotions to raise social awareness. Many studies have indicated that feeling can have a powerful effect on memory formation, ensuring that memories with emotion will last longer than those without.

According to David Ogilvy, founder of the legendary Advertising Agency, his contemporary, Howard Gossage, said that " advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes. " We definitely agree, which is why we wanted to share this list of excellent advertisement examples with you!

Torture Victims Are People Just Like You And Me

Advertising Agency: Advico Y&R, Zurich, Switzerland

Stop The Violence: Don't Drink And Drive

Advertising Agency: Terremoto Propaganda, Curitiba, Brazil

Premature Ending: "If you smoke, statistically your story will end 15% before it should."

"THE END. If you smoke, statistically your story will end 15% before it should. For help with quiting call QUITTLINE on 0200 00 22 00" (Advertising Agency: Iris, London, UK)

World Wide Fund For Nature: Frightening vs. More Frightening

Advertising Agency: DDB&CO., Istanbul, Turkey

Your Skin Color Shouldn't Dictate Your Future

Advertising Agency: Publicis Conseil, Paris, France

Deforestation Continues With The Turn Of A Page

Advertising Agency: LINKSUS, Beijing, China

Unhate

Advertising Agency: Fabrica, Italy

Elm Grove Police Department: Slower Is Better

Advertising Agency: Cramer-Krasselt, Milwaukee, USA

Save Paper - Save The Planet

Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark

Air Pollution Kills 60.000 People A Year

Advertising Agency: unknown

Liking Isn't Helping. Be A Volunteer. Change A Life

Advertising Agency: Publicis, Singapore

Bird Conservation: If You Don't Pick It Up They Will

Advertising Agency: TBWAHuntLascaris, Johannesburg, South Africa

What We See When You Smoke

Advertising Agency: JWT, Atlanta, USA

Animal Anti-Cruelty League: That's Not A Football

Advertising Agency: Lowe Bull, Cape Town, South Africa

Bangalore Traffic Police: Don't Talk While Driving

Advertising Agency: Mudra Group, India

Child Soldiers: It's Not Happening Here, But It's Happening Now

Creative/Art director Pius Walker, Amnesty International, Switzerland.

Censorship Tells The Wrong Story

Advertising Agency: Memac Ogilvy & Mather Dubai, UAE

Distracted Driving: Think Of Both Sides

Advertising Agency: Red Pepper, Ekaterinburg, Russia

Every 60 Seconds a Species Dies Out. Each Minute Counts

Advertising Agency: Scholz & Friends, Berlin, Germany

Innocence In Danger: Where's The Pedophile?

Art Director: Michael Arguello, Copywriter: Bassam Tariq, Additional credits: Jason Musante

Sexual Predators Can Hide In Your Child's Smartphone

Advertising Agency: Herezie, Paris, France

Smoking Causes Premature Aging

Advertising Agency: Euro RSCG Australia

You're Not A Sketch. Say No To Anorexia

Advertising Agency: Revolution Brasil

Neglected Children Are Made To Feel Invisible. Stop Child Abuse Now

"To dramatize the issue of neglect, we placed mannequins dressed as children behind billposters. When the inevitable happened, we revealed a second message." (Australian Childhood Foundation, JWT Melbourne)

Global Action In The Interest of Animals: Plastic Bags Kill

Advertising Agency: BBDO Malaysia, MALAYSIA, Kuala Lumpur / Advertising Agency: Duval Guillaume, Belgium

What Goes Around Comes Around. Keep The Sea Clean

Advertising Agency: JWT, Dubai, UAE

Tailgating Isn't Worth It. Give Trucks Room

Advertising Agency: Amélie Company, Denver, Colorado, USA

Sea Shepherd Conservation Society: When You See A Tuna, Think Panda

Advertising Agency: Ogilvy & Mather, Singapore

Sleepiness Is Stronger Than You. Don't Drive Sleepy

Advertising Agency: BBDO Bangkok, Thailand

See how easy feeding the hungry can be?

Advertising Agency: TBWAHuntLascaris, Johannesburg, South Africa

Causing Cancer By Yourself

Advertising Agency: Dentsu, Beijing, China

Deforestation And The Air We Breathe: Before It's Too Late

Advertising Agency: TBWAPARIS, France

For The Homeless, Every Day Is A Struggle

Advertising Agency: Clemenger BBDO, Melbourne, Australia

The Prvention Beer Mug: Please Don't Lose Control Over Your Drinking

Advertising Agency: EURORSCG Prague, Czech Republic

One Child Is Holding Something That's Been Banned In America To Protect Them. Guess Which One?

Advertising Agency: Grey, Toronto, Canada

Breast Cancer Awareness Bra

Advertising Agency: Bolero, Fortaleza, Brazil

What Goes Around Comes Around: Stop The Iraq War

Advertising Agency: Big Ant International, New York, USA

UN Women: Auto-Complete Shows Perceptions Of Women

Advertising Agency: Ogilvy & Mather, Dubai, UAE

Don't Buy Exotic Animal Souvenirs

Advertising Agency: LOWE GGK, Warsaw, Poland

Animal Abuse And Shelters: Same Pet, Different Owner

Advertising Agency: TBWA-Santiago Mangada Puno, Philippines

Buckle up. Stay alive

Advertising Agency: Lg2, Quebec, Canada

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40 Of The Most Powerful Social Issue Ads That'll Make You Stop And Think

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Many people complain about advertisements as an obnoxious way for companies to invade our everyday lives and cram their products down our throats, but that's not all that advertisements are good for. The advertisements on this list are excellent examples of effective advertising strategies for social issue campaigns that let their voices be heard.

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Cheetos (not meaningful, but good grammar - should we use it?)

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Cheetos (not meaningful, but good grammar - should we use it?)

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Cheetos Super Bowl Commercial 2020 MC Hammer Can't Touch This

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Understanding - A 35mm Film by Director Terry Rayment

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Colgate AD - LGBT Support - SmileWithPride

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Nature is Speaking series (Conservation International)

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Nature is Speaking series (Conservation International)

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People need nature - for climate. Conservation International's award-winning "Nature Is Speaking" films highlight the value of nature in the fight against climate change.

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Nature Is Speaking – Reese Witherspoon is Home | Conservation International (CI)

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Erste Christmas Ad 2018: What would Christmas be without love?

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UNICEF | for every child - YouTube

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One teacher can change your perspective. Many teachers can change your life. Discover the impact of Teck's teachers on the different stages of his life - where curiosity was encouraged, perceived norms were challenged, and individuality, embraced. If you think you can be that difference, join us.

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Mog’s Christmas Calamity | Sainsbury’s Ad | Christmas 2015

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Rang-Tan - Greenpeace - #DropDirtyPalmOil

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Not a commercial, but a lovely video that could well be used.

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FROM OUR FAMILY TO YOURS | Disney Christmas Advert 2020 | Official DisneyChannelUK

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Pantene 'Labels Against Women' Digital Ad

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Classic John Lewis Christmas Advert 2013 The Bear and the Hare

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Classic John Lewis Christmas Advert 2013 The Bear and the Hare

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Classic John Lewis Christmas Advert 2013   The Bear and the Hare

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A Class That Turned Around Kids' Assumptions of Gender Roles!

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A Class That Turned Around Kids' Assumptions of Gender Roles!

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A Class That Turned Around Kids' Assumptions of Gender Roles!

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Best advertisement that gives the message of humanity.

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English for beginners | Czego szukasz w Święta?

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Molly, The Kid Who Never Stops Inventing

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Molly, The Kid Who Never Stops Inventing

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Meet Molly, the Kid Who Never Stops Inventing   GE Commercial

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Body Positivity

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Real Beauty is Universal

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Dove #RealBeauty Is Universal | Celebrate all types of beauty

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Love has no labels

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All that we Share

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Their Gravy Ad stirred up a lot of reaction

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Gravy Song | Sainsbury's | Christmas 2020 | Part 1 of 3

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Make Someone's Holiday

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Try NOT to cry! (Saddest commercial ever!)

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Every Mouth is Meaningful

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ทุกคำมีความหมาย | Every Mouthful is Meaningful

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Unsung Hero

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"Unsung Hero" [ภาพยนตร์โฆษณา ปี พ.ศ.2557 ] [Official TVC 2014: Thai Life Insurance]

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What are Girls Made of? (There are many different ads in this series)

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Russian girls have always been under societal pressure. They are often told what characteristics they should be made of. 
The girls are expected to like and be like certain things. 
Unfortunately, this is often supported in culture. 

Many years ago, a children’s song called “What are boys and girls made of” was released in USSR. It has since become a cultural milestone, a composition that every Russian boy and girl learn when they are young. In the lyrics of that song boys are made of things like “fireworks and energy batteries”, while girls are made of “rings, flowers and marmalade”. Up until this day, this song is used as an educational piece and is included in many Russian kindergarten and school programs.

In 2017 we decided to break stereotypes about what being a girl means by changing that song. Because Russian girls are made of more than just “flowers and marmalade”. 
They are made of bravery, self-dedication and dignity. They are made of freedom, confidence and independence. They are made of skill, accomplishments and achievements.
With every training, every morning run, every game, every single loss and victory, Russian girls build themselves.
Because they know -  they are made of what they do.

CREDITS

WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director
Mark Bernath, Eric Quennoy
Creative Director
Al Merry, Craig T Williams
Art Director
Vasco Vicente
Copywriter
Evgeny Primachenko
Head of Broadcast Production
Joe Togneri 
Broadcast Producer
Karen Whitehouse (freelance), Soey Lim 
Head of Planning 
Martin Weigel
Planning Director
Stephane Missier
Junior Planner
Anna Leonte 
Director of Communication and Digital Strategy 
Greg White
Communications Planner 
Jocelyn Reist
Group Account Director
Kathryn Addo
Account Director
Amber Martin 
Account Manager
Molly Rugg
Head of Design  
Joe Burrin 
Studio Director 
Lizzie Murray 
Art Producer
Stacey Prudden 
Studio Artist 
Noa Redero
Designer		
Steele Bonus, Anna Kiosse (freelance), José Bernabé (freelance)
Head of Art Production
Maud Klarenbeek
Project Manager
Loes Poot
Business Affairs
Kacey Kelley 

FILM PRODUCTION
PRODUCTION COMPANY	
RIFF RAFF 
Director
David Wilson 
Director of Photography
Benoit Soler 
Producer
Cathy Hood
Executive Producer
Matthew Fone


EDITING COMPANY
MPC
Editor	
Govert Janse

AUDIO POST	
WAVE STUDIOS
Sound Designer/Mixer
Alex Nicholls-Lee
Producer
Mirjam Gevers, Estelle Papougnot

MUSIC

Original Artist / Song Title	
Composition: “Iz Chego Zhe Sdelany Nashi Mal’chishki” (‘What Our Boys Are Made of’)
Authors:  Yakov Khaletsky, Yuriy Chichkov
Music Company	
Massive Music - Adaptation
Music Producer
Auke Riemersma
Re-record composer
J.A.W. Brouwer & Koen Van Baal

POST PRODUCTION	
MPC
Flame
Richard Weissman, Lise Prud-Homme
Colorist 
Jean Clement Soret
Producer
Kayleigh Dugdale, Edwin Elkington

PRINT PRODUCTION 
Photographer/Retouching 	
Pedro Aguilar

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Like a Girl

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Always strives to make sure that girls everywhere keep their confidence throughout puberty by showing them that doing it #LikeAGirl is an awesome thing.

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We Believe: the Best Me Can Be

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We Believe: The Best Men Can Be | Gillette

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We Accept