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Photo blogs, video blogs (or vlogs), and microblogs (like Twitter).

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Photo blogs, video blogs (or vlogs), and microblogs (like Twitter).

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Blog-ish tendencies
• Personal
• Regular Posting
• Unconstrained by Length (but there are attention constraints) • Hyperlink to other resources
• Community Involvement (often unavoidable)
• Less Institutional; Less Editorial Oversight

Good content or something that‟s entertaining are usually  solutions to grab people’s attention.

Where to look for ideas
ideas are everywhere.

Types of blog posts
1. List post
2. Personal anecdote/opinion/essay
3. A Dialogue/Q&A
4. Summary post
5. Link post
6. Review post
7. Advice post
8. Video/photo post

Make a Plan
Do some research.
Come up with questions.
Create an outline, and break things down into manageable pieces.
Don‟t tackle too much in one post. You can do a better job making it a series of posts.

Beginnings(Most blog posts have at least an intro paragraph or blurb.)
(informative, enticing)
Establish the reason for writing & what the post is about and what will be covered.

Middles
Decide what points to cover.
Give it a logical progression.
Structure your post with headings. (use WordPress )
Your plan could change.

Ends
Conclusion paragraphs are where you summarize your post – it sharpens the point.
It also allows you to relate this post to other things in the world.
It can raise other questions. Don’t make your blog the be-all-end-all. End a
blog with questions.
You can give a preview to your next related posts.

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Planning Your Blog

Identifying goals for your blog

Creating an editorial calendar

Setting up an editorial review board

Creating & Publishing Your Blog

Writing blog posts

Adding images to your blog

Optimizing Your Blog's Impact

Using categories and tags for search engine optimization (SEO)

Best practices for linking to your blog on social media

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Do’s & Don’ts
Tagging
Link-Sharing
Content Sharing
Event Sharing
Interacting with fans
Crossposting Video
Retail Posts
Videos
Websites
Event Pages

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Housekeeping
• Add a smart link to your release in your About section for easy access
• Pin post with album release information to top of profile
• Use a profile picture with people in it – fans are more likely to pay attention to faces than logos
• Include new/recent release info in a cover photo/video – it’s prime real estate!
• Add a concert app (Bandsintown or Songkick) to make sure fans can always find tour dates without digging through old posts.

Content Ideas
posting to Facebook can be as easy as:
• Photos of gear backstage at a show
• A cross-posted Instagram video from the van/bus
• A funny GIF
• A link to a favorite song or video with a little background on why it’s important/influential
The use of 360 & Canva

Attention Grabbing
• Grab the attention of users coming to your Facebook profile quickly and keep their attention on the page with the new video option for profile and cover photos.
• The video auto-plays without sound, so be sure the video gets the point across without sound.
• While posts don’t need to have a sales-y tone, fans should be able to find products easily
• Facebook pages have the ability to add a shop tab where you can add physcial products for your customers to browse
• After you have set up a shop tab, you will be able to tag products in posts by clicking this icon

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Understanding The Feed

What’s IN
• Facebook Live
• Native Video Content
• Using Link-Shares
• Facebook Reactions
• Posting News
• Tagging Other Relevant Pages
• Creating Event Pages
• Gif Sharing

What does the Facebook news feed favor?
• Posts receiving a lot of engagement
• Posts most relevant to each individual user
• Trending conversations
• Facebook Live
• Share-ability
• Informative posts
• Entertainment posts
• Videos posted natively

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Facebook is the most popular, used by around 90% of every size business.
LinkedIn is the second most popular platform, used by a majority of large businesses (82%), 41% of medium size businesses and 35% of small businesses.
Twitter increases in popularity with business size, from 24% of small businesses to 36% of medium size businesses and 55% of large businesses.
Instagram is more prevalent in medium (39%) than small (19%) or large (20%) businesses.

Know More about Social Media:

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The Yellow Social Media report is an annual survey of 800 consumers, 1,000 SMBs and 100 large businesses on how they use social networking sites such as Facebook, LinkedIn and Twitter.

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The Yellow Social Media report is an annual survey of 800 consumers, 1,000 SMBs and 100 large businesses on how they use social networking sites such as Facebook, LinkedIn and Twitter.

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1. DO be compelling.

2. DO NOT use weasel words.

3. DO NOT use passive voice.

4. DO cut out unnecessary words.

5. DO write and rewrite and write and rewrite and write and rewrite…