# data[].attributes.body
Words: Explore, Discover, Communicate
Big Idea: Music for everyone

Sub-Themes:
1. Enjoy more music
There are many different type of music genres, listeners will find out about their personality and by listening to their favourite music can truly be them when they listen to their favourite songs.

2. Keep your motivation
Listening to music able to motivate you to achieve better and higher level of yourself by having more self-confident.

# data[].attributes.body
WORDS: Unity, You, Different

BIG IDEA: Unifying You

SUB-THEMES:

1.    A Different Point of You
Idea is the Spotify listener will receive a specially curated playlist from a different user that has the same taste in music but different songs that the listener has never heard of.

2.    Unifying You Through Music
The idea here is that Spotify listeners will exchange playlist to discover new music on the streaming platform. Listeners will not know each other but will communicate through their love for music through Spotify.

# data[].attributes.body
WORDS: no boundaries, music, beat
BIG IDEA: Knows no boundaries
When it comes to music, there are no boundaries as to what is right and wrong. Same goes to Spotify. Spotify allows you to listen to music whenever, wherever, and now, with whoever. There are no boundaries on how you can listen to music and that is the true joy of listening to music.

SUB-THEMES:
1. Music in the palm of your hands
With millions of songs on Spotify in your devices, you have the entire music library in the palm of your hands.

2. Beat the heat!
Discover multiple new or unknown music before they become "hot" or the "heat".

# data[].attributes.body
Words: Better, Easily, Find

Big idea: Spotify knows me better than I do

Their own music recommendations for Spotify users are great.

Sub-themes:
1. Spotify finds the music I want more easily than I do.
Among the numerous songs offered by Spotify, it easily recommends songs for users.

2. Spotify finds your taste that you didn't know.
Users find the songs they want without having to listen to them one by one.

# data[].attributes.body
Words: Discover, Connect, Enjoy

Big Idea: Connect us with music.

Sub-Themes:
1. Discover music you might have missed.

If it wasn't for Spotify Music Discovery, you might be missing out on the music you love.

2. Enjoy other than music.

Spotify have a lot of podcast content, live audio feature and video podcasts.

# data[].attributes.body
Big Idea Statement: All for RM1, One for All
Words: All, Small, Ball
Sub Themes:

1. Customize your subscription and pay a small price with Spotify Premium!

2. Have a Ball with Spotify! Where the fun never ends!

# data[].attributes.body
Words: PARTNER; COMPANION; BUDDY

Big idea: Spot your BFF

Sub-Themes:
1) Need a partner? SPOTIFY is here for you.
The idea is that we need someone to accompany us sometimes. Hence, Spotify can act as a companion.

2) Trust in your music companion. SPOTIFY, your number 1 music platform.
The idea is that SPOTIFY is a famous music platform on the internet.

# data[].attributes.body
WORDS: MOOD; GROOVE; CHOICE

BIG IDEA: Music for every MOOD.

Spotify has a variety of tracks by various artists, that caters to any preferred mood and vibe by the audience.

SUB-THEMES:

1. It’s a new day, new GROOVE!

Idea is that with Spotify, one can listen to a variety of genres every day.

2. A blast of CHOICES.

Idea is the listener can pick and choose they preferred songs and playlists.

# data[].attributes.body
Product: Spotify
Words: Explore, Groove, More.

Big Idea: More than Music

Sub-themes:
1.  Explore each Spot.
This means that Spotify has more to offer than just music.

2. Groove with the music.
You can dance to the music on Spotify.

# data[].attributes.body
WORDS: Anything, Accessible, Easily

BIG IDEA: Anything, easily accessible anywhere.

SUB-THEMES:
1. Anything made accessible.
The idea is that listeners can access any of their favourite creators by using Spotify.

2. Easily find your favourite music.
The main idea is that users are able to easily locate the type of content that they prefer easily due to Spotify's user friendly navigation.

# data[].attributes.body
WORDS:
Forever, strong,

Big idea:
Gold together, Gold forever.

Sub-Themes:
1. Go gold with Spotify!
Going with premium means that you will have free and unlimited access to Spotify without worrying about Wi-Fi or Ads.

2. Live in the Golden age!
Don't be the one missing out in the group, subscribe now and live in the golden era.

# data[].attributes.body
Name:Sahar Matin

Words: Spot, Hot, Hype

Big idea: I can spot your moods

Sub themes:
1. 7 days of moody Mondays?
Cheer up, spotify has music to turn your Monday into a Saturday night!

2. Personify, The main idea of Spotify is the playlist will speak the listeners mind and personality.

# data[].attributes.body
Words : Spot, Hot,

Big Idea : Level up with Spotify Premium

Sub-Themes

Spot what's hot with Spotify.

Spotify your life !

Premium music for premium taste
The idea is that with Spotify premium you can get premium music to match with your premium taste of music

# data[].attributes.body
NAME: JOSH NG
WORDS: SPOT; SPOTTY; HOT SPOT
BIG IDEA: I'm in a Hot Spot
(Idea is with Spotify, it's always a party wherever you are!)
SUB-THEMES:
1. Right on Spot!
Idea is the listener chose the right service! Listener has access to vast library of music that could transform a mundane day into a party at the moment he hits the Spotify button.
2. It's Spotty Time
Idea is the listener is ready for a spotty-terrific time wherever he is (gym/ office/ library).