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The form of digital media I have chosen is Instagram also known as "IG" or "Insta". I chose it due to the relevancy in the current age for the younger generations of western society, with over 1 billion monthly active users (Barnhart 2021).

Instagram made its debut on 6th of October 2010, which was 4 months after the iPhone 4 had launched. One of Instagram's key features was utilising the innovative forward facing camera of the new iPhone 4 to make posts of selfies, photos and short videos for users to upload and share. It also introduced a follow and rating systems similar to other forms of media like Youtube, Pinterest and Tumblr. It had little competition due to it being an app that was easy to use, it became the most popular photo and video sharing app with over 1 million users within the first month of its launch.

2 years after Instagrams launched, the largest social media platform at the time, "Facebook" who had viewed Instagram as a threat, bought for $1 billion in 2012 (Rodriguez 2019).

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The positives of Instagram is due to mass communication thanks to its large amount of users. Like other social media platforms it is an easy way to connect with other people at a distance and creating content for large audiences.

Content creators have the freedom to base their page on whatever they want (also known as "feed"), whether it be about their personal life, blogging, journalism, fashion, design, fitness, health, news, politics, cats, dogs and many more.

With this much freedom it gives more power to the people to organise certain groups, raising awareness to certain topics and issues and starting or growing a movement. Examples include: "Black Lives Matter" or "BLM", "LGBTQ+", "Women's rights", "#MeToo" and many more forms of activism. A recent case that expanded the BLM movement featured many users to participate in "#BlackOutTuesday" in hopes to raise awareness for African-American discrimination, Systemic Racism, Police Brutality and the All Cops Are Bastardised phrase.

The freedom to post about any topic anybody wants without censorship allows audiences to view all sides of the view on politics, economy and other debatable topics.

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A dog photo posted on @advice

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Like many things in life, there exists bad in good, Instagram may provide connection between people however, ironically it is the reason many young people feel so disconnected.

With so many icons, "influencers" and celebrities on the platform showcasing their "luxurious" lifestyle, many younger audiences approach the contents as if it dictates how they should be living as well. This produces a false sense of reality and expectations leading to social anxiety (Jiang and Ngien 2020). Along with social anxiety, depression and even suicidal thoughts can be a result of Fear Of Missing Out and Cyberbullying.

Cyberbullying is one of the biggest problems with Instagram and other social media platforms, however Instagram alone has the highest reported case of cyberbullying amongst teens, with 59% of US teens having personally experienced a form of cyberbullying. A study by Pew Research Center had found out that 90% of teens "believe online harassment a problem that affects people their age... majority of young people think teachers, social media companies and politicians are failing at tackling this issue" (Anderson 2018).

Another key issue is that out of the 59% that were cyberbullied, 1/4 of them had been sent non-consensual explicit photos and 7% have had their own explicit photos sent to others without their permission.

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Barnhart, B. (2021, February 25). The most important Instagram statistic you need to know for 2021. Sprout Social. https://sproutsocial.com/insights/instagram-stats/

Rodriguez, S. (2019, September 24). As calls grow to split up Facebook, employees who were there for the Instagram acquisition explain why the deal happened. CNBC. https://www.cnbc.com/2019/09/24/facebook-bought-instagram-because-it-was-scared-of-twitter-and-google.html

Byrd, R. and Denney, P. (2018). “Using Their Own Voice”: Learning to tell stories with Instagram. Teaching Journalism & Mass Communication, 8(2), 1-7. https://aejmc.us/spig/wp-content/uploads/sites/9/2018/12/TJMC-8.2-ByrdDenney.pdf

Jiang, S. and Ngien A. (2020). “The Effects of Instagram Use, Social Comparison, and Self-Esteem on Social Anxiety: A Survey Study in Singapore’. Sage Journals, 1-3.
https://doi.org/10.1177/2056305120912488

Anderson, M. (2018). “A Majority of Teens Have Experienced Some Form of Cyberbulling”. Pew Research Center. https://www.pewresearch.org/internet/2018/09/27/a-majority-of-teens-have-experienced-some-form-of-cyberbullying/

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@nextshark for asian related news.

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Post on #BLM and #BlackLivesMatter by a deleted account.

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Instagram had only been growing since its debut in 2010, with 1.4 billion monthly users as of 2021, it's hard to determine the future of Instagram. It can either continually grow or discontinue like Google+, Vine and Musically.

However, both results are dependant on Instagrams' decisions, if for example they prioritise businesses and making money like YouTube, there will be a growing distrust on the platform by the main content creators, but unlike YouTube which has little competition, Instagram has many competition like Snapchat, Twitter and TikTok, where all of them could easily surpass Instagram and the creators switch to the other platforms.

In contrast if Instagram provides better support for the users to oppose cyberbullying and to those who are suffering from mental health issues caused by Social Media, it will definitely keep growing and remain the top.

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Statistic on cyberbullying towards teens.

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The overall quality of this Padlet is at least average, this Padlet is considered informative, easy to understand and visually pleasing. The greatest strength were the visuals, however my greatest weakness was my performance, presentation of the padlet was not well done, many suggested that I prepare before presenting proving that I had not done well enough. I also needed to learn to relax my nerves as they took over my entire presentation resulting in loss of time, this effected the presentation greatly as I wasn't able to extensively cover every post and the audience was left to read of my padlet rather than hear a summary of each.