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Love the focus on young people!
For making it specific, I think it is important to make changemaking approachable, but also not water changemaking down. I love the idea of having people find other changemakers they know as a first step!

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positive: showing people they are changemakers too
negative: more focus on what defines a changemaker

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love the focus on the Why rather than the How when discussing partnerships

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Agree with 'breaking down what changemaking' is- although I think the term is becoming more known

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YES!! love the idea of giving the young people the power!

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Should we have a clear definition of a changemaker between the three orgs?

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Love the focus on being a changemaker.
I think we could shine a bigger light on Rekindle as changemakers, and as a tangible demonstration of the good that Inkey and Ashoka are bringing to young people.

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I like the idea of "asking question." What if we did a play on the #askInkeyTeam where people could also ask the Inkey team what a changemaker is? what it looks like? how can I get started? That way young people can engage directly with the brand and get more of the questions answered that our immediate messaging might but 100% get addressed in the 1st TikTok. Or maybe the "Inkey School" has a section about changemaking?

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I love this idea - it would be great to explore the idea of equipping the audience with the tools to make effective change

The Black Lives Matter campaign did this really effectively - tangible tools and resources that can make effective change

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is there one definition of a change maker? OR is change making what the individual makes it?

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really excited about those word- courage and confidence

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really excited about those word- courage and confidence

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love the design principles of simplicity, transparency

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love making it personal to Hyram - makes it more connected

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how can we link all four 'identities' into one campaign and in a 60 sec video? Whilst staying on brand with the influencers tiktok page

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love that he talks about his own changemaking experience 

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love that he talks about his own changemaking experience 

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can hyram interview young changemakers from Rekindle?

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how are we clear that there is no profit made from this kit and activity

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What if Hyram recorded a story for the Inkey School about his story and how he is a changemaker? That was there is a longer video for him to share his story and positioning him as a co-leader and it doesn't look like a PR moment

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positioning him as a co-leader is more powerful!

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Transparency in product, donation to avoid publicity stunt feel.

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Transparency in product, donation to avoid publicity stunt feel.

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what makes Hyram a change maker? why does he want to get involved with this collaboration?

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share resources and tools to inspire changemaking

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Room to work with him on execution. TikTok is not the only challenge - could look at youtube, venues with more than 60 secs

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Room to work with him on execution. TikTok is not the only challenge - could look at youtube, venues with more than 60 secs

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including change makers from across the world? REKINDLE school opportunity to ask / receive questions

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there is something about the fact that Hyram himself is a YP who took on a category dominated by 'anti ageing' and made it accessible to everyone of all backgrounds and ages- a similar concept to YP taking the lead in their own education and educating adults

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there is something about the fact that Hyram himself is a YP who took on a category dominated by 'anti ageing' and made it accessible to everyone of all backgrounds and ages- a similar concept to YP taking the lead in their own education and educating adults

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Like the idea of Hyram nominating people - we will have to make sure he understands what a changemaker is, how might we work with him to make that authentic? Maybe he can pick with Rekindle, Ashoka, Inkey?

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Like the idea of Hyram nominating people - we will have to make sure he understands what a changemaker is, how might we work with him to make that authentic? Maybe he can pick with Rekindle, Ashoka, Inkey?

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to nominate other changemakers in your community, it means that we really need to get the criteria of a changemaker out there. Vital so that we dont have people calling themselves changemakers in a shallow way. eg. someone would say trump is a changemaker.

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Nominate and celebrate 5 changemakers - that is a brilliant idea!

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will his 'inner circle' / friends etc have the change maker kit to further promote? reach new audiences?

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love the idea of having a nominate and ripple effect

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Could Hyram nominat the Rekindle changemakers and share the platform

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Could Hyram nominat the Rekindle changemakers and share the platform

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Encouraging other young people to take action - what may that look like?

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love the ripple effect- one changemaker inspires another 

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love the ripple effect- one changemaker inspires another 

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could donate a kit to changemakers at rekindle - tell their change making story

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What does engaging TikTok mean? Would love to learn more about CSR element.

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What does engaging TikTok mean? Would love to learn more about CSR element.

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Love that we are looking at what TikTok as a platform can offer us

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Love a platform to share stories of changemakers 

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Love a platform to share stories of changemakers 

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again, really important to think about criteria.

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What is a criteria for the $1 donation? If people just post a video, is that good enough?

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could get hyram to nominate rekindle changemakers to share their story? 

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could get hyram to nominate rekindle changemakers to share their story? 

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a hashtag = increase exposure as there is no limit to the 'reach limit' as regardless of how many followers you can you can reach a wide audience

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Love this idea

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Is there one definition for a change maker?

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love this idea on offering tools and resources to become changemaking

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love this idea on offering tools and resources to become changemaking

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what is needed to launch this activity verses how we build this ongoing - can we think how we simplify by steps to ensure success

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Love this idea

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do we add the resources on a card in the change maker kit itself?

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do we add the resources on a card in the change maker kit itself?

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need to be careful not to focus too much on hyram - remember big picture of inkey, ashoka & rekindle changemaking partnership