# data[].attributes.body
“With iPod, Apple has invented a whole new category of digital music player that lets you put your entire music collection in your pocket and listen to it wherever you go. With iPod, listening to music will never be the same again.” - Steve Jobs

The iPod completely revolutionised how we now listen and love music. Apple were already an established name before this technology, being one of the biggest record companies in the world. But it would be the iPod which solidifiied their place in modern history. Apple being one of the biggest conglomerates in the world with the iPod leading to the iPhone and iPad - technology that we use everyday and would struggle without.

# data[].attributes.body
I feel like most households had a Wii in the 00s, it was essential on Christmas Day. It brought families together - I never thought i'd see my Grandma snowboarding at 75. It was a groundbreaking in immersive gaming.

It helped people to get fit without even leaving the house with the Wii Fit and you could even catch up on your favourite series and films with apps such as Netflix, Youtube and BBC iPlayer being available. This was before Smart TVs and Firesticks.

# data[].attributes.body
When Doctor Who returned in 2005 it completely changed my life. It became who I was - which sounds pretty sad I suppose. I filled my room with Doctor Who wallpaper, toys, curtains, magazines, books and DVDs (I was everything the merchandise team preyed on.)

The popularity of the show took Science Fiction into the 21st Century influencing other shows like Torchwood, Merlin, Stranger Things and even Rick and Morty.

This, along with the popularity of Buffy the Vampire Slayer, shaped everything we know and love about the genre in the last decade and is still very popular with fans because of its ability to change the dynamic of the show every 5 years or so - like the Doctor himself.

# data[].attributes.headline
My First Album - Mcfly The Greatest Hits - 2007

# data[].attributes.subject
My First Album - Mcfly The Greatest Hits - 2007

# data[].attributes.body
As a little kid I was obsessed with the boyband Mcfly, I don't know if this was something to be proud of. The cringy and cheesy look of the band was so popular at the time, i'm not sure they'd be as popualr today.

I had a look at the artists my little cousins are into and the Rap/Grime genre seems to dominate even amongst young children - rappers like Stormzy and Dave have a big influence over young people.

# data[].attributes.body
In 2007, Amazon brought out the first generation of the KIndle which revolutionised reading books. The device coiuld hold up to 200 non-illustrated books and included a headphone jack and speaker to listen to audio books.

Whilst becoming a very popular device, the hardback and paper book are still very popular among readers.

# data[].attributes.body
I remember going to the cinema with my Dad to watch this film, I never had much interest in superheroes - I think I saw the first Spider-Man before this. I remember being amazed at how cool this film was.

This film was the ground work in what would become the highest grossing film franchise ever, spanning 23 interconnected films, many TV shows and tie-in comic, this was unprecedented in terms of the media and films.

The Marvel Cinematic Universe revolutionised cinema. Other Movie Studios started to copy the formula and had characters hop from franchise to franchise, most not as successfully. 12 Years and an acquisition from Disney worth $4 Billion later, Marvel's gamble has paid off massively and made household names of previously unknown superheroes and changed the landscape of Blockbuster Cinema.

# data[].attributes.body
Whilst the first 3D printer was invented in 1983, the popularity of 3D printing and the effect it has had on society has come about in the last decade. A fascinating - yet expensive - tool are still very rarely seen in every day life but are has changed the world in so many ways.

It has revolutionised education, helped advances in medicine, decrease shipping pollution and even facilitating construction - which is quite worrying if we come to rely on technology to build our homes potentially putting many tradesmen out of jobs or purpose in the future.

# data[].attributes.attachment_link.readable_text
Scientists have developed a method to 3D-print greener buildings using local soil that they say has the potential to revolutionise the construction industry.

The technology is designed to be a sustainable alternative to concrete, which accounts for approximately 7% of carbon dioxide emissions, according to the International Energy Agency.

Sarbajit Banerjee, a professor of chemistry and materials science and engineering at Texas A&M University, said 3D printing enabled a versatility that allowed them to print entire architectural facades, although getting such structures to meet existing building regulations remained a significant challenge.

Concrete remains the primary material used in many construction projects but it cannot be recycled and requires a lot of energy to mix and transport. The research team's aim is to print structures using the type of soil that can be found in any garden.

"While the widespread use of concrete has democratised access to housing and enabled the growth of cities, this has come at a considerable environmental cost," said Banerjee.

"The move to 3D-print concrete threatens to exacerbate this problem. However, we envision a new paradigm of construction that uses naturally sourced materials. Using such materials will further pave the way for building designs that are specifically adapted to the needs of local climates, instead of cookie-cutter houses.

"We see this as a means of providing dignified habitats to some of the neediest populations across the world."

What's more, the use of local materials would reduce the need to transport concrete long distances, further reducing the environmental impact of the buildings.

The research team's plan to replace concrete with the earth beneath our feet depends on their ability to improve soil's load-bearing capabilities, to which Banerjee said they "are making excellent progress".

Once they have a clearer idea of the limits of the technology, Banerjee and his team plan to investigate how it might allow for building on other planets.

"We see this research not just as a means of replacing concrete but allowing for construction in difficult environments. For instance, we have worked on addressing the problem of building all-weather roads in the subarctic. [The technology] could one day be used beyond Earth, to create settlements on the moon or even Mars."

# data[].attributes.attachment_link.title
Scientists create 3D-printed buildings from soil

# data[].attributes.attachment_link.description
Scientists have developed a method to 3D-print greener buildings using local soil that they say has the potential to revolutionise the construction industry. The technology is designed to be a sustainable alternative to concrete, which accounts for approximately 7% of carbon dioxide emissions, according to the International Energy Agency.

# data[].attributes.body
Initially a DVD Rental by Mail company in the US, Netflix Inc. expanded into streaming media in 2007 in the US and went worldwide (including the UK) in 2010.

The streaming platform changed the world of television and film, how we entertainment ourselves and challenged traditional Film Corporations. They began by aquiring the rights of huge films and tv shows, going onto produce and distribute their own content which has been hugely successful with audiences and critics. Whilst the monthly subscription fee has increased it is still cheaper than DVDs or rental downloads and is still at a competitive price.

The popularity of online streaming grew interest from huge companies, with Amazon, Disney, Sky and HBO all starting their own platform all with relatively varied success.

Netflix is a huge part of my life.

# data[].attributes.body
This landmark series was one of the world's biggest TV productions for years and is still as popular after its conclusion. With a blockbuster film budget for each episode, the show pushed boundaries in terms of special effects, storylines and castings. TV was now fair competition for films and nothing was impossible.

Media Concomerates started investing huge amounts of money in TV shows on streaming platforms and traditional TV Channels. Game of Thrones' movie-feel lay the groundwork for other creative and high-productiob value series such as The Mandalorian and Disney+, Black Mirror on Netflix and Westworld.

# data[].attributes.attachment_link.title
Game of Thrones | Season 8 | Official Trailer (HBO)

# data[].attributes.headline
My first experience with social media - 2012

# data[].attributes.subject
My first experience with social media - 2012

# data[].attributes.body
Just before I started High School, my mum allowed me to create my own Facebook Profile after begging her for a long time. I was so excited, I felt left out as many of my friends already had it from such a young age, which is quite worrying.

I loved the idea of instantly connecting with your friends and seeing what everyone was up to - as I am quite a nosey person. As I got older I created more Social Media accounts like Instagram, Twitter, Snapchat and more recently TikTok.

The information I share has got more year on year, you can see someone's exact location and see what they had for lunch if they decide to share it. People have made millions just because of their social media accounts which is amazing but also quite shocking.

# data[].attributes.headline
Social Media and advertising                           

# data[].attributes.subject
Social Media and advertising                           

# data[].attributes.body
I wasn't really sure where about to put this on my timeline but Social Media has had such a profound effect on advertising.

With consumers spending an average of 24 hours a week on social media its the most consistent place advertisers will find their consumers. Every couple of posts or stories o my feed I am met with a new advert.

Social Media is now used to build brand awareness, engage new customers, introduce new products, maintain current customers and share brand promotions.

It is not just a way to connect with your friends, it is a multi-billion pound media industry in itself.

# data[].attributes.attachment_link.readable_text
Editor's note: The following content has been updated for 2018.

Where consumers go, advertisers will soon follow, and the world of social media is no different. Nearly every area of business has been disrupted by social media's rise, but perhaps none has been impacted more than the advertising industry. Over the past several years, what began as a space for people to gather and connect has become an ideal landscape for advertisers. With social media, advertisers can reach a bigger audience than ever before.

When social media advertising first arrived on the scene, marketers used it to simply connect with their audiences. However, today's marketers have had to change many traditional ad approaches to keep up with consumer behavior and technological trends. Social media is here to stay, and advertisers must adapt in order to engage customers.

So, what are the key factors influencing the shift toward social media advertising? MDG Advertising's newly updated infographic, How Social Media Has Changed the Ad Game, will help you answer that question. We've refreshed the stats and approaches to include those that truly matter in 2018. Here's what we discovered:
View Infographic
How Consumers Spend Their Time Online
Currently, Americans spend an average of 23.6 hours online every week, and most of that time is spent on social media accounts. The reality today is that social media is dominated by consumers. Brands and marketers are welcome in this space, but only if they can remove the hard sales pitch. A friendly, conversational brand voice tends to resonate with social media users. And most consumers want brands to be accessible-especially when they have a customer service problem.

The growing popularity of social platforms is why most brands are increasing ad spend toward social. Just over one-third of consumers spend their online time using social media sites. However, other platforms still see a steady flow of visitors, including music and video streaming sites and online news outlets.

What Social Platforms Do Consumers Use?
When it comes to the social platforms consumers use, YouTube is tops: 73 percent of adults spend their screen time on the video-sharing site. Social networking giant Facebook ranks second, with 68 percent of consumers spending time on the platform. Other sites included in survey data include Instagram (35 percent), Pinterest (29 percent), Snapchat (27 percent), and LinkedIn (25 percent). Last place belongs to Twitter, with 24 percent of consumers spending time on the site.

Changing Ad Spend Priorities
The impact of social media on advertising is part of a larger shift: consumers are moving away from traditional channels and toward digital channels. When you compare the total U.S. ad spend in 2014 to 2018, the shift is clear. This year, brands are devoting 33 percent of ad spend to digital platforms-up from 25 percent in 2014. However, television's ad spend is decreasing slightly this year.

Advertisers are also decreasing ad spend when it comes to print media. Ad spending for magazines is down to 11 percent, and only 6 percent of spend is being allocated to newspapers. Radio and out-of-home spending, however, remain steady at 4 percent and 2 percent, respectively.

Increasing Social Spend
With marketing dollars being shifted toward digital, and social media becoming ubiquitous, advertisers are increasingly moving spend to social platforms. Over the next five years, CMOs expect to raise their social media spend by a significant 71 percent.

These changes are already taking place as marketers make adjustments to their budgets. Currently, social media spend accounts for 12 percent of marketing budgets, on average. Over the next five years, CMOs expect social to account for nearly a quarter of marketing budgets.

Brands of all types are expected to increase social spend over the next five years. Brands marketing B2C products are expected to boost spending by 61 percent, while those promoting B2C services are projected to increase spending by 82 percent. B2B brands also will see significant increases in social spend-89 percent for products, and 58 percent for services.

Evolving Goals
Marketers first used social media to connect with audiences, building relationships by interacting with customers. However, today's social media channels serve multiple purposes. Brands now look to social media to fulfill a variety of objectives, including:

Brand building and awareness: One of the most effective ways to use social media is to boost brand awareness. Plus, social media gives marketers the opportunity to target certain demographics and niche markets.

Engaging new customers: Brands often look to social media when reaching out to new customers, whether it's through sharing popular hashtags or implementing targeted ads.

Introducing audiences to new products and services: Social media is an excellent tool for spreading the word about a new product or service.

Maintaining interest among current customers: Well-crafted social media content allows you to keep your audience interested while potentially creating brand ambassadors.

Sharing brand promotions and coupons: Social media provides brands with a cost-effective, simple way to share information about upcoming deals and specials.

Evolving Challenges
While social media provides many benefits, it also presents new challenges for marketers. Some of the obstacles social media marketers face include:

Measuring ROI: Quantifying the success of social media initiatives remains a struggle for many marketers. While social shares and impressions can mean success, it's hard to tell how they influence revenue.

Developing content, ads, and a comprehensive strategy: Consistently creating relevant content can be difficult for marketing teams, who often face limited resources and time.

Tying social to business goals: Many brands are unable to develop a clear picture of how social media impacts business objectives.

Tracking results easily: While there are many social media tracking tools available, not all of them produce reliable results. Plus, many teams lack the expertise needed to make sense of the data.

Understanding performance across social media channels: How does each channel contribute to an overall promotional strategy? This question remains unanswered for many brands.

As social media continues to evolve, successful brands will adapt their strategies to accommodate an ever-changing audience. Keeping track of the latest technological and consumer trends will ensure that your brand maintains awareness and improves ROI in 2018 and beyond.
MDG Advertising, a full-service advertising agency with offices in Boca Raton and New York, NY, is one of Florida's top branding firms. MDG's capabilities include print advertising, direct mail marketing, branding, logo design, creative, media buying and planning, radio and TV advertising, outdoor, newspaper, digital marketing, website design and development, online video advertising, infographic development, email marketing, video marketing, mobile marketing, content marketing, social media marketing, paid search marketing, and SEO. To learn about the latest trends in advertising and branding, contact MDG Advertising Embed this infographic on your website by copying & pasting the code below: today at 561-338-7797 or visit mdgadvertising.com.

Smaller Image (475px-width)

<a target="_blank" title="How Social Media Has Changed The Ad Game [Infographic]" href="https://www.mdgadvertising.com/marketing-insights/infographics/how-social-media-changed-the-ad-game-infographic/"><img style="border:1px solid #dedede" src="https://www.mdgadvertising.com/wp-content/uploads/2011/12/MDG-51314-How-Social-Media-Changed-Ad-Game-Infographic_MECH-1000-475x2375.jpg" alt="How Social Media Has Changed The Ad Game [Infographic]" border="0" /><br /> Infographic</a> by <a target="_blank" href="https://www.mdgadvertising.com">MDG Advertising</a>

Full Size Image (full-width)

<a target="_blank" title="How Social Media Has Changed The Ad Game [Infographic]" href="https://www.mdgadvertising.com/marketing-insights/infographics/how-social-media-changed-the-ad-game-infographic/"><img style="border:1px solid #dedede" src="https://www.mdgadvertising.com/wp-content/uploads/2011/12/MDG-51314-How-Social-Media-Changed-Ad-Game-Infographic_MECH-1000.jpg" alt="How Social Media Has Changed The Ad Game [Infographic]" border="0" /><br /> Infographic</a> by <a target="_blank" href="https://www.mdgadvertising.com">MDG Advertising</a>

Written by Michael Del Gigante

Take a look at some of our favorite blog articles:

View Infographic

Brand building and awareness: One of the most effective ways to use social media is to boost brand awareness. Plus, social media gives marketers the opportunity to target certain demographics and niche markets.

Engaging new customers: Brands often look to social media when reaching out to new customers, whether it's through sharing popular hashtags or implementing targeted ads.

Introducing audiences to new products and services: Social media is an excellent tool for spreading the word about a new product or service.

Maintaining interest among current customers: Well-crafted social media content allows you to keep your audience interested while potentially creating brand ambassadors.

Sharing brand promotions and coupons: Social media provides brands with a cost-effective, simple way to share information about upcoming deals and specials.

Measuring ROI: Quantifying the success of social media initiatives remains a struggle for many marketers. While social shares and impressions can mean success, it's hard to tell how they influence revenue.

Developing content, ads, and a comprehensive strategy: Consistently creating relevant content can be difficult for marketing teams, who often face limited resources and time.

Tying social to business goals: Many brands are unable to develop a clear picture of how social media impacts business objectives.

Tracking results easily: While there are many social media tracking tools available, not all of them produce reliable results. Plus, many teams lack the expertise needed to make sense of the data.

Understanding performance across social media channels: How does each channel contribute to an overall promotional strategy? This question remains unanswered for many brands.

Smaller Image (475px-width)

<a target="_blank" title="How Social Media Has Changed The Ad Game [Infographic]" href="https://www.mdgadvertising.com/marketing-insights/infographics/how-social-media-changed-the-ad-game-infographic/"><img style="border:1px solid #dedede" src="https://www.mdgadvertising.com/wp-content/uploads/2011/12/MDG-51314-How-Social-Media-Changed-Ad-Game-Infographic_MECH-1000-475x2375.jpg" alt="How Social Media Has Changed The Ad Game [Infographic]" border="0" /><br /> Infographic</a> by <a target="_blank" href="https://www.mdgadvertising.com">MDG Advertising</a>

Full Size Image (full-width)

<a target="_blank" title="How Social Media Has Changed The Ad Game [Infographic]" href="https://www.mdgadvertising.com/marketing-insights/infographics/how-social-media-changed-the-ad-game-infographic/"><img style="border:1px solid #dedede" src="https://www.mdgadvertising.com/wp-content/uploads/2011/12/MDG-51314-How-Social-Media-Changed-Ad-Game-Infographic_MECH-1000.jpg" alt="How Social Media Has Changed The Ad Game [Infographic]" border="0" /><br /> Infographic</a> by <a target="_blank" href="https://www.mdgadvertising.com">MDG Advertising</a>

Written by Michael Del Gigante

# data[].attributes.attachment_link.title
How Social Media Has Changed The Ad Game [Infographic]

# data[].attributes.attachment_link.description
Editor's note: The following content has been updated for 2018. Where consumers go, advertisers will soon follow, and the world of social media is no different. Nearly every area of business has been disrupted by social media's rise, but perhaps none has been impacted more than the advertising industry.

# data[].attributes.headline
The first book I properly read - The Hunger Games - 2012

# data[].attributes.subject
The first book I properly read - The Hunger Games - 2012

# data[].attributes.body
Whilst the book came out in 2008, I first read it in 2012 after going to see the film and falling in love with it.

It added so much dimension that te film did not started my passion for reading, i continued finishing the series, then moved onto other teen fiction books like Twilight, Harry Potter and The Maze Runner.

These books enabled me to enjoy and analyse this medium. I chose to study it at A-level where I started to read more classics and harder books such as Tess of the D'Urbervilles and Nineteen Eighty-four.

# data[].attributes.body
In 2013, my school took part in a new educational scheme which involved the purchase of iPads for every single student in KS3 to enhance the learning and education in the classroom.

There was much controversy at the beginning of this scheme with worries from parents that it could cause cyberbullying on social media and teachers worried that it would distract the students in the classroom instead of focusing on the task at hand.

However, the scheme proved to be highly successful with it enhancing students' learning and work ethic, making education more relatable and fun whilst still withholding traditional teaching methods - the leaders of the scheme wanted to make clear that this was not replacing written work.

# data[].attributes.attachment_link.title
iPads at St Wilfrid's - Student Perspective

# data[].attributes.headline
The fall of the high street and the rise of online shopping - Various Years

# data[].attributes.subject
The fall of the high street and the rise of online shopping - Various Years

# data[].attributes.body
Over the last decade fashion, in particular high-street fashion, ironically, has moved predominantly online and consumers have chosen to shop via apps.

Whilst many do prefer to go to the shops and browse at clothes so they know which size is right for them, the popularity of sitting in the comfort of your own home and looking online is rising.

Pretty Little Thing, ASOS and BooHoo.com have been at the forfront of the move online with amazing success. The convenience they offer as well as the personal identity and connection with customers via social media, using so-called 'Influencers' to market their products, are just a few reasons for their success.

Although, well-known high street shops have seen a decrease in sales with Debenhams collapsing and Sir  Phillip Green's Arcadia following as a result of the coronavirus pandermic and inability to compete with the online brands, could we see the end of the british high-street as we know it?

# data[].attributes.body
Apple Pay and Google Pay has completely transformed how we shop in everyday life. Cards are now considered an old-fashioned way of purchasing things, but are still essential when buying more expensive products.
Most smart phones now have the feature built in so it makes it easier for us to shop if we forget our card or cash and most shops now accept this feature.

It is a little bit dangerous that we trust these companies with our personal banking information just because it makes our life a little easier and the Apple Pay offers no limit on what you can spend. if your phone is stolen this could be very dangerous to your finances.

I now even just leave my wallet at home because I think I'm fine with just Apple Pay.

# data[].attributes.headline
Facebook, Cambridge Analytica and the EU Referendum: The Crime that NEVER Shook Britain - 2016

# data[].attributes.subject
Facebook, Cambridge Analytica and the EU Referendum: The Crime that NEVER Shook Britain - 2016

# data[].attributes.body
The influence Facebook and other social media companies had over the 2016 EU Referendum was the biggest british political scandal in years.

The Vote Leave campaign were accused of targeting a small group of Facebook users who fit the profile. They were targetted with ADs which had false claims about immigrants and in particular Turkey, which were unfounded.

This lead to the Cambridge Analytica scandal which had been linked to the outcomes of both the Brexit and 2016 Presidential Election. Whilst many countries tried to hold Facebook to account, very little change happened and makes you think how much power do Facebook, in particular Mark Zuckerburg, have when they can just ignore governments.

Although this did lead to a change in privacy laws and the current GDPR regulations in the UK. But that is only the beginning, Social Media companies need to be regulated like other forms of media as they have so much influence over the world, it can be quite dangerous.

# data[].attributes.attachment_link.title
Facebook's role in Brexit — and the threat to democracy | Carole Cadwalladr

# data[].attributes.headline
My time in the Soap Opera Coronation Street - 2018-2020

# data[].attributes.subject
My time in the Soap Opera Coronation Street - 2018-2020

# data[].attributes.body
Whilst this hasn't changed the course of Media in history, it did dramatically change my life when I gained a role in the ITV Soap Opera Coronation Street.

For two years on and off I was involved in numerous storylines including Simon Barlow being involved in a gang, Amy Barlow's Pregnancy and more recently a storyline surrounding indecent images of a child being spread around teenagers.

It changed how I saw the media, how it is created behind the scenes, how many people are involved in just one production and how important it is in our society to have the creative media industry.

# data[].attributes.headline
When Mickey met Homer - Disney buys 21st Century Fox - 2019

# data[].attributes.subject
When Mickey met Homer - Disney buys 21st Century Fox - 2019

# data[].attributes.body
This is considered the biggest media aquisition with The Walt Disney Company bought the formerly Rupert Murdoch owned 21st Century Fox for an unprecedented $71 Billion in 2019 after a several year bidding war between them and Comcast.

Disney aquired Fox film and TV studios, the FX networks, National Geographic, Sky and a 30% stake in the streaming service Hulu. Whilst Fox News and other news media related products stayed with Murdoch.

This move was met with much critism with the fact that Disney now owned such a large amount of mainstream media and how much control they have over the media and the world.

# data[].attributes.body
With the Coronavirus pandemic dominating 2020, the use of virtual learning and meetings have increased massively.

With people being told to stay at home Schools, Universities and Businesses have had to adapt with the use of apps like Zoom and Microsoft Teams, becoming more popular and prominent in our lives.

Whilst Film and Television productions have shut down around the world, tech giants like Amazon have thrived in the pandemic with increased sales of deliveries. Online streaming services have also seen a massive increase in subscriptions because of the pandemic. Whilst some mediums has struggled, some mediums have peaked.

# data[].attributes.attachment_link.title
How Amazon managed the coronavirus crisis and came out stronger

# data[].attributes.attachment_link.description
Amazon reported record profits during the pandemic, but it didn’t get there without navigating a slew of challenges.

# data[].attributes.headline
The end of cinema as we know it? - Warner Bros and HBO MAX announcement - 2020

# data[].attributes.subject
The end of cinema as we know it? - Warner Bros and HBO MAX announcement - 2020

# data[].attributes.body
Recently Warner Bros announced that all of its 2021 film slate will be released in cinemas and released on the streaming service HBO Max on the same day. This has come as a result of the coronavirus pandemic where film studios shifted most of their films on to various streaming platforms.

This is the biggest announcement and change in modern cinema. Whilst many people, like myself, enjoy the experience of going to cinema, this will have a massive effect on Cinemas around the world which are already strugglng in the modern media world, with many film companies choosing streaming platforms to release their films on as it's most likely to reach a wider audience and sit in the comfort of their own home.

Tenet Director Christopher Nolan (who has worked with Warner Bros on the majority of his films)lead the critisism by big Hollywood names saying that the world's biggest film makers went to bed working for one of the biggest film companies and woke up working for a failing streaming service. Was he right in saying it was a cheap move to pull in subscribers or is this Warner Bros being ahead of the game?

# data[].attributes.attachment_link.title
Director Christopher Nolan blasts Warner Brothers, HBO Max l GMA