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With social factors in mind, Zara creates its products while retaining basic factors such as geographical location, ethnicity and the origin of the country's population. So you can find clothes for a very thin person or a heavyweight.

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Zara makes use of information technology to support its international logistics system and an online shop involving product exchange and returns.

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The novel coronavirus is a long-term disaster for the apparel industry and its supply chain, with significant implications for the entry and exit of garments and a short-term impact that could have a long-term impact on the organization.

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In China, for the fashion paper, the government propose all brands to become ‘a promoter of sustainable development’ and use the various creation of technologies to promote diverse fashions.

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Nowadays, there are many different kinds of brands that appear in the market and everyone wants to use different fiber to attract more consumers or lead the trend. However, resources are getting scarcer and more and more brands prepare to introduce higher technology and find recycled fiber to decrease waste.

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Tech craft- MCQ – Breathe 2020

This collab with Tom Ducarouge focuses on the idea of recreating traditional craft techniques with digital design. It's inspired by how radio waves from mobile phones can affect our sleep, so Tom focused on breathing exercises as a way to ditch the bad habit of falling asleep looking at a screen and echoing optimal breathing techniques in his design. MCQ has developed pieces that utilise a custom-made sustainable knit - made in-house by the mill. This collection focuses on environmental factors with the use of fabric and design, social factors like health concerns and change in lifestyle through a focus on breathing and technological factor through material innovation.

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According to the society, the brand of Doodlage is the zero waste brand because they will donate their excess fabric to charity and help women from countryside to produce necessities that can be reused.

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Actually, in 2014, Akris already cooporated with Forster Rohner to embed the active luminaire [LED] into the fabric. At the same time, they did not destroy other properties for this fabric.

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During the world's coronvirus, more and more people face a variety of problems, such as employment, increased prices all around of our lives. Actually, for this situation, people are more likely to choose clothes or any accessories that can be valued for a long period of time.

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In fact, many fabric already be certified by the professional department, like certified GOTS, BCI and Fair Trade cottons with a fresh handle so brands are often going to use these fabrics to reduce any pollution.

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Design-Wise is driven by a growing expectation and demand for products, experiences and systems that are smarter, simpler and more sustainable, as organisations and individuals explore how to build a more equitable world.Design-Wise champions smart, sustainable and functional fabrics and innovations to create womenswear that works harder, lasts longer in order to adapt changing lifestyles.These are good examples to show how the social influences the fashion trend.

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Design-Wise is driven by a growing expectation and demand for products, experiences and systems that are smarter, simpler and more sustainable, as organisations and individuals explore how to build a more equitable world.Design-Wise champions smart, sustainable and functional fabrics and innovations to create womenswear that works harder, lasts longer in order to adapt changing lifestyles.These are good examples to show how the social influences the fashion trend.

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For soul space in homebody checks,fibres should be natural and ecologically(no waste)sourced, such as GOTS, BCI and organic cottons, and linen, silk, lyocell and hemp summer blends, which shows the effect from the economy and environment.

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For soul space in homebody checks,fibres should be natural and ecologically(no waste)sourced, such as GOTS, BCI and organic cottons, and linen, silk, lyocell and hemp summer blends, which shows the effect from the economy and environment.

# data[].attributes.headline
For soul space in homebody checks,fibres should be natural and ecologically(no waste)sourced, such as GOTS, BCI and organic cottons, and linen, silk, lyocell and hemp summer blends, which shows the effect from the economy and environment.

# data[].attributes.subject
For soul space in homebody checks,fibres should be natural and ecologically(no waste)sourced, such as GOTS, BCI and organic cottons, and linen, silk, lyocell and hemp summer blends, which shows the effect from the economy and environment.

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For full spectrum,simple airy lenos, lawns, poplins and superfine semi-sheers and voiles will work well here. Subtle updates include micro-yarn irregularities, slight crinkle textures, and thick and thin yarn layouts.

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For full spectrum,simple airy lenos, lawns, poplins and superfine semi-sheers and voiles will work well here. Subtle updates include micro-yarn irregularities, slight crinkle textures, and thick and thin yarn layouts.

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Under macro factors, political factors are pervasive throughout society, such as individual heroism in the United States, and permeate all aspects of all trends in society.
Whereas under micro factors, the influence of political factors, such as the death of the Queen of England and the National Day in China, is short-lived

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Environmental issues can lead to changes in macro trends and can create strategic multi-industry trends, not only in the fashion sector, for which the environmental factor does not seem to be apparent on the surface, but he will be specifically reflected in the production chain

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Social issues are one of the sources of inspiration in the field of fashion, in the field of culture, such as the issues of the LGBT community, drug issues, etc. All of them become inspirational time for creation to the field of clothing, music, painting, etc.

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Via Macro trends, social factors influence fashion trends. For example- the cost of living crisis we are experiencing now, forcing consumers to shop at a lower price point. This socio-economic crisis will have lasting impact, making it a macro inform to trend development.

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As the government’s pandemic restrictions are lifted, consumers are now searching for comfort-driven brands in order to pursue the ‘care-free’ lifestyle that is outlined in the Soul-space trend.

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Coperni’s use of Fabrican’s sprayable fabric has demonstrated that technology within the fashion industry is evolving everyday. It has been said that the fabric is a mix or natural and synthetic fibre that is strong enough to repair clothes and even be washed. This is revolutionary within the industry as we aim to minimise the amount of waste we are creating in order to be more sustainable

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Marine serre has created grunge through renewable fabrics, and the 2023 collection focuses on the spiritual realm. After the epidemic of the past few years, people are seeking inner peace, and his iconic symbol, the moon, represents religious beliefs and is a major contributor to fashion trends.

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Marine serre has created grunge through renewable fabrics, and the 2023 collection focuses on the spiritual realm. After the epidemic of the past few years, people are seeking inner peace, and his iconic symbol, the moon, represents religious beliefs and is a major contributor to fashion trends.

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Social issues such as feminism are a catalyst for the development of micro-trends such as sheer to see through tops with no under garments. Many designers now incorporate this micro-trend to normalise female bodies.

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Over the years, brands and consumers have become increasingly interested in sustainable materials and this interest affects fashion's macro trends. For example, H&M Company,the most representative brand of fast fashion, continues to strive for sustainability. It aims to achieve net zero greenhouse gas emissions by 2040, and it is deploying clothing collection boxes in stores around the world to reuse and recycle the collected clothing.

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Extracted from the WSGN Macro-trend SenseScapes, I looked more specifically into "Serene Futurism" as part of the trend. This involves light, sheer garments, sometimes knitted or with cut outs and sometimes asymmetrical. Usually it features a softer colour palette with irregular textures. I believe this trend has been gradually been developed from the rise in popularity of crochet. I think this began in Lockdown with many people looking for hobbies to fill their time, crocheting became popular, especially amongst teenagers, with many posting their creations on Instagram or Tik Tok. From there I feel that its popularity hasn't decreased and this look of a more light and delicate garment originated from the trend of crocheting your own clothes. However, I believe the Environmental factor of PESTLE also played a part (in the origins of the trend at least). Creating your own clothes promotes slow fashion, you're more invested in the garment and therefore are more likely to mend it if it needs repair, rather than throwing it away. You also have more control over what yarn you use (rather than acrylic, you could use wool). Although, it's important to consider that since the trend is now more mainstream, these commercial garments may not promote slow fashion as much.