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Puma and First Mile Recycled Clothing Products

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Puma and First Mile Recycled Clothing Products

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Some of the contents include “ONE CAUSE”, “ONE MOVEMENT”, and showing different cities all together to get together for a good cause, to save the oceans. 924,237 people showed up to run throughout their city to support the abolishment of pollution in our oceans. For people that care about sustainability, this ad will empower them and they will be persuaded to buy adidas.

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NFL Play 60 is a competition and movement that the NFL initiated. The movement is meant to promote youth health and fitness by commiting over $352 Million to classrooms that achieve the highest fitness score.

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Bethany Druse, Deshana Skeete, and Savanah Reeves

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Bethany Druse, Deshana Skeete, and Savanah Reeves

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This campaign uses recycled ocean plastics to create athletic shoes. A runner might feel proud wearing eco-friendly shoes, knowing their purchase contributes to environmental conservation

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By: Josh Flaminio and Jack Carden

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Sustainable Marketing In Class Activity #15 

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NFL Play 60 is an innovative way to connect the youth to football by improving their physical activity and health. The movement provides children and athletes a gateway to a more healthy and active lifestyle.

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Lacoste x Save Our Species : Piper Brosnan, Rylee Ford, Ally Musser, Owen Zajac

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Lacoste x Save Our Species : Piper Brosnan, Rylee Ford, Ally Musser, Owen Zajac

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One sustainable marketing case we found very interesting was the "Lacoste x Save our Species" campaign. This campaign focused on raising awareness and revenue for endangered species of animals. Lacoste, known for their alligator logo, replaced the alligator with these ten different animals on their clothing and merchandise. This resonated with many people, due to the emotional connection many humans share with animals. For a brand to change its logo, especially with its unique brand recognition, was very special and successful for their marketing campaign.

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Nike reuses products from old shoes/products to make a special line of shoes that are made exclusively from recycled materials. Nike began doing this in 1992 and has been refining and tuning the details involved since the concepts inception.

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Stella Uriarte, Izzy Pufundt, & Anabelle DeFord

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Adidas x Parley for the Oceans (HSES 486 ICA 12_12)

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Adidas x Parley Sustainable Sport Marketing Case

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Adidas x Parley Sustainable Sport Marketing Case

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Sport Marketing In-Class Activity Presentation Untitled presentation

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We are focusing on the Nike Move to Zero campaign. This campaign is Nike’s way of focusing on sustainability when producing their product. “We all share the responsibility for our playground—Planet Earth. That’s why we’re reimagining things top to bottom through sustainability and circularity.” Nike said on their website.

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The Body Shop introduced their "Refill Scheme" which launched in 2019. This project aimed at pioneering a brand new refill station, that would find it's way to more than 500 stores globally. 29% of plastics from this project were used from recycled material with the target goal of 50% by 2030.

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“Spalding’s Eco-Court Shoe_ Sustainable Innovation in Sports”