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El primer paso de este plan estratégico está basado en empatizar, ¿Qué es empatizar en este contexto? Significa comprender las necesidades de los usuarios y del negocio.

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El primer paso de este plan estratégico está basado en empatizar, ¿Qué es empatizar en este contexto? Significa comprender las necesidades de los usuarios y del negocio.

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En este paso se define el problema desde la perspectiva del usuario: ¿Qué problema específico estamos tratando de resolver para nuestros clientes?                                          También es importante establecer un punto de vista de diseño: Crear una declaración clara y concisa que defina el desafío desde el diseño. 

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En este paso se define el problema desde la perspectiva del usuario: ¿Qué problema específico estamos tratando de resolver para nuestros clientes?                                          También es importante establecer un punto de vista de diseño: Crear una declaración clara y concisa que defina el desafío desde el diseño. 

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Especializada para diseñar y distribuir encuestas, con análisis, gráficos y reportes detallados.

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Crea encuestas y cuestionarios online | SurveyMonkey

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Usa la plataforma de encuestas online SurveyMonkey para captar las voces y opiniones de las personas que más te importan y así impulsar tu empresa.

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Construir y probar soluciones, consiste en crear representaciones físicas o digitales de las ideas para que puedan ser exploradas, aplicadas a modo de prueba y evaluadas.

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Construir y probar soluciones, consiste en crear representaciones físicas o digitales de las ideas para que puedan ser exploradas, aplicadas a modo de prueba y evaluadas.

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Refinar y validar las soluciones, en esta fase se pone a prueba el prototipo con usuarios reales, lo que permite iterar y refinar las ideas. Este ejercicio generalmente no ocurre de manera lineal, sino que puede retroalimentarse entre fases, generando mejoras, optimizaciones y ajustes.  

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Refinar y validar las soluciones, en esta fase se pone a prueba el prototipo con usuarios reales, lo que permite iterar y refinar las ideas. Este ejercicio generalmente no ocurre de manera lineal, sino que puede retroalimentarse entre fases, generando mejoras, optimizaciones y ajustes.  

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Portal de investigación de usuarios que permite organizar y analizar notas y transcripciones de entrevistas de manera efectiva.

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Dovetail is the AI-first customer insights hub that helps organizations automate data aggregation, discover insights, and drive customer-centric decisions.

With Dovetail, researchers, designers, and product managers can store customer data in one place, analyze qualitative data to discover patterns and insights, and share research findings with the rest of their organization.

Dovetail exists to improve the quality of every thing. Dovetail centralizes feedback, helping you uncover insights, prioritize roadmaps, and stay compliant while enabling teams to put their customers first and make better decisions every day.

With Dovetail, you have the power to:

Centralize insights from research projects and feedback tools.

Find relevant insights to inform ideation and roadmaps.

Uncover patterns in data with advanced analysis features.

Build customer empathy in the wider product team.

Ensure compliant data storage and processing.

Organizations like Canva, Atlassian, and Harvard Business Publishing leverage Dovetail to solve common challenges.

Projects

Projects are designed to fit into a researcher, designer or product manager's existing workflow after conducting a round of customer interviews, usability tests, or a survey.

Centralizing raw customer data

Customer interviews, usability tests, NPS responses, support tickets, CSAT, industry reports, and sales calls can all be brought into a project and contribute to richer research output.

Dovetail integrates with Google Drive, OneDrive, Zoom, and Zapier, so bringing customer data into Dovetail from your existing tool stack is seamless.

Making sense of themes in your data

Raw data gathered after conducting customer research or receiving feedback are analyzed and broken down into single quotes in a project.

Raw video or audio files are automatically transcribed and summarized to break down long customer interviews or calls.

Single quotes highlighted in transcripts create short video or audio clips, removing time-consuming editing software and processes.

Synthesizing and summarizing findings

Analyzed data can be regrouped into themes on a canvas view. This is a whiteboard where you can collaborate with your team to map your single points, similar to Miro, or using Post-it notes.

You can create a summary of your research from your synthesis, which can be created directly into a report within Dovetail.

This report can contain a video or audio reel of short clips as a compelling way to bring your customer's voice to the forefront of your findings, connect recommendations to evidence, and gain trust and buy-in from your stakeholders.

Sharing and presenting your findings

Outputs of customer research can be shared and presented to stakeholders directly from Dovetail to balance data ethics and responsible management of PII.

If your organization uses Slack, Notion, Productboard, Atlassian (Jira, Confluence, or Trello), or Microsoft Teams, you can use our integrations to share your insights in tools that your stakeholders already work within.

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Learn the technical ins and outs of Dovetail.

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Plataforma que ofrece la posibilidad de grabar sesiones de usuarios mientras interactúan con productos y permite realizar anotaciones durante las sesiones.

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Lookback: Simple, powerful, user research.

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User experience recording made simple. See the screen, face, voice and touches of your users. Record in-house or remotely and without equipment.

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Proporciona datos sobre el tráfico web y la interacción de los usuarios con sitios competidores, sirve para entender el comportamiento de los usuarios en contextos similares.

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The Must-Have Platform to Win Your Market Online

Backed by the world's most intelligent and comprehensive view of digital traffic, our platform gives you the data and insight you need to win - and win big - online.

Get started

Trusted by the Best and Brightest Digital Brands

Browsing for Insights?

Get TrafficMeter™
Free for Your Browser

Access behind-the-scenes analytics for every site online. With the Similarweb TrafficMeter™ browser extension, you'll have easy access to objective traffic data and other insights, as you surf.

The Definitive Ranking of the Digital World

Reflecting over 10 years of investment, Similarweb's DigitalRank(TM) is the definitive measure of the digital world -- and is relied on daily by leaders like Google, Amazon, and Microsoft.

Check out the world's leading digital brands, and how they stack up:

Own a Website?

Get Accredited

Looking to improve website monetization? Attract investors? Discover new partners and channels? Partner with Similarweb, so your public traffic ranking reflects your real-world success. Get your site accredited and give your online reputation a boost.

Follow the Traffic to Ultimate Insight

The pandemic drove an extraordinary amount of traffic to the real estate industry. Consumer favorite zillow.com received 31% of traffic share, a 14% lead over its closest competitor realtor.com.

The pandemic drove an extraordinary amount of traffic to the real estate industry. Consumer favorite zillow.com received 31% of traffic share, a 14% lead over its closest competitor realtor.com.

Deep Market Insights
at Your Fingertips

Our online traffic data enables us to deliver an unbiased, objective view of real-world web and app performance. From executing day-to-day tactics, to building long-term digital strategies, all your decisions can now be driven by the most important data there is - reality.
Learn more about our data

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Website Traffic - Check and Analyze Any Website | Similarweb

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All in one website traffic analytics & competitive intelligence - Compare website traffic and performance, analyze strategies & grow your market share!

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Plataforma de SEO que permite analizar la presencia en línea de los competidores, las palabras clave y los patrones de tráfico que generan

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Herramientas SEO gratuitas - Hechas por Ahrefs

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Consigue más tráfico con las herramientas SEO gratuitas de Ahrefs: Herramientas para administradores web, Generador de palabras clave, Comprobador de enlaces, Barra de herramientas SEO y más.

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Para crear diagramas y mapas mentales.

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Coggle is online software for creating and sharing mindmaps and flowcharts. It works online in your browser: there's nothing to download or install. Log in to start diagramming!

Whether you're taking notes, brainstorming, planning, or doing something awesomely creative, it is super simple to visualise your ideas with Coggle. Share with as many friends or colleagues as you like. Changes you make will show up instantly in their browser, wherever they are in the world

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The clear way to share complex information. Coggle is a collaborative mind-mapping tool that helps you make sense of complex things. Create unlimited mind maps and easily share them with friends and colleagues.

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Similar a Miro, ofrece una plataforma visual para trabajar en equipo.

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AI-powered visual workspace for team collaboration | Mural

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Boost team collaboration and innovation with Mural, the AI-powered visual workspace. Plan, strategize, and execute projects seamlessly on one intuitive tool.

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Es la hora de generar ideas innovadoras; hay que formular planteamientos para abordar el problema que decidimos trabajar en la etapa anterior. para este fin se llevan a cabo sesiones de brainstorming para generar una amplia gama de ideas. Se utilizan técnicas como, qué pasaría si... o SCAMPER (Sustituir, Combinar, Adaptar, Modificar, Proponer otro uso, Eliminar, Invertir) o los sombreros de Bono.

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Es la hora de generar ideas innovadoras; hay que formular planteamientos para abordar el problema que decidimos trabajar en la etapa anterior. para este fin se llevan a cabo sesiones de brainstorming para generar una amplia gama de ideas. Se utilizan técnicas como, qué pasaría si... o SCAMPER (Sustituir, Combinar, Adaptar, Modificar, Proponer otro uso, Eliminar, Invertir) o los sombreros de Bono.

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Plataforma que combina la lluvia de ideas y la gestión de proyectos, permitiendo que los equipos generen, clasifiquen y prioricen ideas fácilmente.

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Data-first Collaboration & Digital Whiteboard | Stormboard

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Stormboard is the data-first collaborative workflow platform that turns unstructured interactions into data-rich collaborative workspaces, creating new structured and actionable data from normal human collaboration, whether in-person or across distance.

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Herramienta de pizarra digital que permite a los usuarios colaborar en el tiempo real, ideal para generar y organizar ideas de manera visual.

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Google Jamboard: pizarra digital colaborativa | Google Workspace for Education - Google for Education

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Una pizarra digital colaborativa facilita la creación sin límites y el intercambio de ideas en tiempo real. Jamboard lleva la pizarra a la nube.

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Herramienta de diseño colaborativo que permite crear prototipos de interfaces de usuario de forma práctica y sencilla, ideal para diseño web y aplicaciones.

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Bring design and dev closer

Introducing Dev Mode, a new space in Figma for developers. Bring clarity to designs and give developers the tools they need to translate them into code.

Explore Dev Mode

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Figma: The Collaborative Interface Design Tool

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Figma is the leading collaborative design tool for building meaningful products. Seamlessly design, prototype, develop, and collect feedback in a single platform.

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Software utilizado principalmente para el diseño de interfaces y prototipos interactivos, muy utilizado en el mundo del diseño digital.

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A Mac app for designers to create, team up, prototype, and more.

A web app for everyone else to browse, give feedback, inspect, and handoff - in any browser.

A complete design platform, made by a sustainable indie company since 2010.

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Sketch is the all-in-one platform for digital design - with collaborative design tools, prototyping and developer handoff. Get started for free.

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Herramienta que permite crear wireframes de baja fidelidad rápidamente para visualizar ideas de productos y obtener un feedback inicial.

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Balsamiq. Rapid, Effective and Fun Wireframing Software | Balsamiq

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Balsamiq is the company behind Balsamiq Wireframes, the industry standard low-fidelity wireframing tool.

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Herramienta de prototipado que permite la creación de mockups interactivos que se pueden probar con usuarios, y cuenta con opciones de feedback integrado.

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There is something so natural about collaborating in Freehand. It feels like you're holding a marker, and making ideas happen. I can't imagine doing that in another tool. It captures that human essence of being in person and talking to someone that is right next to you and getting work done together. Especially in today's world when everything is remote. It makes for really organic communication.

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InVision is the online whiteboard and productivity platform powering the future of work. See how InVision Freehand is purpose-built for team collaboration.

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Herramienta para realizar pruebas de usabilidad, card sorting y tree testing, que ayuda a ver cómo los usuarios navegan y entienden la información.

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Streamline your research

Optimal Workshop offers up multiple testing methods to support your research workflow, with specialized tools for card sorting, tree testing, first-click testing, surveys, and user interviews, all in one platform.

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User Experience (UX) Research Platform | Optimal Workshop

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Optimal Workshop is a UX platform that enables you to improve your websites, apps and products using a range of user research methods.

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Ofrece mapas de calor y grabaciones de sesiones, lo que ayuda a entender cómo los usuarios interactúan con la solución y dónde pueden surgir problemas.

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Hotjar: mapas de calor y analíticas de comportamiento

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Es como sentarse al lado de alguien que navega por tu sitio web. Descubre dónde hace clic, pregúntale qué piensa y averigua por qué se va. Empieza gratis.

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Herramienta que permite realizar pruebas A/B para comparar diferentes versiones de una solución y medir cuál tiene un mejor rendimiento.

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The home of exceptional digital experiences

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Creating digital experiences that transform your company takes data-driven decisions, continued experimentation and constant invention.

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Plataforma para realizar pruebas de usabilidad y recolectar feedback sobre prototipos. Permite realizar varias pruebas como encuestas o pruebas de clics.

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UsabilityHub | User Research & Usability Testing Platform

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Our team has received your query You will receive a mail regarding the same Thankyou ✅

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Herramienta que permite crear prototipos de aplicaciones móviles y web sin necesidad de conocimientos de código. Ofrece interacciones y transiciones realistas.

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250+ UI Components

Take advantage of the various user interface libraries, full of UI components that not only look like but also mimic the behavior of their original native counterparts.

1000+Templates

A huge variety of ready-made and fully-customizable Templates for Web and Mobile, with all the popular blocks and elements that you commonly need.

6000+Digital Assets

No need to search for assets to complement your prototypes. Proto.io comes complete with a wide selection of both Static and Animated Icons, Stock Images, and even Sound Effects.

Over 80 events
All web and mobile events.

Over 40 actions
Interactions with no limits.

Screen Transitions

Connect your screens together with any one of the 18 smooth, out-of-the-box transitions like slide, push, pop, and many more.

Timeline Transitions

Timeline-based state animations that give full control to animate any layer, any way you want. Adjust timing, easing, duration, and fine-tune to perfection.

Advanced Animations

Change any property on the fly. Apply animation effects, filters and shadows. Change opacity, colors, fonts, rotate, resize or scale. Animate with no limits.

Preview

Explore your prototype on the web or on a mobile browser. Use the Proto.io native apps for iOS or Android while prototyping for easier previewing or for viewing offline.

Share

Send a single or multiple Share links. Export to PDF, PNG or HTML to view offline. Share a snapshot of your prototype at an exact point in time.

Get Feedback

Give & receive feedback with comments. User test with popular user testing platforms.

An abundance of resources

Our huge library of resources includes documentation, sample projects, video tutorials, step-by-step guides, and webinars to get you started or take you to the next level.

Support that helps

Our friendly support team is always willing to help and dive in when asked, to assist you with your project on a case-by-case basis.

State of the art security

Work alone or in a team of any size. Our flexible granular security model can accommodate the needs of any size. Encrypted and secure.

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Build interactive web, iOS, Android, and other low or high-fidelity prototypes right into your web browser. Drag and drop ready-to-use, easily customizable templates, UI components, icons, and more, to prototype in minutes! No coding skills required.

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Es una herramienta en línea que permite trabajar de forma colaborativa a varios individuos sobre un mismo proyecto y permite crear prototipos interactivos, lo que ayuda a visualizar y probar el comportamiento de las interfaces sin necesidad de codificación.

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Bring design and dev closer

Introducing Dev Mode, a new space in Figma for developers. Bring clarity to designs and give developers the tools they need to translate them into code.

Explore Dev Mode

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Figma: The Collaborative Interface Design Tool

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Figma is the leading collaborative design tool for building meaningful products. Seamlessly design, prototype, develop, and collect feedback in a single platform.

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Piensa en una experiencia negativa con una marca...

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Piensa en una experiencia negativa con una marca...

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Multi tiene como objetivo ser un aliado estratégico para las empresas, ayudándolas a alcanzar sus objetivos a corto plazo con campañas de marketing transaccional, por medio de plataformas en línea.
 

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Multi tiene como objetivo ser un aliado estratégico para las empresas, ayudándolas a alcanzar sus objetivos a corto plazo con campañas de marketing transaccional, por medio de plataformas en línea.
 

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Por medio del uso de herramientas de chat con inteligencia artificial, es posible simular una conversación con varias personas, asignándole a cada individuo una personalidad y otros atributos.

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Para crear mapas del viaje del usuario e interactuar en tiempo real.

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Desarrollo de productos y servicios

Nuestros paquetes de funciones favorecen la innovación para que tus proyectos lleguen antes al mercado. Crea diagramas, visualiza información en tiempo real e imparte talleres como y cuando quieras. Además, Miro cuenta con asistencia integrada para los procesos de desarrollo de productos más habituales, como las prácticas Agile de estimación y retrospectiva.

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Miro | La plataforma visual para la innovación

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Miro es una plataforma visual que propicia la innovación. Un entorno donde los equipos pueden gestionar proyectos, diseñar productos y definir el futuro en colaboración. Únete a los más de 60 M de usuarios de todo el mundo.

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Herramienta de diseño 3D basada en la web, ideal para la creación de prototipos físicos. Permite diseñar objetos que pueden ser impresos en 3D.

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Tinkercad | From mind to design in minutes

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Tinkercad is a free, easy-to-use app for 3D design, electronics, and coding.