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Conduct a test on your business website and upload a screenshots of the report.

https://pagespeed.web.dev/

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What is the objective of Google and other search engines?

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Definition of safeguarding in the context of your chosen industry

Case studies or examples of safeguarding practices in your chosen industry

Why is safeguarding important in both learning and working environments?

What website can users visit for more information

How should stakeholders refer their safeguarding concerns?

Bonus – Optimise the page using Yoast.

Additional -

Two blogs on the areas you didn't cover, eg EDI and Prevent

Fully optimised using Yoast

https://safeguardingapprenticeships.xyz/

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GA 4

https://support.google.com/analytics/answer/6367342?hl=en#zippy=%2Cin%3Dthis-article%2Cin-this-article

Mailchimp

https://mailchimp.com/pricing/free-details/?currency=GBP

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Find keywords which can help your business website rank

A report with 5 potential keywords/phrases, list their estimated traffic/search volume and keyword difficulty.

Add screenshots here.

1. Wincher: Track Your Keyword Positions and Monitor Your SEO

2. https://trends.google.com/trends/

3. https://answerthepublic.com/

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What do you judge a website on? How do you achieve a fast-loading website?

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What do you judge a website on? How do you achieve a fast-loading website?

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Focus the evaluation on the following areas -

Price

Ease of use

Convenience

Customer service

Security/SSL

Performance/CDN

Flexibility with CMS

Scalability

Reputation and Reviews

Specialist features

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At the end of the training you will be able to:

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At the end of the training you will be able to:

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•Understand the importance of websites, how to host and build a website

•Understand the key principles of SEO

•Understand how to use Google Analytics to gather insights on website performance

•Understand how to create compelling email marketing campaigns

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Add you link to your landing page here.

https://www.wix.com/website/templates/html/one-page/landing-pages

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Create 2 Google Ad Mockups

https://nordicclick.com/resources/google-ads-preview-tool/

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wix.com

Add your wix website link here

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1. What are the main types of reports available in GA4?

2. Imagine you own an online store. What kind of information would you want to know about your visitors?

3. Imagine you just launched a blog. What would be the first thing you'd want to know about your visitors?

4. If a company is running ads to promote a product, how do you think they measure whether those ads are working?

5. If you notice that most users leave your site after visiting just one page, what changes might you consider making?

6. Why do you think it's important to track how long users stay on a page or how many pages they visit?

7. What would you do if you noticed that users were abandoning their shopping carts before completing a purchase?

8. How do you think digital marketing, e-commerce, and social media managers use GA4 to make better decisions?

9. How do you think artificial intelligence will change the way companies use analytics in the next 5-10 years?

10. Do you think understanding analytics is a useful skill for your future marketing career? Why or why not?

https://support.google.com/analytics/answer/6367342?hl=en#zippy=%2Cin-this-article

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Create an email campaign to send to your customers - once created add a screenshot below and also send a copy to me!

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Create an email campaign to send to your customers - once created add a screenshot below and also send a copy to me!

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https://mailchimp.com/pricing/marketing/compare-plans/?currency=GBP

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b) What types are there?

c) What are their purpose?

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12 Marketing Tactics: Definition, Examples, & Choosing Your Own

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A successful strategy relies on the right marketing tactics. Inspire your own with 12 examples and three steps.

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5 Reasons Why You NEED A Website in 2024! | Grow Your Business Online

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Complete Elementor PRO And Wordpress Tutorial For Beginners 2024

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Elementor WordPress Tutorial 2023 - A Complete Elementor Page Builder For WordPress Tutorial

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Google Analytics 4 Tutorial 2024 | Step-by-Step Course

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MAILCHIMP TUTORIAL 2024 (For Beginners) -  Step by Step Email Marketing Guide

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Attach company website evaluation slide decks here

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Attach company website evaluation slide decks here

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12 point check list (make sure you answer each as much as you can about each of the 2 websites)-

Use tools listed at the bottom!

1) Brand Message Clarity: Ensure that the website's brand message is clear and easily understood within a few seconds of landing on the site.

2) Visual Consistency: Check for consistent branding elements, including logos, color schemes, and typography throughout the website.

3) Navigation Ease: Evaluate the navigation structure for simplicity and intuitiveness; ideally, it should not exceed 5-7 main items in the top navigation bar.

4) Content Quality: Review content for accuracy, relevance, and grammatical correctness. Ensure it aligns with the brand voice and meets user needs.

5) Responsive Design: Test the website's responsiveness across various devices (desktop and mobile) to ensure a seamless user experience.

6) SEO Optimisation: Analyse on-page SEO elements such as meta titles, descriptions, and keyword usage to enhance search visibility. (On website right click mouse and select page source to see meta keywords etc.)

7) Call-to-Action Effectiveness: Identify prominent calls to action (CTAs) throughout the site and assess their clarity and placement to encourage user engagement.

8) Loading Speed: Check the website's loading speed aim for a load time of under 3 seconds for optimal user retention.

9) Image Quality: Verify that all images are high-quality, properly sized, and relevant to the content they accompany.

10) Link Functionality: Test internal and external links to ensure they are functional and direct users to the correct pages without errors.

11) User Experience (UX) Testing: Conduct usability testing to gather feedback on overall user experience, identifying any pain points or areas for improvement.

12 ) Security Measures: Review security features such as SSL certificates, data protection policies, and regular backups to safeguard user information and enhance trustworthiness.

Deliverables:

Review the websites (not your own!) based on the above checklist. Award up to 10 points for each category 1 - low 10 -high. Total 120 points maximum score.

Create a presentation giving a breakdown of strengths and areas for improvement , TREAT THIS AS YOUR MINI PROJECT PRESENTATION!

Presentation should be no more than no more than 10 minutes.

Wincher: Track Your Keyword Positions and Monitor Your SEO

https://trends.google.com/trends/

https://answerthepublic.com/

https://pagespeed.web.dev/

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Lifeline Fire Co UK | Safety Equipment Manufacturer

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Lifeline is the leader of in car safety systems, using lightweight materials and innovative technology to give it’s customers the racing edge.

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Tomorrow | Connecting Brand to Audiences

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Leading independent media & creative agency based in London. We shape tomorrow for emerging & established brands.

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Award-Winning Tents and Outdoor Equipment | Terra Nova Equipment

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Terra Nova design and produce award-winning, high-quality outdoor equipment including tents, tarps, bothys, bivis and outdoor clothing.

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ID Card Centre has been a leading industry supplier for over two decades. We provide excellence in access control and identity solutions for businesses of all sizes.

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Voicescape: Housing & Local Authority Engagement Solutions

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Our social housing management software increases efficiency, improves service levels and helps social landlords build sustainable tenancies.