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Providing skin treatments.

Entry of clients information into database

Booking appointments

Inventory management and reordering supplies

Marketing on social media

Communication with clients through social media and email

Manage cash flow

Research charities to donate to

Sell products and services

Maintain cleanliness of treatment space/ washing linens

Researching makeup trends and products

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Physical

Treatment room

Sink

Device - steamer, magnifying lamp, treatment table, back bar, hot towel cabby

Multi-use and disposable tools for treatments , linens

Seating and changing area

Retail products for sale

Computers

Website

Handheld credit card device

Makeup kit

Camera

Editing software

Social media accounts

Email accounts

Intellectual

Strong online presence

Strong brand identity

Human

Skilled esthetician to perform services

Friendly and inviting receptionist

Financial capital

Start up costs

Inventory

Operation costs

Retail products

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Slogan: A retreat for your skin, serenity for your mind.

Making skincare a walk in the park.

The Lux Touch creates a sanctuary for your self-care with customized, evidence-based treatments designed specifically for you.  Immerse yourself with a luxurious approach to skincare that nurtures your well being, making you feel revitalized and confident.

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Marketing - instagram, emails, word of mouth or referrals

Evaluations - instagram, benefits offered helps them purchase directly from me

Sales - direct sales from me

Delivering - point of purchase, how often to get services

Support after sales - email, social media, on site

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Queer adults from 20 - 40 with acne and unwanted hair

Safe space, hair removal, acne specialist, pigment suppression

Market niche

White women from 30 - 60 with wrinkles and hyperpigmentation

Anti aging products, pigment suppression, technology/products to improve elastin and collagen

Young adults 18 - 30 looking to learn about skincare

Education, Multiuse products, special discounts, loyalty programs

Medium to high income who prioritize quality, customized personal one on one services

Value - anti aging, acne treatment, education, personalized experience, luxury

Channels - instagram, website, email, face to face meeting

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Professional skincare brands

Attorney or law firm

Charities for complimentary business

Marketing and branding firms

Supplier of materials

Accountant

POS software

Property manager

Social media website

Laundering facility

Data software

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Asset sales - skincare products

One time fee - Per service charge/ bundles

Facial treatments, back treatments, makeup application and lessons, waxing, eyebrow and lash maintenance, education, one off skincare consultations

Top quality customer service, luxurious experience

Charge clients - card, cash, debit, square, Venmo, handheld device

Fixed pricing with upselling of services and products

Dynamic pricing - holiday sales, bundles, weddings

Main revenue from services and product sales

Other opportunities

Free lancing makeup artist

Instagram paid posts and advertising

Affiliate links

Referrals to others for percentage of sale

Educational events for small fee

Referral/ loyalty program - percentage off service, discount on products

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Value driven

Variable costs

Marketing

Multi use/ disposable materials

Skincare products

Pos software

Refreshments

Water

Electricity

Transaction fees

Donations to charity

Cleaning equipment

Data storage software

Laundering

Accountant

Attorney

Marketing firm

Fixed costs

Rent

License renewal fee

Salary

Renters insurance

Economies of scale

Bulk buying of skincare products, disposable, and multi use items

Major costs

Rent

Skincare products

Marketing

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Dedicated personal assistance from me

Loyalty program - Referrals gets 10% off for both of clients. Every 6th facial, get 5% off. Some kind of points for products purchased to get discount on products

Long term relationship with clients

Co creation - need clients input to give a good service

Community - donate 5% of profit to animal shelters, lgbt community, and environmental rehabilitation. Information on butterfly of the month. Charity of the month or year