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5. In what ways might their popularity be supported (or not) by their ethnicity, for example, they are Vietnamese. 

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5. In what ways might their popularity be supported (or not) by their ethnicity, for example, they are Vietnamese. 

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Tran Thanh is a famous artist whose talent has been shown in many fields of art. He made a strong impression on Vietnamese audiences with his skillful handling skills and his works of art that touched everyone's hearts. The films produced by Tran Thanh are often set in scenes very close to human life, making viewers feel very sympathetic to the characters. So, he received a lot of love and affection from the audience.

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10. No. of views per platform (find 2-3)

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10. No. of views per platform (find 2-3)

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YouTube:

Many of his videos receive millions of views.

Popular videos can reach millions of views.

Some of his most viral content has exceeded 15 million views per video.

Facebook:

Video posts often get hundreds of thousands to millions of views.

TikTok:

His short-form videos typically receive hundreds of thousands to millions of views each.

Viral TikToks can exceed 2-3 million views.

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9. No. of subscribers/ followers. List from each social media platform.How did you find this information?

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9. No. of subscribers/ followers. List from each social media platform.How did you find this information?

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As of 2024, Trấn Thành has a significant following on various social media platforms:

TikTok: 6.7 million followers​

Instagram: 5.6 million followers

Facebook: 18 million followers

YouTube: 5.73 million subscribers

This data was gathered from number on Tran Thanh's personal account

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8. Which ‘qualities’ do you admire (or not) about this influencer? 
Would you buy from them? Explain why or why not.

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8. Which ‘qualities’ do you admire (or not) about this influencer? 
Would you buy from them? Explain why or why not.

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Admirable Qualities:

1. Versatility: Trấn Thành excels in various entertainment fields, from comedy to acting to hosting.

2. Charisma: His vibrant personality and ability to connect with audiences make him a beloved figure.

3. Humor: His comedic talent brings joy to many people, making him a popular entertainer.

4. Professionalism: Known for his work ethic and dedication, he consistently delivers high-quality performances.

Qualities Some Might Not Admire:

1. Controversies: Like many public figures, Trấn Thành has faced controversies, which might affect his image for some people.

2. Style of Humor: Comedy is subjective, and some might not appreciate his particular brand of humor.

Would I Buy From Him?

Maybe

Whether I would buy a product or service endorsed by Trấn Thành depends on several factors:

Product Relevance: If the product aligns with his brand and expertise, such as entertainment-related merchandise, I would be trust and more inclined to buy.

Personal Interest: My interest in the product itself would play a crucial role. If it's something I need or want, his endorsement could positively influence my decision.

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7. List how this influencer networks through social media to optimize their brand

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7. List how this influencer networks through social media to optimize their brand

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Trấn Thành effectively uses social media to optimize his brand in several ways:

Cross-platform presence:

Maintains active accounts on multiple platforms (Facebook, YouTube, Instagram, TikTok)

Ensures broad reach across different demographics

Consistent content creation:

Regularly posts content to keep his audience engaged

Varies content types (videos, photos, live streams) to maintain interest

Personal branding:

Shares both professional and personal content to create a relatable image

Maintains a consistent personality across platforms

Collaboration:

Features other celebrities and influencers in his content

Participates in viral challenges or trends to stay relevant

Promotion of projects:

Uses social media to promote his shows, movies, or other ventures

Shares behind-the-scenes content to generate interest

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6. List some of the products or services this influencer promotes.
This could be a product or service the country/region is known for

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6. List some of the products or services this influencer promotes.
This could be a product or service the country/region is known for

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The Brand and product that Trấn Thành promote:

Lazada, Koreno, Baemin

The service that Trấn Thành promote:

Making film such as Mai (2024), Nhà Bà Nữ (2023), Bố Già (2021) and some series on Youtube

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3. Are they independent influencers or are they part of a group of companies?

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3. Are they independent influencers or are they part of a group of companies?

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Trấn Thành is primarily an independent celebrity influencer rather than being part of a specific group of companies.

Independent career: Trấn Thành has built his career as an individual performer, comedian, and host. He's not typically considered part of a larger corporate group.

Production company: He has his own production company called Trấn Thành Town, which he uses for some of his projects. This allows him a degree of independence in his work.

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4. Nationality. Does this influence the products/services they promote? Explain how.

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4. Nationality. Does this influence the products/services they promote? Explain how.

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Nationality: Vietnam

Yes, he does. Given Trấn Thành's celebrity status in Vietnam, he likely does have significant influence over the products and services he promotes. As a popular comedian, actor, and TV host with a large social media following, his endorsements can potentially sway consumer opinions and purchasing decisions, particularly among his fans and younger audiences.

Since the first step, he worked as an comedy actor and MC. He often join the national gameshow, reality show. Nearby, he is working as a director and actor for his film. On the other hand, he owns a company called "Tran Thanh town" whose main business is producing movies, some series on Youtube and TV shows.

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Age: 37 years old

Follower ages: Millennials and Gen Z

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1. Name of Influencer and a current image

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1. Name of Influencer and a current image

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Name of Influencer: Trấn Thành