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This is a high camera angle. It was used to make Harry look small, scared and vulnerable.

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This is a picture of a boy with a red coat on, but the coloring is black and white, the first thing the eye get drawn to is the boy with the red bright coat.

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It bright and showing all of their emotions and how their feeling after a night out drinking 

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It bright and showing all of their emotions and how their feeling after a night out drinking 

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TikTok For Business Case Study: Pepsi MAX | TikTok for Business Case Study

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It’s showing the colours it’s dark but showing well and gonna make the viewer buy

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TikTok For Business Case Study: Pepsi MAX | TikTok for Business Case Study

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Find out how Pepsi MAX Generating wide-spread awareness for Pepsi MAX in the lead up to the Christmas period.

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The butterfly is what you look at because the colours attract you towards the butterfly.

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This is a long shot. It is used to put more things in the camera shot

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Apple ad focuses on iPhone's most marketable feature - privacy

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This is a iPhone ad and it uses dark colours

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Apple is airing a new ad spot in primetime today. Focused on privacy, the spot is visually cued, with no dialog and a simple tagline: Privacy. That's iPhone.

In a series of humorous vignettes, the message is driven home that sometimes you just want a little privacy. The spot has only one line of text otherwise, and it's in keeping with Apple's messaging on privacy over the long and short term. "If privacy matters in your life, it should matter to the phone your life is on."

The spot will air tonight in primetime in the U.S. and extend through March Madness. It will then air in select other countries.

You'd have to be hiding under a rock not to have noticed Apple positioning privacy as a differentiating factor between itself and other companies. Beginning a few years ago, CEO Tim Cook began taking more and more public stances on what the company felt to be your "rights" to privacy on their platform and how that differed from other companies. The undercurrent being that Apple was able to take this stance because its first-party business relies on a relatively direct relationship with customers who purchase its hardware and, increasingly, its services.

This stands in contrast to the model of other tech giants like Google or Facebook that insert an interstitial layer of monetization strategy on top of that relationship in the forms of application of personal information about you (in somewhat anonymized fashion) to sell their platform to advertisers that in turn can sell to you better.

Turning the ethical high ground into a marketing strategy is not without its pitfalls, though, as Apple has discovered recently with a (now patched) high-profile FaceTime bug that allowed people to turn your phone into a listening device, Facebook's manipulation of App Store permissions and the revelation that there was some long overdue house cleaning needed in its Enterprise Certificate program.

I did find it interesting that the iconography of the "Private Side" spot very, very closely associates the concepts of privacy and security. They are separate, but interrelated, obviously. This spot says these are one and the same. It's hard to enforce privacy without security, of course, but in the mind of the public I think there is very little difference between the two.

The App Store itself, of course, still hosts apps from Google and Facebook among thousands of others that use personal data of yours in one form or another. Apple's argument is that it protects the data you give to your phone aggressively by processing on the device, collecting minimal data, disconnecting that data from the user as much as possible and giving users as transparent a control interface as possible. All true. All far, far better efforts than the competition.

Still, there is room to run, I feel, when it comes to Apple adjudicating what should be considered a societal norm when it comes to the use of personal data on its platform. If it's going to be the absolute arbiter of what flies on the world's most profitable application marketplace, it might as well use that power to get a little more feisty with the bigcos (and littlecos) that make their living on our data.

I mention the issues Apple has had above not as a dig, though some might be inclined to view Apple integrating privacy with marketing as boldness bordering on hubris. I, personally, think there's still a major difference between a company that has situational loss of privacy while having a systemic dedication to privacy and, well, most of the rest of the ecosystem which exists because they operate an "invasion of privacy as a service" business.

Basically, I think stating privacy is your mission is still supportable, even if you have bugs. But attempting to ignore that you host the data platforms that thrive on it is a tasty bit of prestidigitation.

But that might be a little too verbose as a tagline.

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Apple ad focuses on iPhone's most marketable feature - privacy

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Apple is airing a new ad spot in primetime today. Focused on privacy, the spot is visually cued, with no dialog and a simple tagline: Privacy. That's iPhone. In a series of humorous vignettes, the message is driven home that sometimes you just want a little privacy.

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the realism and the power that the image portrays

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The high camera angle is showing dobby look scared and small

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This image demonstrates salience as the rest of the photo is very beige and boring whilst there is a colourful bunny that your eyes are drawn to when you look at the image.

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The angle makes her look scared and tiny

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in the advertisement the burgers seem to be bigger because it has a low camera angle.

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Big beefy bliss advertisement.
In this advertisement McDonald’s uses a low camera angle so the audience interpret the burger as a bigger, better burger as it seems larger when the camera angle is looking up on the burger.

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https://medium.com/@jpascoe6366/are-mcdonald-s-burgers-truly-bliss-90f8eb67d651

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it’s the realism and the power this image potrays

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This is low modality because it’s not realistic because aliens aren’t real

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It is low modality because it looks like a cartoon

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https://wallpapers.com/images/high/lightning-mcqueen-racing-on-track-dsq9fzf0tt6hl3k5.webp

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This is a long shot. It’s a camera shot that catches more people, buildings.

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The high camera angle interprets that someone or something is smaller and vulnerable in this image it shows the character looking smaller because of the high camera angle.

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This is a low modality ad because it is drawn very cartoonish to look happy and a bit silly.

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This is salience because it’s the biggest thing on the screen and it looks good so people look at that first and the background is not very interesting so not many people will look at that.

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This ad uses dark colour and lighting to make the logo stand out and the white text

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This is a salient ad because the bright red lipstick is the thing that sticks out the most. The background is white to bring out the red even more.

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This is a salient ad since the first thing my eyes are drawn to is the fruit and drinks in the trolly.

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High camera angle amplifies the effect of something or someone being small

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This video ad of the flinstones smoking Winston cigarets shows low modality as you normally wouldn’t see a cartoon character smoking a cigarette, but it has ethos as they are a famous cartoon family which gives it credibility.

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This ad of ketchup is very realistic, not a cartoon. This means that it is high modality. As you can see, they used real objects in the add instead of using a digital comic or some kind of cartoon.

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This ad is high modality because it has a human and crocodile and those thing are very realistic. The background is high modality as well.

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The Rare Beauty advertisement close up is showing what she is wearing and her emotions/feelings. 

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The Apple Watch advertisement has used close up camera shots to show what the watch looks like and to show the water droplets on the watch which means it’s waterproof. The Apple Watch advertisement used close up camera shots because it gives you a look of what the watch looks like and all the details put into the watch.

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They used a low camera angle for the ad to make it seem like your getting more and the perspective makes the burger look bigger.

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https://www.google.com/url?sa=i&url=https%3A%2F%2Fconfect.io%2Fblog%2Fcolor-theory-ad-examples&psig=AOvVaw3JDhb84eB0V77-3DofBN1V&ust=1710904227811000&source=images&cd=vfe&opi=89978449&ved=0CBMQjRxqFwoTCPijjZmt_4QDFQAAAAAdAAAAABAE
The add shows dark colours and lighting because its about Black Friday deals and the products that are getting discounted are also dark colours except the thing on the left that’s the most salient object is on the left

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This shows bright lightning because of the bright colours and it doesn’t have a dark background.

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This is shows how bright you can use this product and shows how quickly this product can turn a dark room into light

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The low camera angle shows that he’s big and powerful