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Al final de la unidad, los estudiantes podrán identificar y explicar los fundamentos del Diseño Gráfico, incluyendo la línea, la forma, el color, la textura, y el espacio.

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Los estudiantes aplicarán los elementos del Diseño Gráfico en proyectos creativos, demostrando una comprensión integral de su uso efectivo.

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Acceso a software de diseño gráfico como Adobe Photoshop o Illustrator. Para una opción gratuita, considera usar GIMP.

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Current Stable Version

The current stable release of GIMP is 2.10.36 (2023-11-05).

Show downloads for GNU/Linux | macOS | Microsoft Windows | All
(we think your OS is ... Well, we don't actually know. Either JavaScript is disabled, or I am not working quite right... So I am showing you all the options )

GIMP for Unix-like systems

Warnings and information

Flatpak build available in: x86-64 and AArch64 ( note: i386 and ARM-32 versions used to be published, yet are now stuck at GIMP 2.10.14 and 2.10.22 respectively).

If available, the official package from your Unix-like distribution is the recommended method of installing GIMP!

The flatpak build is new and has known limitations, though it will likely provide faster updates, following GIMP releases closely.
Therefore choose your installation medium according to your needs.

Flatpak additional instructions

The flatpak link above should open your software installer and prompt you to install GIMP. Yet it may not work out-of-the-box on some platforms since the flatpak technology is new. If that is the case, ensure flatpak is installed and if clicking the link still does not prompt to install GIMP, then manually install by command line:

flatpak install https://flathub.org/repo/appstream/org.gimp.GIMP.flatpakref

Once installed, it will be made available exactly the same way as other applications (menus, desktop overview, or any specific application launch process used by your desktop).
If this is not the case, we suggest to report a bug to your desktop or distribution asking for proper support of flatpak. In the meantime, you can still run it by command line (not as the recommended method, only a workaround):

flatpak run org.gimp.GIMP//stable

This installation will also provide regular update. You don't have to come back on this page and install again (it will not work!) when a new version of GIMP is released. Instead if your distribution and/or desktop has a good support for flatpak, it should propose to perform updates.
Once again, if your distribution does not have proper support, you can always fall back to using the following command line:

flatpak update

Systems without flatpak support

GIMP can also run on Solaris and is available for the BSD family of systems such as FreeBSD and OpenBSD.

Please refer to the documentation for your Unix-like system on the installation of software.

GIMP for macOS

Warnings and information

Supported OS: macOS 10.12 Sierra or newer

!IMPORTANT! ⚠️ App Store: GIMP team does not provide any package on Apple's App Store at the moment. Any downloads on the store are created by third party and is not in anyway connected to the GIMP team. ☢️

These are vanilla builds without any third-party add-ons. Just open the downloaded DMG and drag and drop GIMP into your "Applications" folder.

Since version 2.8.2, GIMP runs on macOS/OSX natively. No X11 environment is required.

Security

Older Downloads

Previous installers for macOS/OSX can be found on download.gimp.org.

Third Party Downloads

Third party packages are not officially supported by the GIMP project. Therefore you should report issues to the packagers first, before reporting to the GIMP team. We only list some of these package systems here because they are widely used FLOSS projects, though we won't list projects providing very outdated versions.

Macports

An easy way to compile and install GIMP and other great Free software on your Mac is by using Macports. The installer allows you to choose from a large directory of packages. To install gimp using Macports, you simply do sudo port install gimp once you have Macports installed.

Last we checked, the GIMP port file pointed to the current stable release and we have reports from people who've built GIMP successfully this way.

Homebrew

Homebrew is similar to Macports and provides packages (aka formulas) to install, either by compiling them from source or by using pre-made binaries. There are indications that there is now a formula for GIMP, installable with: brew tap homebrew/cask && brew install --cask gimp.

NOTE! Please be aware that it was announced recently that Homebrew is using analytics. To turn this off, run: brew analytics off
You can read more about this on Brew Analytics.

Source for version 2.10 (Stable)

GIMP releases are also available as source tarballs from gimp.org and its mirrors, containing the source code to compile for your system: https://download.gimp.org/gimp/v2.10/

Hashes of latest releases to check the integrity of the tarballs

gimp-2.10.36.tar.bz2 (sha256):

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gimp-2.10.34.tar.bz2 (sha256):

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gimp-2.10.32.tar.bz2 (sha256):

3f15c70554af5dcc1b46e6dc68f3d8f0a6cc9fe56b6d78ac08c0fd859ab89a25

gimp-2.10.30.tar.bz2 (sha256):

88815daa76ed7d4277eeb353358bafa116cd2fcd2c861d95b95135c1d52b67dc

gimp-2.10.28.tar.bz2 (sha256):

4f4dc22cff1ab5f026feaa2ab55e05775b3a11e198186b47bdab79cbfa078826

gimp-2.10.24.tar.bz2 (sha256):

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gimp-2.10.22.tar.bz2 (sha256):

2db84b57f3778d80b3466d7c21a21d22e315c7b062de2883cbaaeda9a0f618bb

gimp-2.10.20.tar.bz2 (sha256):

e12f9f874b1a007c4277b60aa81e0b67330be7e6153e5749ead839b902fc7b3c

gimp-2.10.18.tar.bz2 (sha256):

65bfe111e8eebffd3dde3016ccb507f9948d2663d9497cb438d9bb609e11d716

gimp-2.10.16.tar.bz2 (sha256):

cbf9fe9534b913a9487b00cd9710cbc569bfd71fdd2f8c321547701a7d70cbeb

gimp-2.10.14.tar.bz2 (sha256):

df9b0f11c2078eea1de3ebc66529a5d3854c5e28636cd25a8dd077bd9d6ddc54

gimp-2.10.12.tar.bz2 (sha256):

7d80b58e0784120d57d327294f6a1fda281ff51a61935c2cd764da281acaac71

gimp-2.10.10.tar.bz2 (sha256):

12d1f243265c7aee1f2c6e97883a5c90ddc0b19b4346cf822e24adbb6c998c77

gimp-2.10.8.tar.bz2 (sha256):

d849c1cf35244938ae82e521b92b720ab48b8e9ed092d5de92c2464ef5244b9b

gimp-2.10.6.tar.bz2 (sha256):

4ec8071f828e918384cf7bc7d1219210467c84655123f802bc55a8bf2415101f

gimp-2.10.4.tar.bz2 (sha256):

ffb0768de14a2631b3d7ed71f283731441a1b48461766c23f0574dce0706f192

gimp-2.10.2.tar.bz2 (sha256):

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gimp-2.10.0.tar.bz2 (sha256):

7fcc96fb88cb0a0595d2610f63a15dec245bb37bf9db527d37a24fb75e547de2

For instructions on how to build GIMP from source code, you will want to read our developer website.

You may want to read the Release Notes for GIMP 2.10.

User Manual

GIMP's user manual can be dowloaded separately on the documentation website either as language-specific Windows installers or as source tarball.

The manual can also be browsed online

Development snapshots

🤫Pssst... want to check out GIMP 2.99.16 development release? Get it on our development downloads page 🧪.

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The official download page for all things GIMP! Please only use the official binaries provided here unless you really, really know what you're doing (it's the only way to be safe). We try to provide binaries in-time with regular releases, but may occasionally be delayed as the packagers ...

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Utiliza Padlet como una herramienta de colaboración para que los estudiantes compartan y critiquen trabajos de diseño gráfico.

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Comienza con una presentación sobre los elementos fundamentales del Diseño Gráfico. Usa imágenes y ejemplos visuales para ilustrar cada punto. Considera usar Padlet para esta presentación para fomentar discusión.

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Análisis en grupo de diferentes piezas de diseño gráfico, identificando los elementos utilizados. Esta actividad desarrolla la habilidad de análisis crítico.

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Cada estudiante creará un proyecto de diseño gráfico aplicando los elementos aprendidos. El proyecto puede ser una ilustración, un logotipo, o un póster.

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Organiza sesiones de revisión en grupos pequeños donde los estudiantes presenten sus proyectos y reciban retroalimentación.

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Explora cómo la tipografía es un elemento crucial del Diseño Gráfico. Realiza ejercicios de creación utilizando diferentes tipos de letras.

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Cada estudiante presentará su proyecto de diseño gráfico final al resto de la clase, explicando la elección y aplicación de los elementos del diseño.

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Realiza una sesión de reflexión en grupo sobre lo aprendido y cómo pueden aplicar estos conocimientos en proyectos futuros.

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Investiga sobre un diseñador gráfico influyente y crea una presentación sobre su trabajo y su impacto en el mundo del diseño.

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There are famous graphic designers that have had such an impact that their work helped shaped the industry, providing inspiration for future generations of designers. From pioneers of the discipline to maverick contemporary designers forging new ground, the 33 famous graphic designers collected here have made very different contributions but have all had an impact on how graphic design is conceived.

We've picked out influential graphic designers from across the industry, from typographers and logo designers to book cover artists and contemporary digital creators. Of course, there are many other great designers who we haven't managed to include here, but, in no particular order, those below are some of the most famous graphic designers we think everyone should know because of their impact or their fresh take on the field.

If you feel inspired, don't miss our pick of the best graphic design software to update your toolkit. You might also want to browse the best graphic design books to learn more about some of the professionals on this list.

01. Chip Kidd

Based in New York City, Chip Kidd is best known for his stunning book jackets - most notably for seminal publishing house Alfred A. Knopf. Kidd has worked for writers such James Elroy, Michael Crichton and Neil Gaiman (among many others).

One cover you might know? How about Jurassic Park logo, which he originally designed for the cover of Crichton's novel? In his 2005 monograph, Kidd explained the thinking behind his design: "When trying to recreate one of these creatures, all anyone has to go on is bones, right? So that was the starting point...

"Not only was the drawing integrated into the movie poster, it became the logo in the film for the park itself. I think it's safe to say that the Jurassic Park T-Rex became one of the most recognisable logos of the 1990s."

You can listen to Kidd's hugely entertaining TED talk here. Oh, and if you want to see what you could learn from Kidd's portfolio, check out our roundup of famous designers' online portfolios.

02. Rob Janoff

Why do you need to know about Rob Janoff? Simple: he designed the Apple logo. Janoff masterminded possibly the most famous mark in the world today while at ad agency Regis McKenna back in 1977. And although it's been tweaked, the basic form has remained the same ever since - a testament to its simplicity and longevity (and it was created in only two weeks).

Back in 2013, Janoff told us that the idea of an apple with a bite taken out of it was "really a no-brainer". He continued: "If you have a computer named after a piece of fruit, maybe the image should look like the fruit? So I sat for a couple of weeks and drew silhouettes of apples.

"Bite is also a computer term. Wow, that was a happy accident. At that point I thought 'this is going to have a wink and a nod with it, and give it personality'."

And the long-gone coloured stripes? "The big deal about the Apple II was that it was the only computer that reproduced colour images on the monitor, and it was the only computer that you could plug into your home colour TV.

"Also, a lot of it had to do with the aesthetic origins of both Steve [Jobs] and I, which was a kind of hippy aesthetic and The Beatles and Yellow Submarine."

03. Peter Saville

Peter Saville is one of the most famous graphic designers connected to the music industry. He's best known for his record sleeve designs for Factory Records artists - think Joy Division and New Order (Unknown Pleasures, Transmission, Blue Monday and more). But his sleeve work spans five decades. Saville is one of the most prolific record designers of all time, if not the most prolific.

But the Manchester-born designer's work doesn't stop at sleeve design. In 2004 he became creative director of the City of Manchester; he has worked with fashion's elite including Jil Sander and Stella McCartney; and in 2010 he designed the England football home kit.

In 2013 he told The Guardian all about the latter: "The red and white thing has been entirely marginalised by one kind of person. It's synonymous with an attitude that is naive, xenophobic, bullying and self-marginalising. I thought, that's not reflective of the team, or football, or of the nation at all.

"But it turns out the market for those shirts are those bloody-minded xenophobic individuals with the shaved heads. When it came out, they did not like it. They did not like it at all."

Born in 1955, Saville is still going strong - in 2018 he redesigned the Burberry logo and in 2022 he revamped the Aston Martin logo.

04. Michael Bierut

There aren't many design agencies that are more respected than Pentagram - and becoming a partner is one of the ultimate design accolades. Designer and educator Michael Bierut has been a partner for 27 years now and has won hundreds of design awards (he's also got permanent work in MoMA). Before Pentagram, Bierut worked for 10 years at Vignelli Associates.

This famous graphic designer's projects at Pentagram include identity and branding for Benetton, the New York Jets, Walt Disney, design work on Billboard magazine and Hilary Clinton's 2016 campaign logo. This is of course, just a small slice of his sprawling portfolio. Bierut is also a senior critic in graphic design at the Yale School of Art. Check out his Monograph - How To - published in 2015 and his collection of essays, Now You See It, published in 2017.

In 2013, we caught up with his to find out what he looks for in new talent: "The best are people who are bright and articulate, and have great work in their portfolio. I could sit with them all day," he says. "The second best have great work but can't talk about it intelligently. That takes work, but still it's worth the effort.

"I like people who, in talking about their work, scratch below the surface. Don't talk about typefaces and Photoshop effects; talk about the subject matter, and how that interested and inspired you."

05. Massimo Vignelli

Massimo Vignelli died in 2014, but leaves behind a legacy of some of the most iconic design work of the past 50 years.

Having counted IBM, Ford, Bloomingdale's (his 'Brown Bag' designs are still in use today), Saks, American Airlines and many more as clients, and Micheal Bierut among his protégés, Vignelli's influence can still be felt. It lives on perhaps most prominently in the subway map and signage he designed for New York City in 1972.

At the time of his death in 2014, web designer Justin Reynolds wrote an in-depth piece for us on what we can learn from Vignelli's design principles. Reynolds wrote: "He was celebrated for his teaching as well as his work... Which means Vignelli's legacy is of fundamental importance to all designers.

"The web emerged too late in his career to allow him to make a direct contribution to the medium, but the design principles that guided his work have had a profound impact upon the processes and aesthetics of both traditional and digital design."

06. Jonathan Barnbrook

As David Bowie's latter-career go-to designer, Jonathan Barnbrook has become even more prominent in recent times. But Barnbrook's work is far deeper than Heathen, The Next Day and Blackstar.

Before Bowie, he was perhaps best known for his influential type design - Exocet becoming the most pirated font on the web shortly after release in 1991 (it was also used in the FPS video game Diablo).

Barnbrook's VirusFonts foundry continued to thrive throughout the next couple of decades, with Bastard and Tourette being good examples of his still contemporary, but controversial, typefaces.

In an interview with us in 2012, Barnbrook said of Tourette: "Tourette is based on an early 19th century slab serif form. Having Tourette's means that people move outside an agreed code of language... That's what I was trying to say in Tourette. There are swear words that are banned, but it's necessary that they appear in language as well, because we can't calibrate it otherwise. And I do like swearing."

Flip to the modern day and Barnbrook's masterpiece of sleeve design for David Bowie's sign off album Blackstar - the artwork from which was released for free - is every bit as good as the record itself. He also designed the all-caps Exocet typeface.

07. Aries Moross

Aries Moross (previously known as Kate Moross) is creative director of Studio Moross. They are an art director and designer from London who came onto the scene in 2008 with their trademark typography and energetic, fluid drawing style.

Moross has since become one of the UK's most sought-after and successful designers, creating a myriad of album covers, magazine covers, branding and video. Moross even created live visuals for One Direction and for the Spice Girl's 2019 tour.

"I don't think about things in terms of influence. I'm not at school any more," Moross told Creative Bloq in an interview in 2011. "I don't look at a painting by van Gogh and go off and do a van Gogh drawing in my sketchbook. I don't read magazines, I don't go to art galleries, I don't engage with the culture in a traditional way that perhaps a lot of people do.

"I think I get most of my ideas from everyday life - going to the shop or interacting with the bus driver or seeing something by accident. I'm not one for organised culture or anything like that, so I do try to let things happen naturally. I definitely think your influences are to do with your character, your life, your mood and general culture like TV and film that you can't really escape."

08. Carolyn Davidson

Some famous graphic designers have created icons that become known the world over. There aren't many logos that are more recognised internationally than Nike's iconic swoosh. It's often the simplest ideas that are the best, and the Nike mark (which we rate as one of the best logos of all time, proves it.

Graphic designer Carolyn Davidson designed the logo as a student at Portland State University in 1971 - and was paid $35 for it by Nike founder Phil Knight (Knight met Davidson in an accounting class he was teaching).

The tick-like logo was seen as a symbol of positivity, but it's actually the outline of the wing of the Greek goddess of victory whom the brand was named after. In 2011, Davidson told OreganLive.com that "it was a challenge to come up with a logo that conveyed motion" and that Philip Knight was very impressed with the stripes of rival company Adidas - it was increasingly hard to come up with something original.

As Nike grew in the 1980s, Philip Knight gave Davidson an undisclosed amount of Nike stock, making up for that tiny fee she received for the logo.

09. George Lois

In terms of magazine design, George Lois was perhaps the original maverick. From 1962 to 1972 he enjoyed an incredible 10 years at US Esquire magazine, designing some of the most iconic, and perhaps controversial, covers in history - including April 1968's Muhammed Ali cover. He had big ideas, presented in a simple way.

In an interview with Design Boom in 2014, Lois was asked about his ability to surprise. "When I create an image, I want people to take a step back in awe when they see it for the first time. I want them to be taken back first by the strength of the image, then by the meaning of the content. This makes people understand what's special about a product or how exciting and interesting a magazine is.

"Another one of my strongest skills is making something memorable. If something is memorable, it stays in the consciousness, and that helps sales."

As well as a successful magazine designer, Lois was also a top figure in the world of advertising, working for a raft of huge clients including MTV, VH1, ESPN and Tommy Hilfiger.

10. Saul Bass

It sounds like hyperbole, but Bass was probably the most famous graphic designer of the 20th century. His work transcended graphic design, poster design, film titles, logos and more - with perhaps his most iconic work being opening sequences for Hitchcock. In fact, his opening credit work spanned five decades - right up to his death in 1996. Some of his last work was for Martin Scorcese on Goodfellas and Casino.

In a 2011 article for the Telegraph, Scorsese reflected on Bass' genius: "I had an idea of what I wanted for the [Goodfellas] titles, but couldn't quite get it. Someone suggested Saul, and my reaction was: 'Do we dare?' After all, this was the man who designed the title sequences for Vertigo, Psycho, Anatomy of a Murder... and so many other pictures that defined movies and moviegoing for me.

"When we were growing up and seeing movies, we came to recognise Saul's designs, and I remember the excitement they generated within us. They made the picture instantly special. And they didn't stand apart from the movie, they drew you into it, instantly. Because, putting it very simply, Saul was a great film-maker.

"He would look at the film in question, and he would understand the rhythm, the structure, the mood - he would penetrate the heart of the movie and find its secret."

Bass was also prolific as a logo designer, creating the marks for AT&T, Kleenex, United Airlines, Minolta and many, many more.

11. Morag Myerscough

For over 30 years, Morag Myerscough has been creating stunning supergraphic installations - grand scale installations, pop-ups and wayfinding graphics that bring spaces to life through her trademark bright colours.

Her clients - through her studio, Studio Myerscough - include London's Barbican, Royal London Hospital and the Stockholm Kulturfestival. Later in 2021 will see a super-colourful installation project for the City of Paris, which builds an 'after' to Covid.

In 2013, Myerscough revealed to Design Boom just what makes her tick: "What I enjoy the most [about environmental graphic design projects] is that people enjoy and respond to the places we make and it makes a difference to them.

"I put a narrative in the building; we make places where people feel they belong," she says. Her awards include the Design Museum's Design of the Year.

12. Lindon Leader

Leader by name, leader by nature, Lindon Leader is responsible for one of the cleverest logos out there, utilising negative space in a way never done before (at least for a huge global company). In 1994, Leader was senior design director at Landor Associates when the FedEx logo was designed. It was subsequently applied to 600 aircraft and 30,000 ground vehicles. Now there's a portfolio piece.

Leader told us, in an interview in 2013, that Landor did around 200 designs for the logo before settling on a shortlist of 10 to show to the FedEx brand manager. And the use of white? Particularly that hidden arrow between the E and the X? "I cannot tell you how many times I fight with a client who says 'I'm paying an enormous amount of money to pay for an ad in a magazine and you're telling me you want 60 per cent of it to be empty space?'" he smiles.

"On the one hand I can understand where they're coming from, but basically the average client does not have a sophisticated enough appreciation of white space to understand that it can be a strategic marketing tool."

As well as FedEx, Leader worked on many high-profile branding projects while at Landor, quoting his favourites as Hawaiian Airlines, Cigna Insurance and Banco Baresco. But Leader understands just what the FedEx logo means: "While I think I'm blessed and privileged to have said I designed the FedEx logo, sometimes I think I'm going to go to my grave and that's the only thing people are going to remember me for."

13. Herb Lubalin

The famous graphic designer, typographer and advertising director Herb Lubalin was perhaps most recognised for his work on magazines published by Ralph Ginzburg. Eros, Fact, and Avant Garde. These titles gave Lubalin unprecedented room for typographic experimentation.

He also gained acclaim for designing the typeface ITC Avant Garde, based on the logo font from the magazine of the same name. Lubalin passed away in 1981, having won the 1980 AIGA Medal.

The profile of his distinguished career on the AIGA site says: "Herb Lubalin's unique contribution to our times goes well beyond design in much the same way that his typographic innovations go beyond the 26 letters, ten numerals and the handful of punctuation marks that comprise our visual, literal vocabulary. Lubalin's imagination, sight and insight have erased boundaries and pushed back frontiers."

It also says: "Typography is the key. It is where you start with Lubalin and what you eventually come back to. However, 'typography' is not a word Lubalin thought should be applied to his work. 'What I do is not really typography, which I think of as an essentially mechanical means of putting characters down on a page. It's designing with letters. Aaron Burns called it typographics, and since you've got to put a name on things to make them memorable, typographics is as good a name for what I do as any.'"

14. Marian Bantjes

Marian Bantjes is a Canadian designer, artist and letterer. Her unique approach to typography, weaving it between often ornamental graphics, has built her a reputation as one of contemporary design's most creative letterers, her striking portfolio backing this up.

In 2010, she released the beautiful monograph I wonder (which was republished in 2018, with an extra chapter). In 2013, she released Pretty Pictures, published by Thames and Hudson in the UK/Metropolis Books in the US

In 2013, she revealed to Nothingmajor.com her fascination with challenging the way type is seen: "I think I like the fact that you can push letterforms into so many different shapes. Like graffiti - I'm fascinated with graffiti - I think graffiti is so sophisticated typographically.

"I love the idea of something that's recognisable and readable to those who know how to read it, but not everybody else. I like the continuum between the readable and unreadable, the variation there is within that. I just really love that ability to experiment with that and make forms that are interesting but that say something, but are not abstract."

15. Max Miedinger

Neue Haas Grotesk. Sound familiar? Well, how about Helvetica? This legendary typeface was designed in 1957, but it was renamed in 1960. As neutral as it is legible, Helvetica's ubiquity has no doubt made it the love/hate typeface of today. And the man behind this now-omnipresent typeface was Max Miedinger.

Meidinger learnt his trade in the 1930s, and after the Second World War he worked at Haas Type Foundry in Switzerland. The story behind Helvetica goes as such: the foundry needed a typeface to rival Akzidenz-Grotesk by H Berthold. It took Meidinger months to draft the new typeface before presenting it to the company's director Eduard Hoffmann.

Neue Haas Grotesk was soon changed to Helvitia (to denote the typeface's Swiss origins) before another tweak made it Helvetica. It's since been used everywhere - from the American Airlines logo to BMW to, well, hundreds of big brands. And even today it's the choice of designers wanting a clean, legible typeface that's an expression of modernist perfection.

But Helvetica isn't for everyone - after all, familiarity breeds contempt. If Helvetica is a bit too familiar for you, check out our list of alternatives to Helvetica.

16. Susan Kare

While Mr Hyperbole Jony Ive is now responsible for all the icons you see on your Mac and iOS devices, we would never have got to this point without the inimitable Susan Kare - the designer responsible for the original icons and interface elements on macOS.

A creative director at Apple in the 1980s, Kare paved the way for what we see on our desktops every single day: the trash can, the happy/sad Mac, the Command key icon.

In our interview with Kare back in 2013, she reflected on her time at Apple: "I really enjoyed working with Steve Jobs, both at Apple and then later at NeXT [the company founded in 1985 by Steve Jobs after he'd been forced out of Apple]. He cared so much about every detail, was interested in design and graphics, and challenged you to do your best work."

She's still innovating now, with her portfolio boasting icons for Facebook, Microsoft, Wired and more. Kare also worked on the Geneva typeface, as we revealed in our post 5 fonts created by famous designers and why they work.

17. Erik Spiekermann

Erik Spiekermann has enjoyed a distinguished career as both a famous graphic designer and typographer. He's best known for designing some of the most successful fonts of the last century. FF Meta, originally designed for the German Post Office, is possibly one of the most prominent.

So what makes a good typeface in Spiekermann's expert eyes? "The alphabet hasn't changed," he smiles. "If it deviates too far then it will be disturbing. A shoe is a shoe. A triangular shoe is not going to work.

"But it has to have that little element in there that most people won't even notice - something a little different. It has a different take; it may feel warmer or colder or squarer or whatever."

18. Paul Rand

Born in 1914, Paul Rand was an American art director and graphic designer. He was undoubtedly best known for his logo work, including that for one of America's biggest companies, IBM. Rand's first IBM logo was revealed in 1956 as part of the company's new focus on the importance of design. Using a big, slab serif face, its statement was bold and confident.

Later on in 1972, Rand refined the logo, breaking it into eight horizontal stripes (reminiscent of the scan lines on the cathode ray tube monitors of the day) and introducing the distinctive IBM blue.

Interesting fact: Rand was actually born Paul Rosenbaum but when he established himself as a designer he shortened his name to Paul Rand - four letters for name and surname. And his name became a symbol in its own right as he became one of the most famous graphic designers of his age.

Rand also designed the logo for Steve Jobs' post-Apple venture, NeXT. Jobs said: "I asked him if he would come up with a few options, and he said, 'No, I will solve your problem for you and you will pay me. You don't have to use the solution. If you want options go talk to other people.'" Rand passed away in 1996.

19. Alan Fletcher

One of the founding partners of Pentagram, Alan Fletcher was one of the most famous graphic designers of his generation (and in fact, any generation). His work spans decades, but he was most recognised for his Pentagram years, when he was at his most prolific.

Fletcher's logo for London's V&A museum is a testament to the timeless appeal of his work. Designed in 1989, it's still going strong more than 30 years later. The relatively fragile Bodoni-style serifs work brilliantly with negative space to create a high-contrast, confident logotype.

Fletcher passed away in 2006, but check out the Alan Fletcher archive for a comprehensive journey through his career.

20. Milton Glaser

Milton Glaser was another of the most famous graphic designers of all time. His most celebrated work is undoubtedly the logo he designed for New York to promote tourism in the city in 1977. Much used, adapted and adored, the I ❤ NY logo is set in American Typewriter, a rounded slab serif.

But Glaser, who died in 2020, was much more than one logo. His work for Bob Dylan, DC Comics and The Brooklyn Brewery are just some of the logo masterpieces that cement him as one of the most prominent designers in history.

"The most important thing in design, it seems to me, is the consequence of your action, and whether you're interested, fundamentally, in persuading people to do things that are in their interests," he told us in an exclusive interview in 2009).

But Glaser was much more than the one logo. His work for Bob Dylan, DC Comics and The Brooklyn Brewery are just some of the logo masterpieces that cement him as one of the most prominent designers in history.

21. Stefan Sagmeister

Born in Austria, New York-based graphic designer and typographer Stefan Sagmeister enjoyed a career resurgence in 2012 when he made Jessica Walsh (number 22 in our list) a partner at his studio, which was named Sagmeister & Walsh.

Just as he had done when he launched his own studio, Sagmeister announced the partnership with a naked photoshoot. That did the PR job. This partnership dissolved in 2019, and Sagmesiter now runs Sagmeister Inc.

But there's more to Sagmeister than nudity. His often conceptual, thought-provoking work has turned just as many heads as his PR stunts: particularly his 'cutting' work for AIGA and his incredible album artwork for Lou Reed.

22. Jessica Walsh

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33 famous graphic designers that everyone should know

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Find inspiration in the work of these pioneering famous graphic designers.