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1. Pick any product Category

2. Read the definitions of e-commerce product types

3. Think of ways that you can add features to your current products that will sell online

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1. Product: A Conventional Oven that helps you to cook food

2. Digital Products: Digital interactive book with lots of recipes that can be made in ovens

3. Services: Provide cooking services for parties

4. Subscription: Pay a monthly or yearly fee for maintenance and for accessing the digital product

5. Bundled Products: Easier to sell special soaps for washing ovens

6. Customizable products: Customer is allowed to customize the door of the oven - glass vs stained glass vs steel

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group number 5

1. selected product: digital camera

3. Features we can add to our camera to make it more attractive to sell online:

- Customisable and interchangeable appearance

- several types of objectives for all types of needs;

- Resistant to water and violent shocks

- Connected device to transfer photos and videos directly to your smartphone

- Possibility to purchase a portable printer connected to the camera via bluetooth

- front lens for selfies

- infrared feature to take pictures in complete darkness

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1. High Quality Coffee Machine (1100€)

2. Digital Product:

Virtual Barista classes to learn how to make the perfect Coffee (50€ pP)

VR Tours of the coffee farms where our company buys the coffee to show that we are sustainable and pay our workers fairly (25€ pP)

3. Services:

Barista classes / shows at the home of the coffee machine owner (200€)

Coffee bike / truck catering for events (to show how good our coffee is and gain new customers)

4. Subscriptions:

Coffee subscription: regular bean delivery (different farms from different places) (20€ a month)

Yearly maintenance and deep cleaning with an guarantee extension (40€)

5. Bundled products

cleaning pods (10€ 10 pieces)

Accessoires like a mg scale (15€)

6. Customizable product

customization of software (more or less detailed how the customer wants)

Customization of the machine (color, functions)

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Treadmill,

You can purchase digital products for the treadmill. You can download the music option as well as programmed workouts.

Along with the treadmill, there can be an app or website that gives online workouts and online coaching for different demographics for a subscription based payment.

Like amazon, we can offer bundle products. When buying the treadmill, running shoes and running nutritional products can be bought and added to the cart for an exclusive price.

You can purchase products like water bottles or running socks that can be customisable

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1-  Physical product: Electric scooter is a technically, an electric scooter is a motorised two-wheel vehicle or Personal Light Electric Vehicle (PLEV). They differ from electric bikes not just because they don't have pedals but because they are classed as motor vehicles under the road traffic laws.

2-     Digital : Safe application to secure this scooter with Bluetooth technology :

-          Selection of driving modes.

-          Distance travelled.

-          Total distance travelled.

-          Remaining autonomy.

-          Locking the motor wheel to secure the scooter.

-          Switching on the front light.

-          Simplified diagnostic mode for optimization of after-sales service.

-          Navigation assistance.

3-     Service : insurance, assistance after-sell, maintenance, security lessons, customize ( stickers, music, lights…)

4-     Subscription: insurance, location, parking

5-     Bundled  Product : anti-puncture wheels

6-     Customizable product : customer is allowed to customize the scooter ( the deck, handlebar )

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1. Product: A smartwatch with standard features like time display, fitness tracking, and notifications.

2. ﻿﻿﻿Digital Products: An exclusive app that offers personalized fitness coaching, health monitoring, and integrates with other smart devices in the home.

3. ﻿﻿﻿Services: Offer personal training or wellness consultations that can be booked through the smartwatch. Also, tech support services for setting up and troubleshooting the device.

4. ﻿﻿﻿Subscription: A premium service offering early access to new watch faces, features, and integration capabilities. Also, a VIP health and fitness service with customized workout and diet plans.

5. Bundled Products: Pair the smartwatch with accessories like additional bands, portable chargers, and protective cases.
Offer a package that includes smart home devices that the watch can control.

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1. Product : Selling exclusive cars online

2. Digital product : An online app where you can configure your own car and have all the informations about the car.

1. Services & features :

Monthly subscription (75€) to the nearest track to test the limits of the car

Annual subscription (350€) installation of a device in the car, connected to the app and to our data center in order to have eyes on the car. This device shows every mechanical and electronic problems.

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1) selected product : thermomix

2)digital products : interactive book, able to start the production of a recipe when there are all the ingredients present

3)Services: installation of the product and explication.

4)Subscription: Pay a month or a year for accessing of the digital product

5)bundled products : accessories of kitchen that make easier to cook. Little bag to help to transport the product. Other interactive books for specials recipes. Replacement parts

6)Customizable : sticker or decal that you can put on the product to change the aspect.