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1) Prepare a short survey for your choice of product to be developed 2) Distribute the survey to your target customers (at least about 50 respondents) and compile the results 3) Analyze the results – identify hard and soft metrics using Pareto Diagram – at least 10 design parameters 4) Identify at least three competitor’s products and do benchmarking against them with respect to the identified design parameters 5) Prepare a short presentation of 20 minutes for the next class

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Select one type of product for your group project. – Define a simple process on how you want to capture the customer needs for your product – Collect and analyze the data from your market analysis of your product – Prepare a short 15-minute presentation for next class