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WGSN and Coloro present their Key Colours for A/W 25/26, which are aligned with influences that will drive consumers, including a focus on wellbeing, creativity, the environment and technology.
London, October 1, 2023 - WGSN, the global authority on consumer and design trends, and Coloro, the global authority on the future of colour, today announced the colours that will be adopted by 2026.

Acceleration is the overarching theme driving our A/W 25/26 Global Colour Forecast. As the climate crisis brings chaos and strange omens of decline (orange skies, green oceans), we will see an acceleration of change, both good and bad. Urgency, repair and reassurance will be necessities in this new reality, as is reflected in our A/W 25/26 colours.

The Key Colours for A/W 25/26 are Celestial Yellow, Cherry Lacquer, Retro Blue, Neon Flare and Future Dusk.

Urangoo Samba (she/her), Head of Colour for WGSN, said: "Light and luminous hues such as Celestial Yellow, as well as meditative and sensual darks of Future Dusk and Cherry Lacquer speak of the search for restoration, whether it be looking out to cosmos for guidance, or turning our gaze inwards for solace.

Dependable and familiar colours such as Retro Blue echo the enduring appeal of nostalgia and the need to connect with people and things that are comforting and recognisable in a world that feels perilous and uncertain.

Intense and bright tones such as Neon Flare mirror the beauty and strangeness of nature, and the urgency and activism required to bring it back to a place of balance."

Sansan Chen, Managing Director of Coloro, the innovative colour system used in the forecast, said:"Before any seasonal palette is confirmed, all forecasted colours are run through Coloro's Feasibility Intelligence solution to ensure the colours are broadly achievable on most materials. We typically choose colours that can be achieved on all materials, however, based on strong trend evidence provided by WGSN, this year we decided to overlook this criteria for the colour Neon Flare 014-68-58 and it was added as a Key Colour for A/W 25/26. The colour is not achievable on cotton and has limited lightfastness on nylon but Coloro provides brands with the knowledge of how they can appropriate and achieve ways to introduce that important pop of neon colour while avoiding all the frustrations of misapplications. This showcases the importance of a balanced approach that I'm sure is mirrored in our clients' businesses and how creativity and technical expertise are always working together for the win."
Celestial Yellow- 048-90-17
Celestial Yellow is a glowing, luminous, multi-sensorial colour that feels both restorative and surreally off-kilter. It is reminiscent of the moon, the stars and the sun, and connects with the search for reassurance and guidance as people look to spirituality, astrology and astronomy in times of uncertainty.
Cherry Lacquer- 159-23-15
Cherry Lacquer is a subversive dark with a luxurious appeal. In the age of rage and uncertainty, Cherry Lacquer feeds into themes of resistance and rebellion. It also has a seductive quality that taps into our deepest desires, taboos and pleasures as a form of radical escapism and self-empowerment.
Retro Blue- 100-64-14
Retro Blue is an offbeat, analogue colour with a warm and sentimental quality. It has an undercurrent of soft joy and innocence brought on by memories, aligning with the rise of kidults and nostalgic sentiments reimagined among Gen Z.
Neon Flare- 014-68-51
Neon Flare is a transient neon with a kinetic and synthetic quality. As the planet faces code red and climate anxiety becomes more pervasive, this AI-inspired colour has an igniting and stimulating effect, fuelling a sense of collective urgency as we strive to unlock solutions to 'wicked problems' (those with interdependent factors, which seem impossible to solve). Its charged character speaks to the need to come together and restore our spirits in a burst of communal effort and energy.
Colour of the Year - Future Dusk- 129-35-18
This will be a year of strategic imagination, when individual and collective creativity will be harnessed to generate new economic and ecological solutions. Future Dusk aligns with this theme, sitting between blue and purple, and bringing a sense of mystery and escapism through its dark and moody qualities.

This surreal and otherworldly shade also has a celestial and futuristic character inspired by the emergence of the second space age. It aligns with themes of moving from darkness to light, dusk to dawn, preparing us for new horizons.

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WGSN x Coloro - The partnership that delivers Colour of the Year predictions unites WGSN's trend forecasting expertise with Coloro, a global colour system that offers physical and digital solutions to ensure colour accuracy. Each season, WGSN experts choose tones for the company's forecasts directly from Coloro's extensive library of 3,500+ contemporary colours. Health checks are run, utilising Coloro's feasibility data to ensure the chosen colours are achievable across substrates and meet acceptable fastness and testing results. Anticipating achievability upfront ensures wastage is minimised in the production process.

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NOTES TO EDITORS
For further information and images, please contact:

WGSN Press Office (press@wgsn.com)
James Volpe, WGSN (james.volpe@wgsn.com / +1 201 739 6177)
ABOUT WGSN
WGSN is the global authority on consumer, lifestyle and product design trends, helping brands around the world create the right products at the right time for tomorrow's consumer.

WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory.

WGSN is an Ascential company. Visit wgsn.com
ABOUT COLORO
Coloro is the future of colour. A beautifully designed system, backed with a technically sound approach, providing the product design sector with the freedom to create and execute colour with total confidence. Coloro offers physical and digital products, drawing from an extensive library of 3,500 contemporary colours and expert advisory services. For more information, visit coloro.com.
ABOUT ASCENTIAL
Ascential delivers specialist information, analytics and eCommerce optimization platforms to the world's leading consumer brands and their ecosystems.

Our world-class businesses improve performance and solve problems for our customers by delivering immediately actionable information combined with visionary longer-term thinking across Digital Commerce, Product Design, Marketing and Retail & Financial Services.

With more than 3,000 employees across five continents, we combine local expertise with a global footprint for clients in over 120 countries. Ascential is listed on the London Stock Exchange.

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WGSN and Coloro announce the Key Colours for A/W 25/26

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WGSN and Coloro present their Key Colors for A/W 25/26, which are aligned with influences that will drive consumers, including a focus on wellbeing, creativity, the environment and technology.

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Strengths: Qualitative fabrics. Fabric composition is a mix of premium materials. Caters to consumers feminine and delicate personalities. Inclusive, has a petite section for smaller women. It shows they hear their smaller customers. The brand has clothes that cater for most day-to-night activities. Casual wear clothes in the Hobbs collections cover clothing in the comfort of your home, or for more relaxed outfits outside or at work. Prices can work for working class customers as well as upper class acorn 1 category.

Weaknesses: Direct competitors all have more casual clothing, and have lower price points for their essentials. The London collection lacks pattern, and texture in comparison to the 2023 London Collection.

Opportunities: Develop on countryside camapign, add ayering, prints for your out of london customers.

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AGE: MIDS 30-60s

ACORN CATERGORY: 1,2,3.

Loyal customers that shop at the brand for the brand name, quality and longevity of the garments.

JOBS: Retired/ senior professionals with a disposable income.

HOBBIES: attending events such as weddings, ASCOT. Travelling. Creating styling videos.

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Glowing, luminous, multi-sensorial colour that is reminiscent of the moon, the stars and the sun, and connects with the search for reassurance and guidance as people look to spirituality, astrology and astronomy in times of uncertainty.

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Subversive dark with a luxurious appeal, feeding into themes of resistance and rebellion. Also has a seductive quality that taps into our deepest desires, taboos and pleasures as a form of radical escapism and self-empowerment.

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Reiss - Designer Womenswear, Menswear, Childrenswear & Accessories

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Reiss is a modern, global fashion brand offering stylish womenswear & menswear. Shop the iconic collection online at Reiss today

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Phase Eight UK | Shop Dresses, Occasionwear, Shoes & More |

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Shop women’s clothing for work, weekends, and weddings. Enjoy 20% off everything for a limited time only and get free delivery on all orders over £150.

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Women's Clothing | Ladies Clothes & Fashion | Karen Millen

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Discover women’s clothing for work, weekend or special occasions. Shop Karen Millen’s new collection of dresses, coats and tailoring for women now.

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Discover the latest women’s, men’s, and childrenswear collections in joyful colours at Boden. Timeless British fashion, designed with love and made to last.

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Whistles | Shop Black Friday & Cyber Monday Deals Online |

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Looking for forever pieces? Shop whistles.com for modern women’s fashion, accessories, and shoes. Get free delivery when you spend over £150. Shop now.

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L.K.Bennett | Luxury Women's Clothing & Fashion

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Considered outfit solutions for stylish, busy women

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About our customer, she's at the heart of everything we do

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Contemporary yet timeless pieces, made to last

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Inspiration from our heritage with modern ideas

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Our Hampstead roots, where town and countryside meet.

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By working together, we can go for

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Sustainable Fashion & Ethical Clothing | Our Commitment | Hobbs London | Hobbs |

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At Hobbs, we’re committed to becoming more responsible in everything we do. Read about our promise and journey so far.

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Going off of the brands values, proposing a capsule with country meets city pieces

Reversible gilets

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An offbeat, analogue colour with a warm and sentimental quality. It has an undercurrent of soft joy and innocence brought on by memories.

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A transient neon with a kinetic and synthetic quality, with an igniting and stimulating effect, fuelling a sense of collective urgency. Its charged character speaks to the need to come together and restore our spirits in a burst of communal effort and energy.

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Colour of the Year - Future Dusk- 129-35-18

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Colour of the Year - Future Dusk- 129-35-18

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Surreal and otherworldly shade also has a celestial and futuristic character inspired by the emergence of the second space age. It aligns with themes of moving from darkness to light, dusk to dawn, preparing us for new horizons.

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Cow prints and appaloosa spots are the new True Leopard as Western themes. Painterly and speckled markings that resemble animal fur are the newest iterations.

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Small collection

Hobbs is a timeless brand. Some pieces in time may be valuable and be passed down to the ladies children and grandchildren. Could be the same with jewelry?

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Organic spirals migrate to apparel, echoing the desire to connect deeper with nature. Use them to evolve popular Natures Textures. Mystical and spiritual details that draw on ancient wisdom are key prints.

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Can take the ladies from day to night activites. Think tops, gilets, trench coats.

Polo neck jumpers, can be layered on dresses, can be paired with jeans for a more casual look, bottoms for a smarter look.

To highlight day-to-night focus : basic top- smart bottoms. Smart top- basic bottoms

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Prints typically associated with officewear, like foulards, polka dots and stripes, are making a formal comeback for everyday wear. Invest in small-scale iterations in neutral tones.

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Capitalise on the consumer demand to be at one with nature and blend in with the natural surroundings via organic camouflage. Florals that are intertwined with painterly textures will broaden your audience.

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https://www.instagram.com/hobbslondon/?hl=en

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Charred, scorched and burnt tie-dyed effects become the latest must-have update to both small-scale and mid-sized florals. These partywear prints that stand out in the darkness and shine in videos and photos will be demanded by Gen Z as they document their nighttime socials.

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which goes in more depth about the capsule that we may not be able to cover in the presentation

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Higher fabrics

Silk

Leather

Wool

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https://www.facebook.com/hobbslondon/events/?_rdr

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Hobbs bathroom range

Towels

Robes

Flannels

Slippers

Print and Logo. Wool lining ?

patterns? inspired from old english hampstead roots?

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Hobbs London targets a sophisticated, fashion-conscious consumer, typically women who value timeless, elegant, and well-tailored clothing. These consumers tend to be professionals, often in the mid-to-high income bracket, who appreciate quality fabrics and craftsmanship. They are usually looking for versatile pieces that can transition from work to social events, preferring classic yet contemporary designs over fast fashion trends.

The brand's consumers are often in their 30s to 50s, with a focus on practicality and style that complements both career and lifestyle needs. They value investment pieces, aiming for a wardrobe that offers longevity and understated luxury, with an emphasis on British-inspired aesthetics.

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Threats: competitor brands creating similar products for a lower price

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We visited Hobbs 02 and Canary Wharf. There was a clear difference in consumer needs.

The 02 store has old stock, at a discounted price. Customers at the 02 tend to make more conscious and emotional purchases. The stock was from previous collections, and there was no clear customer journey in store. We noticed there was a jewellery display at the back, which gave us the idea for our fine jewellery collection to display goods by the till area. This would serve as an afterthought, to compliment the customer’s outfits.

The Canary Wharf store was for workers. It featured lots of office attire, but also had a clear day-to-night theme. This aided us with our A/W 25 ideation. The idea is our ladies should not have to commute home inbetween work and going out, their outfits will be great for work and events. Our reversible filets adds causal to the outfit and most importantly comparability.

This perfectly ties with our countryside theme, as our A/W 25 collection has reversible sides and lining that features plain fabrics and patterns, to suite whatever lifestyle our Hobbs women may live.

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We have also featured some Google photos of Hobbs VM to get a sense of how Hobbs present themselves to the public.

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Our A/W 25 Collection features prints and patterns gathered from WGSN that suit Hobb’s brand identity.

Choosing amazing fabrics to feature such as wool blend for the trench coat, silk for the blouses and 100% organic cotton, the idea is to have clothes with amazing quality fabrics that last long and can be passed down.

Heritage is an important word for Hobbs- it can be seen in their work and their messages. The Urban Prairie adapts to this, as the collection can be work between generations and is appropriate for all ages.

Our directional pieces may be our printed cotton/ silk dress. This may be as patterns are more fashion forward and considered an investment piece by many. It wouldn’t be considered as an everyday item. This is the same as our pattern lined Blazer. It may be an everyday wear for some but not all.

Core items include our trench coat,silk blouse and slim crop work trousers. Every lady is most likely to have these in her wardrobe after seeing the Hobbs AW 25.

Basic items include kick flare jeans and cotton puff sleeve shirts

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Fine jewellery- a future development for HOBBS.

No other competitor of Hobbs has developed a fine jewellery line just yet. We know that with Hobbs’ loyal clientele they will adore the collection.

The idea stems on from A/W 24 & 25 of town meets countryside to cater to ALL women of Hobbs. To have a clean polished look with quirky features.

The pure 9K gold and 925 silver collection will feature necklaces, bracelets and earrings. Plain necklaces will be perfect for layering features or to have for simplicity and elegance. Designs will include countryside and town elements such as welly boots, phone booth, horses and more pendants and charms for necklaces and bracelets.

Two tone 925 silver and 9K Gold jewellery will also feature in this collection to symbolise the best of both worlds.

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Competitor

Reiss: Reiss is a modern fashion brand offering womenswear, menswear and childrenswear. The garments transcend time and trend.

LK Bennett : Offers distinctive and luxury pieces. The brand focuses on maintaining the premium quality of fabrications and finishes.

Karen Millen: KM specializes in tailoring, coats and evening wear. Their 2024 tagline is to ensure never-ending elegance.

Whistles: Whistles creates clothing for the modern woman, fusing contemporary designs with playful details. Timeless pieces with an intelligent sense of design.