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-Emergence of India as a key market in fashion

-Localization

-Boost in AI related businesses/companies

-Work from home

-Nearshore Sourcing

-Social media marketing & e commerce

-Vegan/sustainable businesses / fashion businesses

-Rise of Micro Trends

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-Chat.gtp (a.i)

-Adobe , microsoft (companies that support work from home)

-Tiktok Ads (social media marketing)

-paypal , moncler , pandora etc ( sustainable companies)

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Trend 1 : Emergence of India as a key market . 

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Trend 1 : Emergence of India as a key market . 

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This article discusses India's apparel market, particularly in the mid-market segment, which is projected to grow at 12 to 17 percent by 2025, significantly outpacing the global fashion market's expected low single-digit growth. The report highlights India's economic growth, fueled by its expanding middle class and digitization, positioning it to become the world's third-largest consumer market by 2027.

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India Emerges as Key Growth Market for High Street Fashion Manufacturers: McKinsey Report

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India is poised to become a major player in the global fashion industry as international brands shift their focus to Asian markets, driven by China’s economic slowdown and evolving consumer trends.

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-Fashion cycles accelerating due to TikTok, influencers, and AI trend forecasting.

-Custom and on-demand fashion production reducing waste and overstock.

-AI-based tools allowing customers to design their own clothes before purchasing.

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Discover the rise of micro trends and their influence on fashion

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Dive into the world of micro trends and discover how fashion’s rapid evolution is reshaping consumer behaviors. Learn more here!

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This piece explores how nearshore sourcing is reshaping the fashion landscape by bringing production closer to home, leading to reduced transportation costs and enhanced responsiveness to market trends.

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The apparel and fashion industry has always been at the forefront of adapting to new trends, not just in design but also in production methodologies. One transformative trend gaining momentum is near shore sourcing. This practice, which involves relocating production closer to the consumer market, is revolutionizing the way the industry operates, offering myriad benefits in terms of speed, flexibility, and sustainability.

The Traditional Model: Offshoring

For decades, offshoring has been the dominant model in the fashion industry. Brands would outsource their production to countries with lower labor costs, primarily in Asia. This model, while cost-effective, has several drawbacks, including long lead times, high transportation costs, and lack of agility in responding to market trends. Additionally, the environmental impact of shipping goods across continents and the ethical concerns surrounding labor practices in some regions have prompted brands to seek alternatives.

The Emergence of Near Shore Sourcing

Near shore sourcing involves moving production closer to the company's home market or primary consumer base. For European brands, this could mean shifting production to Eastern Europe or North Africa, while American brands might look to Central America or Mexico. This approach offers several compelling advantages:

1. Reduced Lead Times

Proximity to the market drastically cuts down on the time it takes to get products from the factory to the store. This is crucial in an industry driven by fast fashion and ever-changing consumer preferences.

2. Increased Flexibility

Shorter supply chains allow brands to be more responsive to trends and market demands. Companies can quickly adjust their production schedules based on real-time sales data, reducing the risk of overproduction and markdowns.

3. Lower Transportation Costs

With production facilities closer to the end market, transportation costs are significantly reduced. This not only saves money but also reduces the carbon footprint associated with shipping goods over long distances.

4. Enhanced Quality Control

Closer geographical proximity allows for better oversight of production processes, ensuring higher quality standards and easier implementation of any necessary changes or improvements.

5. Sustainability and Ethical Production

Near shore sourcing often aligns with a brand's sustainability and ethical goals. Reduced transportation emissions, better labor conditions, and the ability to implement stricter environmental controls contribute to a more sustainable production model.

Case Studies

Several leading brands have successfully implemented near shore sourcing, reaping its benefits:

Zara: The Spanish fashion giant has long leveraged near shore sourcing, with a significant portion of its production based in Spain, Portugal, and Morocco. This strategy has enabled Zara to maintain its competitive edge in fast fashion, with the ability to bring new designs from concept to store shelves in just a few weeks.

Levi Strauss & Co.: Levi's has increased its production in countries like Mexico and Haiti, reducing lead times and enhancing its ability to respond to market demands quickly. This has also allowed the company to improve its sustainability metrics by cutting down on transportation emissions.

Challenges and Considerations

While near shore sourcing offers many advantages, it is not without challenges. Higher labor costs compared to traditional offshoring destinations can be a deterrent for some companies. Additionally, finding skilled labor and establishing reliable supply chains in new regions can take time and investment.

Brands must also consider the geopolitical stability of the regions they choose for near shore sourcing. Political unrest or economic instability can disrupt production and supply chains, negating some of the benefits of this approach.

The Future of Near Shore Sourcing

As consumer demand for faster, more sustainable fashion grows, near shore sourcing is likely to become even more prevalent. Advances in technology, such as automation and digital manufacturing, will further enhance the feasibility and attractiveness of near shore production. Moreover, the increasing focus on transparency and ethical production practices will drive more brands to reevaluate their sourcing strategies.

Additional Insights and Data

Market Data on Near Shore Sourcing

According to a report by McKinsey & Company, the trend towards near shore sourcing is gaining traction, with many brands citing the need for greater supply chain agility and sustainability. The report highlights that companies adopting near shore sourcing can reduce lead times by 20-60%, depending on the specific product and market conditions.

Technological Advancements

Technological advancements, particularly in digital manufacturing and automation, are making near shore sourcing more feasible. For instance, 3D printing and automated sewing machines can significantly reduce production time and costs, making it easier for companies to establish production facilities closer to their key markets.

Example: Adidas has been experimenting with its Speedfactory concept, which utilizes advanced automation and robotics to produce footwear locally, reducing lead times and enhancing customization capabilities.

Consumer Insights

Consumer demand for ethically produced and sustainable fashion is on the rise. A survey by Nielsen found that 73% of global consumers are willing to change their consumption habits to reduce their environmental impact. This shift in consumer preferences is driving brands to adopt more sustainable practices, including near shore sourcing.

Conclusion

Near shore sourcing represents a silent revolution in the apparel and fashion industry, offering a viable alternative to the traditional offshoring model. By bringing production closer to home, brands can enjoy reduced lead times, increased flexibility, lower transportation costs, and enhanced quality control. As the industry continues to evolve, near shore sourcing will play a crucial role in shaping a more sustainable, responsive, and consumer-centric fashion landscape. Embracing this trend, coupled with technological advancements and a focus on ethical production, will enable brands to meet the growing demands of modern consumers and secure their position in the competitive fashion market.

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Near Shore Sourcing: A Silent Revolution Transforming the Apparel and Fashion Industry - TexQtic

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The apparel and fashion industry has always been at the forefront of adapting to new trends, not just in design but also in production methodologies. One transformative trend gaining momentum is near shore sourcing. This practice, which involves relocating production closer to the consumer market, i

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"What micro trends mean for the Future of Fashion "

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"What micro trends mean for the Future of Fashion "

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Navigating Micro Trends: What They Mean for the Future of Fashion – Tillerman

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Micro trends are flipping fashion on its head, with new styles like “blokette” and revamped classics like “dark cottagecore” rising and falling at lightning speed. As brands rush to catch the next big wave, the ripple effects on production, sustainability, and creative integrity are becoming increasingly impossible to ignore.

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Nearshoring—locating production close to consumer markets—has been a top priority for US and European apparel executives since 2016, according to McKinsey surveys.

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"Nearshoring helped Zara double its profits in 2021"

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"Nearshoring helped Zara double its profits in 2021"

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Nearshoring helped Zara double its profits in 2021. Here’s how.

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Zara is a great example of a company that’s already adopted nearshoring. The company has turned the traditional business model on its head.

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Revenue in the Fashion Market is projected to reach US$17.24bn in 2025.

Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 9.02%, resulting in a projected market volume of US$24.35bn by 2029.

With a projected market volume of US$276.40bn in 2025, most revenue is generated in China.

In the Fashion Market, the number of users is expected to amount to 289.6m users by 2029.

User penetration will be 14.9% in 2025 and is expected to hit 19.6% by 2029.

The average revenue per user (ARPU) is expected to amount to US$80.99.

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The eCommerce Fashion market is a sector of online retailing that focuses on selling clothing, shoes, and accessories through digital channels. The purpose of eCommerce Fashion is to provide consumers with a convenient and accessible way to browse and purchase fashion products from a wide range of brands, designers, and retailers.

The relevance of the eCommerce Fashion market lies in its ability to offer a personalized shopping experience, with features such as virtual try-on, style recommendations, and customer reviews. It also enables brands and retailers to expand their reach beyond physical stores, connecting with customers across different geographies and demographics.

The eCommerce Fashion market has experienced rapid growth in recent years, driven by factors such as the increasing use of mobile devices for online shopping, rising consumer expectations for fast and reliable delivery, and the growing importance of sustainability and ethical practices in the fashion industry.

eCommerce Fashion businesses include Amazon Fashion, which offers a wide range of affordable and trendy clothing options, and Zalando, which operates in multiple European markets and provides a seamless shopping experience across multiple devices. Additionally, direct-to-consumer brands like Warby Parker and Everlane have disrupted the traditional fashion retail model by selling high-quality products at transparent prices through their own eCommerce platforms.
Structure:
The eCommerce market for Fashion consists of three different markets:

The Accessories market comprises the sale of wearable, fashionable accessories that complement a person's outfit, such as watches and jewelry, scarves and shawls, caps and gloves, luxury leather goods, belts, eyewear, ties and bow ties, as well as luggage and bags with open and closable containers made from any material used by private end consumers to transport items (e.g., suitcases, briefcases, handbags).

The Apparel market contains the sale of clothing and fashion accessories through digital channels which includes products, such as dresses, shirts, pants, shoes, and accessories like handbags, jewelry, and hats.

The Footwear market comprises the sale of various types of footwear through digital channels which includes footwear products, such as shoes, boots, sandals, and sneakers.

Additional Information:
Fashion comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included. Additional definitions can be found on each respective market page.

Key players in the market are companies like Amazon, Taobao, JD, SHEIN, Asos und H&M.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

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Fashion - India | Statista Market Forecast

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The Fashion Market in India is projected to grow by 9.02% (2025-2029) resulting in a market volume of US$24.35bn in 2029.

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https://www.blueweaveconsulting.com/report/india-fashion-retail-market?

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Export potential: The Indian fashion industry has a vast export potential, with its rich heritage, craftsmanship, and diversity. Many Indian fashion brands are already exporting to the US, Europe, and Asia, and the demand is growing. With the increasing interest in sustainable and ethical fashion, Indian brands have a unique selling proposition in the global market. To tap into the export potential, Indian fashion brands need to focus on quality, design, and innovation, and adapt to the international standards and regulations.

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As one of the fastest-growing industries in the world, the Indian fashion industry has been gaining global recognition for its creativity, diversity, and sustainability.

According to a report, the Indian fashion market is expected to grow at a compound annual growth rate (CAGR) of 11-12% to reach $115-125 billion by 2025. However, with the increasing competition, changing consumer preferences, and technological disruptions, the industry is facing both opportunities and challenges. In this article, we will explore the trends, challenges, and opportunities of the Indian fashion industry in the next 2 years.

Trends:

Sustainability: With the growing awareness of environmental and social issues, sustainability has become a key trend in the fashion industry. Indian fashion brands are increasingly adopting eco-friendly and ethical practices in their supply chain, production, and marketing. For instance, many brands are using organic and recycled materials, minimising waste and carbon footprint, and promoting fair labour practices. As consumers are becoming more conscious of their impact on the planet, sustainable fashion is expected to grow in demand.

Digitalisation: The Covid-19 pandemic has accelerated the shift towards digitalisation in the fashion industry. Many Indian fashion brands are now focusing on building their online presence, creating e-commerce platforms. In today's time you can find many online brands which leverage social media for marketing and engagement. The digitalization trend is expected to continue in the next 2 years, with more brands investing in e-commerce, virtual try-on, augmented reality, and artificial intelligence technologies.

Inclusivity: Another trend that is gaining momentum in the Indian fashion industry is inclusivity. Brands are now embracing diversity and inclusivity in their designs, campaigns, and communication. For example, many brands are creating collections for plus-size, transgender, and disabled consumers, breaking the traditional beauty standards. As consumers are seeking more representation and inclusivity, this trend is expected to grow in importance.

Challenges:

Competition: The Indian fashion industry is becoming more crowded and competitive, with both domestic and international players entering the market. With the rise of e-commerce and globalisation, consumers have more choices than ever before, making it harder for brands to stand out. To remain competitive, Indian fashion brands need to differentiate themselves through innovation, quality, and customer experience.

Supply chain disruptions: The Covid-19 pandemic has exposed the vulnerabilities of the fashion industry's global supply chain. Many Indian fashion brands had faced challenges in sourcing raw materials, manufacturing, and logistics due to the lockdowns and travel restrictions. Brands need to ensure resilience and agility in their supply chain to cope with the uncertainties.

Skills gap: Despite the growth potential, the Indian fashion industry is facing a skills gap in the workforce. Many fashion graduates lack the practical skills and industry knowledge required to excel in the competitive market. To bridge the gap, Indian fashion brands need to invest in talent development, mentorship, and collaboration with educational institutions.

Opportunities:

Export potential: The Indian fashion industry has a vast export potential, with its rich heritage, craftsmanship, and diversity. Many Indian fashion brands are already exporting to the US, Europe, and Asia, and the demand is growing. With the increasing interest in sustainable and ethical fashion, Indian brands have a unique selling proposition in the global market. To tap into the export potential, Indian fashion brands need to focus on quality, design, and innovation, and adapt to the international standards and regulations.

E-commerce growth: The e-commerce market in India is growing rapidly, with a projected CAGR of 20% to reach $99 billion by 2024. This presents a significant opportunity for Indian fashion brands to reach.

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Indian fashion industry in next 2 years: Trends, challenges, and opportunities

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As one of the fastest-growing industries in the world, the Indian fashion industry has been gaining global recognition for its creativity, diversity, and sustainability. According to a report, the Indian...

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Brands from Uniqlo to Ralph Lauren are entering the lucrative Indian fashion market, which will be worth an estimated $60 billion by 2022.

There are complexities to navigate, including local brand loyalty and region-specific consumer tastes.

Many brands partner with Indian designers and logistics partners to resonate with customers.

As India closes in on becoming the world's sixth-largest fashion market, international labels are crowding in. Brunello Cucinelli, Ralph Lauren and Uniqlo are among the global brands that opened stores in India this year. Their prize? Access to an industry that McKinsey forecasts will be worth nearly $60 billion by 2022, while India's GDP is expected to increase 8 per cent year over year. Figures released by the Associated Chambers of Commerce and Industry in India show the Indian luxury industry is worth approximately $30 billion.

But winning over customers in Asia's third-largest economy requires a more tactful strategy than simply showing up, and new entrants can learn from past missteps. Etro, for example, entered the market in 2010 and shut down operations four years later. Pucci's Delhi store, which opened in 2013, lasted around three years before shuttering. Neha Lidder, founder of luxury retail brand advisory Platoon, says brands that don't succeed in India typically don't match the aesthetic preferences of most Indian shoppers. Pucci, for example, entered the region with its resort wear collection, which wealthy Indians weren't willing to pay top dollar for.

Brands also struggle to account for the complexity of Indian wardrobes. Ethnic wear makes up 71 per cent of womenswear spending, and the sari is the single most popular item of clothing, according to Indian consultancy Technopak, but women also have separate wardrobes for socialising and work. "[Visiting] a woman's wardrobe here is like going to a mini department store," says Vogue India editor-in-chief Priya Tanna. "The good news for international brands is that there is a vibrant market and a space for all."

The fashion houses that thrive in India tailor their collections to local customers, respond to the complexities in Indian wardrobes and cater to different needs throughout the country's diverse markets.

Made for India

To resonate with Indian shoppers, international brands have designed collections with their style in mind. This often translates into pieces unique to the market and partnerships with homegrown designers to get a local perspective. Nine years ago, Italian menswear brand Canali introduced a collection in its six Indian stores that included a Bandhgala, a closed collar suit common in Indian men's wardrobes. The Nawab Collection - Nawab means viceroy in several Indian languages - has been successful, with new colours and fabrics added every season, according to Deepika Gehani, senior vice president of public relations and marketing at Reliance Brands, India's largest distributor of luxury goods. In 2011, Hermès released a limited-edition sari in India. More recently, Giorgio Armani launched an exclusive Indian capsule collection of Achkan jackets for Autumn/Winter 2019. The first drop sold out.

Collaborations with well-known designers also help, as India already has established luxury designers like Sabyasachi Mukherjee with whom wealthy shoppers have a history. For instance, the country has a reputation as a producer of hand embroidery. International brands that work with established homegrown talent can build on their efforts, instead of starting from scratch and potentially missing the mark. "International brands need to be aware they will be compared to Indian labels," says Gehani.

Uniqlo, which opened its first store in India, in New Delhi, in October, is selling a special collection based on the kurta, a collarless tunic-shirt, as well as dresses, pants and stoles. It was designed in partnership with Delhi-based designer Rina Singh and will be available at stores in other Asian countries. In 2016, Christian Louboutin launched a collection of shoes and accessories with Indian fashion designer Sabyasachi. The partnership has resulted in four collections to date and mixes classic Louboutin styles like the Loubi Queen sandal and Mary Jane bucket bag with local twists, including hand embroidery and festive colours.

"Consumers develop an emotional connection only when you respect and work towards making products that are best suited for the country that you are selling them in," says Christian Louboutin's country head Anjali Gaekwar, adding that successful brands manage to balance both their own aesthetic and local cultures.

Different approaches for different markets

While luxury brands often tailor their approach to each market, they must be even more nimble to crack India. There are about "20 different Indias", and each has their own consumer preferences, says Cecilia Morelli Parikh, co-founder of Mumbai-based multi-brand retailer Le Mill, which introduced Isabel Marant, Zimmermann and Dries Van Noten to the country.

Le Mill hosts trunk shows in eight cities outside Mumbai. Among her learnings: avoid white for cocktail dressing since the colour is associated with mourning; seek out garments with shorter hemlines even if short isn't trending globally; and avoid pieces that look similar to kurtas but aren't. Northern regions like Delhi are partial to flashy jewellery, Platoon's Lidder adds.

The rules also change quickly. For example, more women are now pairing their saris with boots and cross-body bags in a shift to more contemporary styles, says former Dior India vice president Kalyani Saha Chawla. This applies even during weddings and other festive occasions where traditional clothing has typically dominated. "They're celebrating their heritage but staking a claim for themselves as global citizens," explains Morelli Parikh.

International labels that don't want to compete in the sphere of traditional wear can instead tap into the opportunity by offering complementary accessories. Jimmy Choo, for instance, carries a large assortment of low heels and open sandals, as well as gold and silver shoes and clutches to match festive attire, says Gehani of Reliance, which retails the footwear brand.

"In India, we localise global trends," says Vogue India's Tanna. "Indians are truly global nomads when it comes to dressing."
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Comments, questions or feedback? Email us at feedback@voguebusiness.com.
More on this topic: What brands can learn from India's largest luxury retailer Millennials are transforming India's $50 billion wedding industry Western brands are infiltrating India's beauty market

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How to crack India's multibillion-dollar fashion market

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Brands from Uniqlo to Ralph Lauren are entering the lucrative Indian fashion market, which will be worth an estimated $60 billion by 2022. There are complexities to navigate, including local brand loyalty and region-specific consumer tastes. Many brands partner with Indian designers and logistics partners to resonate with customers.

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Micro-trends and Overconsumption: Fashion Consumerism in the 21st Century. | Cainz

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As pressure mounts on governments and large cooperations to take climate action, one industry is seemingly left behind. Join Melanie as she explores overconsumption within the fashion industry and why popular social media platforms are contributing to climate change.

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How India, Microtrends & Nearshore Sourcing Intersect

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How India, Microtrends & Nearshore Sourcing Intersect

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India’s Gen Z and Millennial consumers are driving hyper-specific fashion microtrends shaped by TikTok, Instagram, and local influencers.

These trends often mix global aesthetics like #CleanGirl or #Cottagecore with traditional Indian fashion elements, creating a hybrid style language.

As demand for fast, trend-driven fashion rises, brands are shifting to nearshore sourcing in India to produce closer to where these microtrends emerge.

Localised production allows faster turnaround, supporting the short life cycles of microtrends while catering to Indian cultural preferences.

The article emphasizes that to stay relevant, global and Indian brands alike must combine digital trendspotting with local manufacturing agility.

This link between social media-led demand, India’s growing market influence, and regional sourcing demonstrates how the three trends are mutually reinforcing.

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Emerging Microtrends: An Indian Perspective

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I was inspired to write about this topic after coming across a series of videos by FutureProofTV, which made me cognizant of the developing themes. This comes in tandem with the myriad of courses and lectures I had the privilege to attend during my tenure at BITSoM Class of 2024.

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Using Paul Elder Critical Thinking Framework to Evaluate all 3 Trends:

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Using Paul Elder Critical Thinking Framework to Evaluate all 3 Trends:

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This paradigm established the foundation for a critical analysis of the three predominant trends in my Future of Fashion report:

The Emergence of India as a Key Fashion Market,

The Rise of Microtrends, and

Nearshore Sourcing.

I adhered to all eight steps of Paul-Elder’s approach for each trend. I commenced by identifying and delineating the pattern, thereafter investigating its emergence through statistics, industry reports, and historical context. I discerned the macro-level factors affecting each trend, including economic changes, digital culture, climate objectives, and consumer behaviour. The paper examines certain customer requirements and challenges, assesses the industry's response, and suggests novel solutions and ideas. I evaluated implementation obstacles and completed each section with a decade-long prognosis based on current data and expert perspectives.

This systematic methodology ensured that my trend analysis was thorough, rational, and exhaustive—articulating cause, effect, and future implications distinctly and critically.

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How AI can help brands discover consumer microtrends

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How AI can help brands discover consumer microtrends

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Key Insights-

AI can find microtrends early by looking at a lot of real-time user data from places like social media, forums, e-commerce, and search queries.

Unsupervised AI algorithms, which don't use pre-labeled data, are very important because they find new trends without any human bias. This makes them perfect for finding out what consumers are really interested in that you didn't know.

These models put together groups of behaviours and feelings that are similar into "clusters." These "clusters" may show growing gaps before they become well known to everyone.

Scale and speed: AI can look at millions of digital conversations in a wide range of languages and platforms, which lets brands move faster than with older methods of predicting trends.

AI not only keeps an eye on what's popular right now, but it can also tell which groups are growing and are likely to become the next big thing.

Business impact: Brands can use these insights to guide the creation of new products, improve their marketing, and release limited-edition sets that are geared towards the most receptive groups of people.

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How AI can help brands discover consumer microtrends - Artefact

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Lockdowns have changed shopping habits and strengthened the influence of online prosumers – brand advocates who also create their own products. These microbrands can capitalise on emerging trends faster than the competition.

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India is luxury beauty’s next gold rush.

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India is luxury beauty’s next gold rush.

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Shein and Reliance aim to sell India-made clothes abroad within a year. 

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Shein and Reliance aim to sell India-made clothes abroad within a year. 

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Shein is back in India after being banned in 2020 because of worries about data privacy. This time, she is there through a strategic partnership with Reliance Retail.

With the deal between Reliance and Shein, Shein can reach one of the biggest and fastest-growing customer markets in the world while still following the rules in that country.

Manufacturing in India: Shein will not only sell in India, but also use the country as a production hub to send goods to markets around the world. This is in line with trends in "nearshore sourcing."

The partnership wants to cater to tech-savvy customers in Gen Z and Tier-II and Tier-III areas by using fast-changing fashion styles influenced by celebrities.

Through high-level corporate and political channels, Mukesh Ambani's influence was key in making the deal happen. This made India even more appealing to global fashion names.

India is now a stronger key node in both the fast fashion retail and global fashion supply chains thanks to this move.

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After a 2020 ban, Shein has regained access to the world’s biggest consumer market

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Shein has entered an agreement with Mukesh Ambani’s Reliance Industries to sell products under a new platform called Shein India Fast Fashion.