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Alice Reinado

Eduardo José

Leandro Miguel

Lorena Marinho

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Argument 1- Eliza Minami Clinic(historical context)

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Argument 1- Eliza Minami Clinic(historical context)

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Currently, the South Korean beauty standard has a great influence on Westerners.

-Starting in the 1800s, beauty care began because of makeup, simple and made with materials.

-With the emergence of K-pop in the early 90s, the trend became softer, men have also gained space in the beauty universe.

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Argument 2- ELLE Brazil (skin whitening)

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Argument 2- ELLE Brazil (skin whitening)

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In a report released by the Pan American Health Organization (PAHO), a survey of women in China, Malaysia, the Philippines and South Korea reveals that 40% of them claim to regularly use some kind of skin-lightening product. Creams, lotions, soaps, pills and even injectable formulas.In addition, many Asian literary texts and works of art extol the beauty of fair skin. Modern technology and the cosmetics industry also reinforce these standards.

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The culture of thinness in South Korea is deeply rooted, with beauty standards closely tied to slim and slender bodies. These standards are widely perpetuated by the media, the fashion industry, and social media, placing significant pressure on young people to meet such ideals. As a result, many subject themselves to extremely restrictive and even dangerous dieting regimes in order to achieve the much-desired thinness.

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Argument 4- (Normalization of excessive cosmetic procedures)

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Argument 4- (Normalization of excessive cosmetic procedures)

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South Korea leads in plastic surgery per capita, with popular procedures including double eyelid surgery and rhinoplasty aimed at achieving more Westernized features. According to Dr. Sewhan Rhee, it's common for even elementary school children to undergo cosmetic surgery during school breaks, reflecting how normalized such practices have become. Additionally, as noted by writer Nancy Matsumoto, Korean culture often accepts, and even encourages, comments or bullying related to physical appearance.

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Os pés de lótus tornaram-se populares por uma questão de status (mulheres de famílias ricas, que não precisavam de seus pés para trabalhar, poderiam manter os pés enfaixados) e ter os pés deformados tornou-se um padrão de beleza na cultura chinesa.