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A small win was designing the April On the Fly downloadables. Shoutout to the I&E team for creating fun and creative resources like the CARES Bingo and Song Rewrite Challenge. Most of the projects I have worked on are adult-facing but this was one of the first times I designed something student-facing. It’s very exciting to think about students enjoying our activities and resources in their classrooms. A big thank you to everyone on our GD team for their collaboration and willingness to help and support each other every day.

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Celebrating the Ambassador Program this year! A huge shout out to everyone who helped make this so successful for our 21 newly certified Ambassadors. From Jen and Sam designing the sessions, to Carolyn coordinating everything- GD, Kalli, and Janina working their magic and Ellie being a thought partner through it all, we made an impact in the lives of lots of teachers and students!

On the Fly is also something to be proud of! The resources we are sharing with Fly Five educators are intentionally designed to meet them where they are in the season of school. Thank you Jen, Kalli, Janina, and GD for making the ideas magically come to life!

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What project made you proud?

I am most proud of the SEL Literacy workshop project so far. I felt comfortable with this project, and I was able to let my background in ELA shine in my design. I am excited to bring this workshop to teachers, too. I think it will be very beneficial to them.

What skill did you master?

I don't know that I have fully mastered any skill yet; I still have so much to learn, but I am much more confident in my ability to design for adult learners and various audience types than I was even 6 months ago. My PD, the Presenter's Seminar, and the projects I have been working on lately have helped me continue to refine my design skills, and I am excited about all the learning and growth I have been doing!

Who did you connect with that made a difference?

Sam N. has made the biggest difference in my 8 months at F5. Not only was she my onboarding buddy, but she has now become my go-to coworker. Since our roles are essentially the same, she has been great about teaching me the ropes and helping me learn all the ins and outs of our role. Her mentorship has made a huge difference in my growth and learning.

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Our team operates like a well-oiled machine, and I couldn’t be prouder of what we’ve accomplished together! From launching the Implementation Supports and Core Course, to creating On the Fly Resources, delivering MTSS strategies, and facilitating both the Literacy and Calm Classroom workshops — we’ve tackled it all with purpose and professionalism.

We’ve navigated challenges, maintained LMS engagement, connected with partners through thoughtful solutions, and approached every task with optimism and skill.

This team is unstoppable. Thank you for a year filled with collaboration, creativity, and wins. Here’s to even more success in the year ahead!

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One of the biggest wins for my team this year was finding the "marketing voice". As you all know, marketing is like a roller coaster...one minute we're up and the next minute we're dipping low; but never hitting the ground, LOL. As Jess, Courtney, Sabrina and I explored different companies and how they spoke about certain topics, we realized that we do this as well but in conversation. We have finally found a way to take our deep discussions and create a vision that consumers can follow. The collaboration and creativity that flows between team members has been exhilarating and much appreciated!

The next win ... Marketing Webinars. Initially hearing that we needed to host webinars, had me in a chokehold. I had no idea as to how we would manage this. I knew that Sabrina could write the content and provide the research needed but the hosting and advertising ... then came Courtney and Jess. Courtney provided several suggestions as to how we could handle the hosting and Jess provided multiple ideas for the marketing approach. I feel extremely proud when I see the emails going out providing consumers with webinar recordings, downloadables, and future invitations for the next roundtable discussion.

There are so many things that I am proud of with my team this year but most importantly, it would be our ATTITUDES. Everyone takes on the work with such passion and dedication, that at times I am at lost for words. So thank you Courtney, Jess, Sabrina, Chris, Kayla, Morgan and GD for all that you do.

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This year, I’m proud to have contributed to the new brand guidelines for Avenue A and The Mindful Student. It’s been meaningful to help define the visual identity of programs that support both educators and students. I was also excited to have the opportunity to collaborate on our new downloadable templates, seeing those come to life and knowing they’ll be useful in real classrooms has been a very rewarding. I’m especially grateful for the teamwork and collaboration of our graphic design team, whose creativity and support make these projects such a joy to be part of.

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A win for me has been growing more comfortable with presenting and feeling genuinely excited to lead sessions where we're equipping educators with the skills and knowledge to implement our curriculum. It helps me stay connected to my teacher side and truly fills my bucket to see the impact our work has on so many students.

A big thank you to Jen and Shaimaa for being such thoughtful partners on projects. It’s always amazing to brainstorm, problem-solve, and bring our ideas together to create something great.

The I&E team brings heart, creativity, and dedication to everything we do. I'm so grateful to be part of a team that makes me laugh and supports each other in the most uplifting ways.

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This year, our content & communications team successfully launched the webinar series. Through hard work and collaboration, we saw positive engagement and steady growth in attendance with each session. GD has been instrumental in preparing the downloadables, email communications, and a certificate template for our registrants. Thanks to I&E for putting our PowerPoint presentations together each time! Additionally, we've gained momentum in streamlining our newsletter process and are ahead of schedule for the upcoming year. With planning already underway for Back to School alongside Sabrina and Jess, we’re positioned to continue building on this success.

Chris has been great with getting Hubspot cleaned up and running smoothly. This is a HUGE undertaking! Kayla, thanks for all of the many things you do and the extra work you've recently taken on.

Thanks to our fearless leader, Anjail, for keeping us on track!

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One win this year has been finding a good system for marketing emails and social media content. We’ve gotten to a place of better organization, which has also helped improve and streamline the development process. Having a smoother process has given me the space to get more creative with our approaches, while maintaining the Fly Five voice.

Additionally, marketing webinars have been a significant win! With each one, we’ve grown more confident in the ideation, development, and marketing process. Thanks to C&C and everyone on the Fly Five team for a great year of collaboration and growth!

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This past year has been filled with so many incredible achievements. Ranging from major milestones like launching the Amazon Storefront and executing the FSWS conference campaign, to the consistent, high-quality work behind our webinars, emails, sm posts, and paid ads.

The Content and Communications team has brought together our individual strengths and shared passion for storytelling. Through collaboration, we’ve become a team that not only plans ahead but also trusts one another to lead in our respective areas of expertise.

Our inbound and outbound marketing initiatives wouldn’t be possible without Anjail, Courtney, and Sabrina. Your guidance in shaping our brand voice, partnered with graphic design’s ability to bring the content to life, has fueled our growth. What we have accomplished in one year is something to be extremely proud of.

I would also like to thank Kayla and Morgan, our Marketing Interns. Your contributions do not go unnoticed. Your enthusiasm, adaptability, and willingness to lend a helping hand have strengthened our team and helped move projects forward.

This team is full of intelligent, passionate, and creative individuals who inspire me every day to think more strategically and push the boundaries of what our marketing campaigns can achieve.

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When I think back on this year, I feel so proud of our entire team for the flexibility, integrity, and passion they bring to the work daily. We all collectively want to improve the educational experience of students, educators, school leaders, and parents—and it feels so rewarding to zoom out and look forward to these resources being used.

A win I am especially proud of is the ability to quickly adapt our language and work as a team to create concise, engaging, and supportive content. Countless documents and hundreds of pages later (not speaking metaphorically), we have built so many resources and tools to feel proud of. Thank you to the entire I&E team, Design and C&C!