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Instagram is an American photo and video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with filters, be organized by hashtags, and be associated with a location via geographical tagging. Posts can be shared publicly or with preapproved followers. Users can browse other users' content by tags and locations, view trending content, like photos, and follow other users to add their content to a personal feed.

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What is Instagram and How Does it Work? (2024)

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RIGHT NOW IG IS THE MOST POPULAR APP IN THE WORLD 

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RIGHT NOW IG IS THE MOST POPULAR APP IN THE WORLD 

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Instagram182.2 million

Facebook146 million

TikTok117.7 million

WhatsApp Messenger113.9 million

Telegram85.1 million

Temu79.6 million

CapCut73.8 million

Messenger69.4 million

WhatsApp Business57 million

Spotify50.02 million

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Top 5 Instagram Hidden Features you should know

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Original author(s)

Kevin Systrom

Mike Krieger

Developer(s)Meta PlatformsInitial releaseOctober 6, 2010; 14 years ago[1]Operating system

iOS

Android

Fire OS

Microsoft Windows

Web browser

Available in32[2] languages

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Instagram is a social media platform that emphasizes photo and video sharing via its mobile app. You can take, edit, and publish visual content for both followers and non-followers, as long as your account is public. Users can interact with your content via likes, comments, shares, and saves.