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Segmentation- season ticket holders can be segmented according to four broad categories that do influence the ticket purchase

1) Demographics

2) Media related behaviors

3) Barriers to attendance

4)Incentives to attend

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Season Ticket packages with Chicago Cubs

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Season Ticket packages with Chicago Cubs

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Chicago Cubs and Season Ticket Packages: The Cubs increased their season ticket offerings to provide more flexible options, catering to different demographics. This included creating tiered pricing based on demand and offering payment plans.

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the demographics of sports fans and ticket sales include age, gender, income, education and gender.

entertainment expenditures

travel distance

relationship status

these are good things to consider when selling tickets to fans

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looking at what age range a fan is, is important to the sale, if they are interested in Younger Fans (18-34): Tend to prefer affordable ticket options and may be more attracted to experiential offerings, like pre-game events or social media promotions.

Families (35-50): Often look for family-friendly packages that include food, activities for kids, and affordable seating options.

Older Fans (50+): May prioritize comfort, convenience, and accessibility, and often appreciate benefits like senior discounts.

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depending on the sport males have a higher percentage in attending male dominate games if its a male game.

Traditionally, male attendance has been higher at many sporting events, particularly in sports like football, basketball, and hockey.

However, attendance among female fans is increasing, especially in sports like soccer and basketball, where female leagues and events are gaining popularity.

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Lower-Income Households: Price sensitivity is higher, making affordable ticket options and promotions crucial. Group discounts and family packages can be appealing.

Higher-Income Households: More likely to purchase premium seating and luxury experiences (e.g., VIP sections, hospitality packages).

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Fans who prioritize experiences over material goods may be more inclined to attend games if marketed as unique outings. Understanding lifestyle choices can help shape ticket packages that align with these preferences.

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How often is the fan involved with technology and the media.

Do they watch the game on a Tv, or do they listen to it on the radio?

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Event Marketing: 4 Best Tactics to Sell Out

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There are many things that could prevent a fan from attending an event,

some include, ticket price, atmosphere, location of the game, transportation, popularity of the sport and team affiliation , what time the game is at, or even if the game is on a weekday or a weekend.

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this is a great way to gain fans to attend games, and giving them incentives to attend these games, like discounted tickets, exclusive experiences, loyalty programs

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entertainment inertia is when fans became comfortable with their current choices, and they feel like changing their choices would require to much work.

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Psychic costs refers to non monetary, mental, physical, emotional expenditures in the progress of the commitment of going to an event. its all the steps before and after the game, like buying the ticket, driving there, parking, leaving the stadium driving home, this all influences this fan.

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Financial Anxiety: Concerns about the overall cost of attending, including ticket prices, parking, food, and merchandise, can create stress about spending money.

the time required to attend a game—including travel, parking, and the length of the game—can create stress about fitting it into a busy schedule.

safety and crowd overbuys

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there are many factors that drive attendance for games with specific ticket pricing, and understanding what contributes to the perfect price of a ticket to drag fans in

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Winning teams don't make perfect attendance 

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Winning teams don't make perfect attendance 

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for teams that don't have a perfect season or reputation for a winning record, doesn't always has to correspond with the attendance of fans for a game. if the experience of the game is solid fans will still want to come and experience it.

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Unveiling the Truth Behind WNBA Attendance

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understanding different factors that could contribute to fans wanting to go to a certain game.

This could include

-opponents record

star players on the other team

-appeal of the city

-local entertainment

-local shopping

-cultural appeal

-things to do and see

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Boston Fenway Park: where the fans are more fun than watching the Red Socks play.

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The most amazing football experience even for a visiting fan (Arrowhead Stadium)

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Once In A Lifetime Experience At Lambeau Field! Crazy NFL Game Day Access: Packers vs. Vikings

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fixed price is a non-negotiable sum charged for a product, service or piece of work. The term fixed pricing is used sometimes to refer to a system in which prices are relatively stable. For example, a product price on a website might be set and not changed for months or years.

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Fans appreciate the straightforwardness of knowing exactly how much they will pay for tickets without worrying about price change. Teams and organizations can forecast revenue more easily with fixed pricing, allowing for better financial planning and budgeting.

A consistent pricing model can build trust with fans, as they feel they are treated fairly and not subject to price gouging.

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Teams may miss out on potential revenue during high-demand games, where dynamic pricing could yield higher ticket prices.

If demand for certain games is low, teams may struggle with unsold tickets, while popular games may sell out quickly, limiting options for fans.

Fixed pricing does not account for changing market conditions or fan interest, which can result in lost opportunities to capitalize on spikes in demand.

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the idea and the concept is having the goal of attracting season ticket holders and keeping them

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Ticket prices are set in advance, according to several criteria which could include opponent, competition round or day of the week but only before tickets are put on sale. After made available to the public, there are no changes.

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By aligning prices with what fans are willing to pay based on perceived value, organizations can capture higher revenue, especially for high-demand games or premium experiences.

When fans perceive they are getting good value for their money, it can lead to greater satisfaction, loyalty, and repeat attendance.

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Some cons would include determining the perceived value for different segments can be complicated, requiring extensive market research and analysis.

Also perceptions of value can vary widely among fans, making it challenging to set prices that are perceived as fair by all customer segments.

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The Yankees adopted variable pricing for their home games, setting different prices based on the opponent and time of year. This strategy aimed to maximize revenue while maintaining a loyal fan base.

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Psychology of sports: Why do fans keep getting pulled back in?

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Set an initial price. However, it is not fixed in time. Between the moment the tickets are put on sale and the time the game starts, the price may change. This will happen as a response to variations in demand. Dynamic pricing, the ability to set prices based on real-time demand, has been embraced by professional sports,

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Dynamic pricing allows teams to adjust prices according to real-time demand, potentially increasing revenue during high-demand periods (e.g., popular opponents : This approach provides the flexibility to respond quickly to changes in market conditions, such as shifts in fan interest or last-minute ticket availability.

Fans may be incentivized to purchase tickets early to secure lower prices, helping teams forecast attendance and revenue more accurately.

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cons include frequent price changes can frustrate fans, especially if they perceive unfairness or if prices increase shortly after they purchase Implementing a dynamic pricing model requires sophisticated data analytics and pricing strategies, which can be complex and resource-intensive.

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The San Francisco 49ers implemented dynamic pricing for their games at Levi's Stadium. They did this by adjusting ticket prices based on demand and opponent popularity, they maximized revenue while having a full stadium. This helped attendance and satisfaction all across the board

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Dynamic Ticket pricing in the Sports industry 

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Dynamic Ticket pricing in the Sports industry 

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four F's of sports and entertainment consumption: Fantasies, Feelings, Fun, and Friends

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sport marketing and fan engagement in terms of the four E's: Experience, Entertainment, Exhibitionism (behavior intended to attract attention to oneself), and Evangelizing (to promote).

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Premier League Teams and Fan Loyalty Programs

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Premier League Teams and Fan Loyalty Programs

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Many Premier League teams have developed loyalty programs that reward fans for purchasing tickets. Manchester City has a loyalty scheme that provides points for ticket purchases, which can be redeemed for benefits. This is a good strategy and helps fan engagement

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Atlanta United, have leveraged technology to enhance the fan experience and streamline ticket purchasing. Their use of mobile ticketing and real-time pricing adjustments has impacted attendance and fan retention major.

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is the value of a ticket that a person a person would buy based on their perception.

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scalpers purpose is to profit and benefit from having the opportunity to make a profit from buying and selling the same thing.

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The benefit of supply and demand plays a huge part in ticket sale scalping and depending on the game, and the show, fans will pay whatever even when the price is ridiculously high. It increase the allocative efficiency of the market.

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ticket scalping does take away from the game and show in certain ways, because some die heart fans just might not be able to afford the 3x higher price that it originally was.

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Such technology could reduce ticket scalping by putting pricing power in the hands of event promoters. But as previously noted, there is a reluctance to increase prices, and so some artists and groups have begun a series of blunt measures designed to tackle the problem.

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ticket scalping connects with inflation 

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ticket scalping connects with inflation 

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if season ticket holders arent attending games- there is a need to contact them and figure it out

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The Best Perks of Owning Pro Sports Season Tickets - TiqAssist Season Ticket Talk - Episode 3

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Cincinnati with the worst attendance  in 21 season

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Cincinnati with the worst attendance  in 21 season

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Cincinnati Reds set a new record for lowest attendance