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Today we had the pleasure of listening to Coco Mocoe speak about her experience and career in social media. I first want to thank her for coming to her class and sharing her valuable experiences with the class. I found the three rules of growth to be the most helpful. While they were all interesting, I specifically found the discussion around comment sections to be the most interesting. I had always considered the comment section to be somewhat irrelevant towards growth and only served the purpose of fans providing feedback or comments. I personally do not comment however, I now see the value it can provide. It allows for the content creator to have a more personal and direct relationship with their viewers and can enhance the message of the post.

Overall, there are many things I’ve learned from Coco Mocoe today and I’ll try to implement this new knowledge to effectively create social media posts for whatever job I have. Thank you for coming to our class!

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First, I wanted to thank CocoMocoe for coming to speak to our class this afternoon. I believe her presentation and knowledge went a long way for all students in the class. Some of the biggest takeaways I had from CocoMocoe were: To always be yourself, never have fear of other external perspectives, and make sure you are looking at content from an analytic perspective.

Often, I feel our generation is told to always be themselves. Whether that's a clique or true, CocoMocoe made it feel more real. Her starting from working in social media to following a career in it is extremely powerful. Being able to find the niche you feel you can provide to the internet is sometimes challenging. She was able to find a seamless “in” in the space, which I commend her for. Being yourself is not always easy. As our modern society changes and adapts to norms daily, it can be hard to find something in you that is niche. When in reality, there are more niche qualities about yourself than you give credit to.

Fear of external perspectives is one of the most frequent qualities that hold individuals back. Whether it's on social media, or in the corporate world, not knowing what is going to happen can be scary. To be able to take a step back and ask yourself “Why wouldn’t I do this for me?” is something I find truly inspiring. From personal experience as a student-athlete, I often feel myself drifting away from the opportunities represented in NIL. Whether it’s because I believe football gets the majority of headlines, or if I think less of my sport/ myself, I should be asking why I am not trying to pursue it. Hearing this firsthand today made me wonder and have a kick in me to start saying yes to more opportunities and allowing myself to expand my career path. In addition, I have previously posted on social media in the past, for myself and brands, and have not had the opportunity to dissect the analytical perspective. I think this is a useful tool for me to take into this summer, next year, and my career wherever that may be.

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Today I had the pleasure to listen to Coco Mocoe lecture today. First of all I want to thank you for your time and efforts for coming to our class and sharing your life story and the journey to success with us. I really liked the fact that although the hardships you undergo during your studies at the college at the beginning of your journey you flipped it to the best and believed in your self and in your way.

One thing that really got me is that you said that in order to succeed in social media we need to go throw situations of videos that we post but do not get a big exposure. You stated your opinion and said that we should be confident and to not let it to bring us down and continue in our motivation and creation. It got me because I truly believe that nowadays people tend to be very picky and "aware" of themselves and to be "shut down" when their content doesn't get exposed. I tend to think twice before I upload any content since I am afraid of this to happen, but hopefully ill change this pattern after your words.

I've learned so much from you today, and I'll definitely apply this new knowledge in my jourey . Thank you so much for the inspiration!

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In reflecting on Coco Mocoe’s lecture, I was struck by her life path to her current success as a social media content creator. Her journey, which included working in a salon after college before getting into the marketing industry, reminds me that career paths don’t always follow a predictable path. I find her background both unique and valuable, as it emphasizes that each experience we have—even those that might seem unrelated to our ultimate goals—can shape us and contribute meaningfully to our skill set.

Coco’s insights into social media trends and account management were particularly enlightening. Her advice on “Rules of Growth” for social media, supported by practical examples, provided a grounded understanding of what it takes to build a successful online presence. These rules also highlighted the importance of consistency, authenticity, and audience engagement, which are critical in cultivating a loyal following. I found these principles both helpful and actionable, offering a clear framework for managing a social media account effectively.

Additionally, Coco’s real-life examples of social media campaigns and marketing strategies helped me connect theory to practice. By analyzing these examples, I saw how foundational marketing concepts apply in a fast-paced, evolving digital landscape. Overall, her talk reinforced the importance of staying adaptable and understanding the nuances of each platform.

Thank you so much for taking the time to speak with us and share your insights and experiences. Your unique journey and the lessons you’ve learned along the way provided such a refreshing perspective on the world of social media and content creation. I especially appreciated the practical tips and examples you shared about growing a social media presence—it made the strategies feel accessible and actionable!

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A few days ago i had the pleasure of listening to Coco Mocoe speak about her experience in the social media field as well as her perception for the future of these platforms. Her sharing really opened my eyes to where social media is heading and how creators are adapting to keep up. One big takeaway was how YouTube, for example, has evolved from personal vlogs to over-the-top, attention-grabbing content, like what Mr. Beast does. It feels like everyone’s trying to replicate that high-stakes style, which has totally shifted the vibe of the platform.

She also mentioned that every few (5) years, a new platform tends to pop up, changing the game again. She predicts we’ll eventually see an app where anyone can view public engagement metrics—follower counts, likes, and even detailed comment insights. It could be a way to see through the “influence” at a deeper level.

Another piece of advice that stuck was not to share too much about temporary jobs—she used Buzzfeed as an example of why that can backfire. She also pointed out that “in-a-rush” videos, with a quick, unpolished feel, often get more views since people seem to connect with that raw energy.

She talked about the “Rules of Growth” for creators, which I found really interesting. The first rule, “The richer you go, the quicker you grow,” basically means that higher-quality, engaging content grows faster. And her advice on using the comment section as valuable real estate—more than captions—was a game changer. Comments create conversation, and brands know it’s crucial, which is why they sometimes use bots to keep things positive.

One of the biggest insights was about the future of long-form content. Short videos are fun, but for making money and building connections, longer videos work better. Platforms like TikTok are leaning into this because advertisers want more ad time. Plus, audiences remember creators better when they spend more time watching their content, which is why long-form podcasts are blowing up—even among athletes, like the Dodgers after their big win.

Overall, the talk gave me a lot to think about when it comes to creating meaningful, lasting content and the importance of adapting to changes.

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Thank you for taking the time out of your busy schedule to speak with our class today! I really appreciate your insights and found your talk both fun and informative. First, I wanted to note that this was the first time I understood what it was like to feel old (lol)! When we were talking about Roblox and predictions for the future of social media I felt like a grandparent hearing about Tik Tok. Recently, technology has felt stagnant to me, so while I don’t fully grasp these new platforms, I am excited that they continue evolving.

Key takeaways:

Don’t be afraid to try the apps no one else wants to use. Musically was seen as “cringey”, but now TikTok is arguably the biggest social media platform. Getting ahead of the curve on a platform is a great way to be a leader in social media.

I am interested in growing my own platform, so I appreciated the reminder to not chase trends. It is easy to look at a popular video and want to emulate them, but my favorite thing about my favorite creators is not their trendy videos, but their unique content.

Thank you again for all of your wisdom!

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I want to thank COCO MOCOE for coming into class today and presenting her information. I felt like it was precious to have her share her side of the industry as a content creator and present viewpoints from the creator's lens compared to the other presentations we had seen so far. I thought her rules of growth were vital parts of her presentations and presented me with new ideas that I hadn't thought of before, or also realized I was doing or was a part of. For example how your content should be niche enough that when the storm of virality is over, it can still stand on its legs and not depend on the virality itself. It was also cool to learn about how much of an impact the comments under content have on the success of the content itself because having interesting dialogue or conversation in the comments will help people stay on the content for longer. Also, it was insightful that an explanation for so many content creators flocking to create a podcast has to do with advertising and making money. How brands aren't going to spend money to advertise on very short-form content that doesn't last as long, compared to long-form content like videos or podcasts that have a better lifespan and will end up getting remembered more by the audience. Overall the idea of the "numbers game" that was present throughout the entire presentation was an idea that I hadn’t thought about much but also how much consistency has a factor in breaking through. She emphasized how important it is to be shameless and not give up regardless of if things aren’t working out, but also be adaptable and pivoting to whatever works best for you.

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Thank you very much for coming, I really enjoyed your talk with our class! It felt less like a presentation and more like a conversation, which made it engaging from start to finish. I appreciated your three rules of growth, especially the first one: "The nicher you go, the quicker you grow." It was a great reminder of the power of focusing on a specific audience. Your point about comment sections being underrated was spot on, which is why you recommended Spotify to include a comment section. I found that very intriguing because I hadn’t realized how much influence happens there. But you are right because it's often where real opinions and debates thrive.

I also found your insights into the future of social media fascinating. The idea of "ghost metrics" and the possibility of avatars handling brand deals was eye-opening. It feels like a big shift is awaiting in how we see creators online. Truthfully, you shared knowledge that I believe only a creator like you could bring.

What I enjoyed the most was how you made us part of the discussion. You asked for our thoughts, which made it feel more interactive. It wasn't just about your experience (which was already fascinating by itself), but also about hearing our ideas. I can wholeheartedly say that I left with new perspectives and a better understanding of where the industry is headed. Thank you!

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Thank you to  Coco Mocoe for a fun and interesting presentation introduced powerful strategies for social media growth, emphasizing authenticity, audience engagement, and content longevity. Her rule, “the nicher you go, the quicker you grow,” inspired me to see niche focus as a pathway to faster, deeper connections with an audience. Something that stood out to me was Coco Mocoe's perspective on the comment section as prime real estate, emphasizing engagement over simple broadcasting. She argued that meaningful interactions in the comments are even more valuable than traditional advertising spaces, as they foster genuine connection and community. Additionally, her point that “the longer the media, the longer the object permanence” made me reconsider the power of longer-form content in creating lasting impressions. I also appreciate her advice on consistency that was underscored by examples of TikTokers who only began to see viral success after creating around 300 videos, illustrating that persistence and regular content production are key to achieving visibility on social platforms. She explained that younger audiences are increasingly gravitating towards virtual worlds, with Roblox becoming a central platform for self-expression and social interaction for Gen Alpha. Instead of relying on traditional influencer personas, brands and creators can engage this demographic by creating custom avatars, outfits, and interactive experiences within Roblox. Coco Mocoe’s insights have reshaped how I view social media, combining authenticity with strategic growth and engagement. Thank you!

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Coco,

Thank you so much for coming to speak with our class! I loved hearing your perspective on content creation and platform trends—your “rules” for growth were such a refreshing take. The idea that going niche accelerates growth, and that comment sections are actually more powerful real estate than captions, really shifted how I look at engagement. It was also fascinating to hear about the power of longer media for staying top of mind with audiences, and how much influence is actually happening in comment threads.

Your predictions on where platforms are headed were super intriguing too. From the “Mr. Beast effect” on YouTube to the concept of ghost metrics and avatar-driven branding, you made the future of content feel both exciting and unpredictable. I especially loved your suggestion to Spotify to add comments—just imagining the possibilities for connection and conversation on that platform is amazing. Thanks again for sharing your story with us; it was truly inspiring!

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Reflecting on Coco Mocoe’s talk with our Marketing 428 class, I found her advice and story to be incredibly insightful, providing a fresh perspective on content creation, platform evolution, and the future of social media. Coco emphasized the importance of embracing niche content to accelerate growth, which was a refreshing take given that algorithms seem to encourage singular genres. She further highlighted the power of the comment section as prime real estate for engagement, a take that shifted my understanding of online interaction to one that is more inclusive and attainable. Coco’s predictions on platform trends were both intriguing and thought-provoking, like her opinions on the impact of the "Mr. Beast effect" on YouTube and the potential for a new app that reveals deeper engagement metrics. Coco’s advice on using longer-form content to build deeper audience connections especially resonated with me, given that platforms like TikTok lean into extended videos to attract advertisers. She also encouraged us to be authentic, to fearlessly pursue our unique niches, and to explore emerging platforms before they go mainstream—a reminder to stay ahead of the curve, much like how TikTok grew from its early days as "cringey" Musically. Coco’s insights left me inspired to rethink my traditional strategies, encouraging a blend of analytical thinking with genuine self-expression in my digital pursuits.

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Last week, we had the pleasure of speaking with Coco Mocoe. She truly felt like an expert in her field, as someone who is young and tapped into the ever-evolving social media sphere, but so observant that she is able to predict shifts within that sphere before it occurs. It blew my mind that she figured out that TikTok would be releasing a 10 minute video feature simply because she noticed new audios that were a lot longer in length than the standard 15 second - 3 minute audios they typically use. Her prediction that social media might shift in a direction in which users can't see others' likes/views to mitigate people only engaging with videos because they're popular, and placing emphasis on how the comments section is real bread and butter of engagement and conversation really intrigued me. I would be super interested to see how a shift like this will affect the future of social media. Thank you, Coco Mocoe for sharing your expertise and predictions with us!

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Coco Mocoe's discussion and presentation on social media development and content creation was very insightful and left me with increased knowledge about how to grow a social media following and how to stand out in a world of trends and content repetition. I also found her discussion to be very motivating and uplifting, as she expressed her challenges with starting out in the social media marketing/creation industry and how the path towards success sometimes is challenging. It made me feel more confident in my chances of one day having career success.

The biggest takeaways from the guest lecture were Coco Mocoe's rules for growth. I think her comment expressing that "the nicher you go, the quicker you grow" really stood out to me because it helped illustrate that making unique and original content is one of the most important "rules" of social media strategy. I think that not getting caught up in the world of repeating trends and making one's either brand or self unique personality shine through in their content and art is really impactful. I also think that her belief that "the comment section is better real estate than the caption" is really intelligent and thoughtful. I too believe that the way a brand engages with its audience and fosters deeper connections and relationships with viewers and users is sometimes more important that a general brand message. People remember personal interactions and exchanges with others more greatly than they remember what impersonal message a brand puts forward to mass consumers.

Overall, I learned a lot about what social media strategies will have really large impacts in the future and what social media patterns and strategies will most likely be on the rise in a few years. I feel as though I gained a lot of content insight and inspiration and am very grateful to have had the opportunity to listen to Coco Mocoe's presentation!

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Thank you so much for taking time to come and talk to our class on Thursday. It is rare that I walk out of a class so inspired and excited to keep creating and doing what I love, but I felt this exact way after hearing you talk. As a woman, it is so inspiring to see other young women, like yourself, become so successful at such a young age, and be able to shed that inspiration on us!

Coming from the east coast, working in social media is not a common job, so it is hard for me to relate to any family about what I want to do with my future. Hearing your story from Famous Birthdays, to Buzzfeed, to where you are now, reminded me to continue chasing this dream. Having no idea just a few years ago that you would be here now, just shows the power of hard work paying off.

Your deep understanding of social media, the tricks, the algorithm, and the changes is pretty amazing. I always knew it was complicated, but never this complicated. It was so fun learning from someone who is so immersed in this world everyday, and actually connecting with the people who run Tiktok, IG, etc.

I am so excited to continue watching you grow on your platform and in the world! We are so lucky professor Hansen gave us this opportunity!

Best,

Alie

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Thank you to Coco Mocoe for talking about your career and explaining how you worked your way to where you are today and what you do. It was really cool to listen to you explain about your account took off.

I really enjoyed hearing Coco Mocoe talk about how she explained that social media marketing is a numbers game and how she figured out how to get the algorithms to put her content first. I think it was super cool about how she got to be the first one to interview Charli D'Amelio and how that helped her due to its success on YouTube and getting 44 million views. I also liked how she encouraged us to not be scared to post, even if it doesn't do too well in terms of the numbers or analytics. I also appreciated how she highlighted the importance of numbers if you are going to make a pivot or switch in the type of content you post.

In addition, I liked how Coco Mocoe talked about how there could be platforms where analytics are invisible to the public. She also said it could be possible that accounts and brands could turn on analytics if they want to, which I could see happening only when something does well. I also appreciated her three rules of growth, which were the nicher you go, the faster you grow, the importance of the comment section on a post, and how longer media will have a longer object permeance. Overall, I really enjoyed Cocoe Moco's lecture, and will look to apply her advice and suggestions to my content that I upload onto my social media accounts.

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Having Coco Mocoe as a guest speaker in our class was a very special experience because we heard a unique, insider’s perspective on the social media industry. I loved how you could feel how much she loves her job and she is really interested in the depths of social media. I think her experience, working at BuzzFeed and now working as an influencer, has made her a real expert in the industry.

She changed my view on how important audience engagement is, because Ive never thought that for example engaging in the comment section is as important as she said. I will for sure keep that in mind for the future.

I liked how she emphasized that finding a niche is important, because I always believed that you can have a deeper connection with people on social media if you find your smaller group of people and create more genuine content.

It was also fascinating to hear how well she can predict the future of social media apps. It shows the importance of observation and how important it is to know the depths of the apps that you use.

I really enjoyed our guest lecture, I think it was one of the best ones we had since the start of the semester, so I wanna thank Coco Mocoe for coming to our class and also to Elena for bringing in such wonderful guest speakers.

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First and foremost I want to thank Coco for coming to our class and sharing her extremely insightful experience as a creative and businesswoman. She is one of the best presenters I have ever seen. Her use of involving the audience to participate and create a much more of a community discussion rather than solely a presentation about herself was something that I will implement into my own presenting style.

As an aspiring content creator/influencer I thought many of Coco's points were extremely insightful. The first being the real estate of the comment section. She stated that comments are where you win over an audience; inviting a discussion to occur rather than a perfomance as a creative is most of the time more effective. This was super eye opening to me as I thought it would be solely perfomance that gets audience retention. I really liked the way she proved this with her actual presentation as well (making the presentation a discussion rather than a performance). I was so much more engaged in what I was watching because I was an active participant.

Another thing that really stuck out to me was the "nicher you go, the faster you grow" point. I think this was super valuable as I will hopefully be pursuing content creation as my main focus outside of my main employee job after college. It is important for me to pick a niche that I really like and create content that represents this to grow my audience as fast as possible.

The last thing that REALLY made an impact on me during this presentation was the discussion of moving throughout different platforms. Coco did a really good job at breaking down each social media platform and showing the importance of diversifying content. She explained that the longer content you put out the more loyal your audience will be to you. She highlighted figures that I have followed since I was a kid like Joe Rogan and how dedicated his fan base is to him. This was very insightful to the strategy I will take when I begin creating my own content.

I also really enjoyed the discussion of new emerging platforms and the concept of a virtual reality social media platform that one engages in outside of reality. I think it is a very interesting concept and I really want to learn more about that topic to be prepared for when this switch happens.

Thank you so much Coco for coming to speak to us and thank you so much Professor Elena for exposing us to such amazing people within our aspiring industries!

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Dear Coco,

I want to extend my gratitude to you for taking the time to speak to us! Your insights into marketing, social media trends, and the intricacies of TikTok were both enlightening and inspiring. I particularly enjoyed your thoughts on the importance of consistency, the power of engaging with the comment section, and your unique take on how to build a brand that stands out. The idea of focusing on niche content and avoiding the trap of surface-level trends really resonated with me and will influence how I approach my own digital presence moving forward.

Your advice on embracing controlled controversy and sticking with what works, even if it takes time to see results, was incredibly valuable. Also, I found your predictions about the future of social media—particularly the concept of ghost metrics—fascinating and thought-provoking. It’s clear that you not only understand the algorithm but also the human side of building an online presence, which is what makes your approach so effective.

Thank you again for sharing your expertise with us. We are all lucky to have had the opportunity to learn from someone as experienced and innovative as you. Looking forward to see how you continue to impact the world of marketing!

~ Dejanae

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When reflecting on Coco Mocoe’s approach to content creation, she provided valuable insights on building an authentic and lasting presence online. Her journey towards marketing began after switching out of her journalism program due to her dyslexia because she was close to dropping out. After constantly applying to jobs, she got an opportunity to work with Famous Birthdays and then with BuzzFeed. She would produce content that first revolved around tarot and astrology which then switched towards squeezing her creativity into observed trends from a whiteboard in the BuzzFeed breakroom. This is when she understood the craft of trending content that illuminated the importance of intentionality and authenticity, focusing on niches, and building a personal connection with one’s audience. Therefore, she called this “the numbers game”.

Based on Coco’s methods in digital media, she told us to approach the comment section from your produced content as a “group chat”. Which can create more views and engagement for your video and help your audience stay longer. The more positive the comment section, the more likely your audience is going to want to engage more in your content in the future. Therefore, this fosters a sense of authenticity, where the audience feels like participants in a genuine exchange than spectators. Instead of chasing trends and virality, she emphasized people to just produce their content whether it fails or not. Additionally, she highlights the usage of being observant and developing an eye for unique insights. Another insight Coco provided was that the more niche a creator is, the faster it grows since it attracts followers who are passionate about specific topics. This can then create a “cult-like” following which is just a loyal community and fanbase.

From everything Coco Mocoe has talked about, I have experienced her advice to work and I'm so grateful I got to learn more valuable insights. When producing specific content with a niche, it has helped me build a loyal community. However, I had to opt out of it since I wanted to be taken more seriously. I resonated a lot with your journey when dealing with setbacks in college and you have inspired me to not give up since career choices aren't meant to be linear. Overall, I am so grateful I got to hear you out Coco, and learn more about how I can strategically produce content in the digital space in the future. I am excited to apply these learnings that are going to prioritize meaningful connections with my audience over virality from trends.

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Coco, thank you so much for coming to speak with us. We’ve had some incredible speakers this semester, but your session was truly special. What resonated most with me was your perspective on the industry and life in general. When you spoke about the importance of consistency and showing up every day, it really hit home. This philosophy is something I’ve only recently embraced, like an invisible domino effect—where some days, it feels like your efforts lead nowhere, and then suddenly, something clicks, and you realize your work has been paying off all along. It’s such a tough feeling to navigate because you keep pushing forward without knowing if there’s a clear path ahead.

Hearing about your journey from FamousBirthdays to BuzzFeed was so inspiring. It’s clear you’ve gained invaluable insights—from predicting shifts in different platforms to understanding the kind of content that truly captures people’s attention. While I left my content creation days behind in elementary school with my “squishy” YouTube channel, I’ll definitely keep your advice in mind as I work with various brands.

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Listening to Coco Mocoe’s presentation was incredibly insightful, especially her journey through unconventional career paths to becoming a social media expert. One of my main takeaways was her advice on leveraging the comment section as a “prime real estate” for engagement, which shifted my perspective on audience interaction. I also found her thoughts on niche content inspiring, particularly her point that “the richer you go, the quicker you grow.” This idea resonated with me as it emphasizes the value of depth over breadth in content creation. Additionally, her reflections on the evolving landscape of platforms, like the shift toward longer-form media, opened my eyes to trends I hadn’t previously considered. Coco’s advice felt practical and actionable, providing me with strategies to build a genuine, lasting connection with an audience. Thank you, Coco, for sharing your experiences and insights!

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Thank you Cocomocoe for coming in to speak with our class! I really enjoyed hearing about her journey both professionally and personally. There’s a lot to learn from her experiences and hearing her bravery to keep pushing forward through creative innovation. Her presentation from start to finish was extremely captivating and it was so fun to hear her personal thoughts!

Cocomocoe had a lot of great advice and insights that I had never even thought of. One of the things that stood out to me was that we are responsible to convince the algorithm to boost our own content. The thought that the algorithm will not know your niche until you present it through multiple countless posts is something that I had never thought of but definitely will be applying to future content. Furthermore, her conversation about longer media = longer object permanence was very accurate and new. I know all of the podcasts I last listened to but the videos that I saw amidst scrolling were not significant enough to remain in my immediate brain. The concept of object permanence and how to utilize it is a very powerful idea that can be used for future media.

Thank you so much for sharing your insights with us, I think we can all agree that we learned so much from it. Hearing from you helped reinforce the idea that every journey is different and that’s what makes you stand out. Your unique perspectives and future predictions were so exciting to hear and reinspired me about the work of social media. Thank you again for your time and I look forward to seeing your platform thrive!

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Before @cocomocoe spoke to our class, I wasn’t familiar with her content, but I’m grateful for the introduction. Her videos align closely with my interests as a Business of Cinematic Arts major. I was especially impressed by her extensive pop culture knowledge; she referenced everything from obscure memes to timely trends, like Chappell Roan’s current hair color.

Although I didn’t get a chance to ask my question in class, I wanted to know how creators balance planning their videos while still maintaining a sense of authenticity. When I post on TikTok, it feels like the videos where I put in less effort tend to perform better in the algorithm, but I don’t want to post without intention either.

One point that stuck with me was her mention of "authenticity" as a buzzword in the social media industry. While I agree that not everyone is sharing their genuine selves online, I still think intention matters. For instance, I have friends who post on Instagram as if they’re thriving, even though they’re struggling in school. I’m curious about the purpose behind these kinds of posts, and while it’s not the case for everyone, it seems like many people don’t treat social media as a true reflection of themselves. Personally, I lean toward using social media as an open book.

Thank you again for coming to speak to our class. Your insights have left me with a lot to think about, and I’m excited to incorporate your tips into my own content.

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I had the wonderful opportunity to listen to CocoMocoe speak to our class last week about her career as well as getting to know more about her. Her presentation was very engaging and educating in the world of social media.

I really enjoyed her predictions for social media in the future. The first being that vlogging and lifestyle content making a comeback as well as ghost-metics. I had never heard of the concept of ghost metrics before this class so it was very interesting seeing her perspective on it as well as the classes.

Something that I thought was funny yet true that she shared was that if there is a reddit page about you then you've made it.

CocoMocoe shared some rules of growth. These included:

Rule #1: The nicher you go the quicker you grow

Rule #2: The comment section is better real estate than the caption

Rule #3: The longer the media, the longer the object performance

All these resonated with me and I thought they are very valuable when creating a career in social media/marketing.

Thank you CocoMocoe for coming to our class and speaking! It was such a fun class and I really enjoyed listening to you tell your story!

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Thank you, Coco Mocoe, for taking the time to speak with us and give us insightful advice! It was a pleasure meeting you as well.

It was inspiring to hear how your career journey was quite unexpected. As a senior, it's been difficult looking for jobs and having the motivation to keep on applying. However, it's insane to hear that you picked up a Craigslist job that ended up changing your career. I'm encouraged to take risks because I will never know what will happen until I take the risk.

I also appreciated your 3 rule advice that you gave. rule #1: the nicher you go, the quicker you grow, rule #2: the comment section is better real estate than the caption, rule #3: The longer the media, the longer the object permanence. I've been trying to build my own social media account and. I think I'm trying to reach too many communities and I'm not niche enough. I try to make the content too broad so it doesn't reach a niche audience. I also thought shorter videos are 100% the way to go, but I'm starting to realize that longer videos do have more object permanence. People like podcast style videos and I do believe that people will be listening to podcasts alot more now.

I'm very inspired to think outside the box, take risks, and always looking for future trends inside of always following the trends.

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Thank you so much for speaking to our class! I really enjoyed how the presentation/lesson felt like an open conversation, and there were so many valuable insights to take away.

Firstly, hearing about your career path and how it was somewhat unexpected but at the same time stemmed from a general passion for marketing and content creation was inspiring. As college students, it is difficult to know what our careers have in store but hearing your perspective on this was great.

Secondly, I found the social media growth tips that you gave to be very useful and easy to understand. As someone who has had a handful of successful videos on TikTok but struggled to replicate it, I think the stress that you put on consistency is so important. One thing that you mentioned that really stuck out to me was that the creators who have gotten or will get the biggest audiences and growth are those who continued posting content when it felt like no one was watching and stayed consistent. In addition to this, the advise you gave of going even more niche than you think you should is something I will definitely be trying in the future!

Thanks again.

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Coco Mocoe’s talk was incredibly inspiring and filled with practical advice for social media growth. One key insight was her "numbers game" analogy: If your 27th video or job application is the one that changes your life, how often would you show up? This highlighted the importance of consistency—showing up daily can significantly speed up progress.

Coco also talks about "rules of growth," highlighting that "the nicher you go, the quicker you grow." This advice resonated deeply, as it encourages creators to dig deeper into specific interests rather than following surface-level trends that everyone else is doing. By finding a unique niche, we can differentiate ourselves and attract a dedicated audience faster.

Another valuable point she made was about the importance of the comment section. Coco emphasized that engaging with comments is crucial for building community and fostering a loyal following. It’s not just about posting content; it’s about creating a conversation and making your audience feel heard.

It was so great to you have as a guest speaker and thanks for sharing your journey with us!

-Milly Ma

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Thank you Coco Mocoe for coming to speak to our class. I truly learned a lot and have left your talk with a lot of valuable information. First, thank you for sharing the hardships you went through and how you persevered through believing in yourself. I learned how one should not be concerned with small numbers when trying to build your platform, and to celebrate the small wins. I found the topic about the future of social media to be very interesting as well. For example, youtube has evolved immensely; youtube used to be filled with personal vlogs, but now we see different content like Mr. Beast’s content. It was also interesting to think about how every few years a new platform emerges and changes the social media landscape. Another thing that stood out to me in this talk was to not be afraid to try new apps. When Music.ly came out, it was seen as an obnoxious app that kids used, but now TikTok has turned into one of the most powerful social media platforms. I also thought it was interesting that you talked about not chasing trends. I always thought trends were important to acknowledge and always get a person more likes, but I learned that unique content is much more refreshing and appreciated. Another thing that stood out to me was the idea of using a comment section as valuable real estate. Lastly, my biggest takeaway was that persistence and regular content production are key to growing your platform. Thank you again!

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Dear Coco Mocoe,

I wanted to take a moment to thank you for taking the time to come into our class and share your insights on marketing, social media trends, and TikTok. Your expertise and energy were truly inspiring, and we all walked away with a deeper understanding of the power of digital platforms and how they shape today's marketing landscape.

Your insight on being yourself and embracing individuality in the age of social media was so empowering. In a space that can sometimes feel oversaturated, hearing your personal journey and how you’ve stayed true to your values and vision was a refreshing reminder of how important authenticity is to both success and personal fulfillment.

I’m truly grateful for the knowledge you shared, and I’m sure I speak for the entire class when I say we left the session feeling inspired to approach our own social media efforts with more intention, creativity, and authenticity. Thank you again for your time and generosity in sharing your experience with us.

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First, I’d like to thank Coco Mocoe for taking the time to speak in our class. I appreciated how openly she shared her journey, especially how her experience with dyslexia played a role in shaping it. Rather than letting dyslexia hold her back, she used it as a catalyst to ignite her passion.

I found it really entertaining to hear her predictions on the future of different social media platforms. The one that really piqued my interest was her prediction on a new social media platform. Coco Mocoe noted a trend in which a new “popular” platform emerges about every 5 years. With TikTok coming up in their 5th year, Coco Mocoe predicts that there will be a new “disruptive” platform. She predicts that the new platform will utilize “ghost metrics.” Just like how YouTube is starting to hide view counts and Instagram is starting to hide likes, she predicts that this new platform won’t show external metrics, but the creator will have access to their internal metrics. That way, creators and brands will be less afraid to post a video if the numbers aren’t too good.

I also enjoyed her insights on how Gen Alpha will view their “influencers.” Coco Mocoe explained how Gen Alpha is seeing Roblox avatars rise to fame. For instance, the game “Dress to Impress” has allowed various Roblox characters to become millionaires. Coco Mocoe predicts that the next version of influencers might actually be game avatars. I found this interesting because I have a younger brother who is Gen Alpha, and I have seen how his generation spends a lot of time watching gamers on Twitch, so I can definitely see this new trend of avatar influencers becoming popular for their generation instead of TikTok creator influencers.

Overall, I really enjoyed Coco Mocoe’s presentation, as I took huge takeaways on different “Rules of Growth” for an upcoming brand, such as going niche, staying active in comment sections, and engaging with longer content.

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I really enjoyed listening to Cocomocoe's presentation on engagement, algorithms, and growth on social media. Hearing her story on how she got to where she is was also very inspiring from her work at Buzzfeed to now. I think her transparency on job hunting was nice to hear for people who are about to graduate. Her insights on learning how to navigate the TikTok algorithm is also very useful as it's such a difficult thing to understand. I think her marketing experience is so exceptional and something I aspire to have in the future. I also loved her 3 rules to growth and how to lean back to YouTube because of its success with long form content. Overall, I really enjoyed her presentation.

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Thank you so much to Coco Mocoe for talking about her experience and providing valuable insights into social media growth and content creation. Her presentation was very helpful in highlighting the importance of understanding algorithms and leveraging them for audience reach. I appreciated her advice that no matter the platform you are in, social media is a numbers game. It is important to stay consistent and treat the algorithm like a robot because these strategies are essential to success. Whether it is hair styling, finding what is trending, or reviewing legos, you must test different things and see what the audience likes, then use this to keep showing up consistently. Drawing from her experience at Buzzfeed, I learned that it is important to always be open and willing to try the new app everyone is afraid of. Once you learn to open up and be willing to experiment, you will be able to find content that resonates with not only yourself but your audience. Some key takeaways I got from the presentation were the rules of growth which included: “The nicher you go, the quicker you grow,” “The comment section is better real estate than the caption,” and “The longer the media, the longer the object permanence.” I found it interesting that Coco Mocoe give advice about how we should not chase trends because that will put us behind everyone else. Instead, we should focus on what we are really doing and pay attention to the trends so you will know when it is coming your way. I found myself rethinking the way I view social media after this point. I also thought that the comment section rule was helpful because I feel like most people do not understand the importance of a post’s comment section more than the audience. The dialogue that happens in the comment is insightful in providing context of whether a post will do well or not and it is also an area where opinions are heavily influenced. The value of longer-form content in building stronger connections with an audience was also another rule. I also loved how CocoMocoe talked about how longer media is big for parasocial relationships for lots of creators and celebrities. Although we may not feel it, most of the content put out forms a strong bond between the creator and their audience. It creates this cult-like following. Her saying that audiences just “want to have an extreme version of whatever’s popular at the moment” stood out to me – as it felt like an idea that many tend to overlook. What fascinated me most were CocoMocoe’s predictions for the future of platforms. She had several thought-provoking ideas, one of which revolved around “ghost metrics.” I thought this change would drastically shift the focus of likes and views to more content that is authentic and this felt abnormal. If it were to come true, I feel it would greatly change everything about how people post online. Overall, CocoMocoe’s presentation left me with a lot to think about and made me excited to imagine the new possibilities in the future of social media.

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Thank you, Coco Mocoe, for taking the time to speak with us today.

I truly appreciated the genuine and down-to-earth way you shared your journey in social media and content creation. Working in entertainment influencer marketing, I found your insights not only informative but also incredibly motivating. Hearing about the challenges you faced when starting out—and how you transformed those into strengths—was inspiring.

One of the most impactful takeaways for me was your advice on growth, especially the idea that “the nicher you go, the quicker you grow.” This really highlighted the value of staying true to one’s unique voice rather than getting swept up in trends—a concept that resonates deeply in influencer marketing, where distinct voices stand out.

Overall, your talk left me with a fresh perspective on what it takes to build meaningful connections and impactful brands in today’s fast-paced social media world. Thank you for inspiring me to think deeper and embrace authenticity as I continue my journey in this industry.

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Coco Mocoe's presentation about what she describes as "The Numbers Game" taught me a lot about how the algorithm of social media works and the successful content strategies to grow on social media. Coco's presentation was one of my favorite guest lectures so far as I gained a much better understanding of the recipe needed to gain growth nowadays regarding how to make your content stick out from the others and garner much more attention. One of the key takeaways I gained from Coco's presentation is the importance of consistency when it comes to producing content, as the algorithm of social media tends to rewards consistency. I really like how she simplified the rules of growing into three digestable steps that seem very simple but make such a big difference when consistently done over time.

I also found Coco's rise to success in her social media career to be very impressive as well as she was able to crack the code of the strategies needed for growth and used that to her advantage of starting her own personal platform as well as working for companies such as BuzzFeed. Coco has one of the most well-defined social media growth strategies I've seen from a creator or social media manager, so I was really glad she was able to come to our class and share her strategy and three growth steps with us. The growth step I thought was the most interesting was the one regarding using the comment section on your own posts as a way to reply to people and keep the audience engaged with the content. When consuming content especially on TikTok, a lot of people open the comment section right after or during watching the content, and if the creator is replying to people, that definitely extends the content to the comment section and adds more excitement surrounding the content, so I can see why this strategy is so important nowadays when comments are more relevant than ever before.

Lastly, I'd like to thank Coco Mocoe for taking the time to provide her presentation to our class and providing such valuable insights into social media and the growth strategies and tips that worked the best for her on various social media platforms.

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First, I want to thank Coco for coming to our guest lecture. Her experiences in the digital marketing area, especially in TikTok, provided lots of valuable insights.

Coco shares how she started running the TikTok account. She mentioned that finding target audiences was critical in moving from sharing hobbies, tarot, and astrology to sharing more pop-culture and marketing-based accounts. Data-driven insights can help account owners target specific audience segments.

Coco analyzes the practicalities of analyzing consumer behavior and adapting content strategies accordingly. She also discussed how brands need more than just a product; they need a story that resonates with their audience. Therefore, authenticity and alignment with brand values are essential to build lasting consumer relationships.

Coco shared tips for creating platform-specific content and mentioned that effective digital marketing requires understanding each platform's unique culture and user expectations. Each platform has its own characteristics; for example, Instagram is better suited to posting graphic content, while YouTube is better suited to posting nutritious video content. Coco's insights on short-format content for platforms like TikTok are critical in today's digital environment.

Overall, Coco's presentation gave me a lot of benefits and insights for my own future in digital marketing. Special thanks to Coco for this presentation, and I hope to see you again.

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Coco Mocoe, thank you. That was a real and raw conversation about what is currently happening in the social media space, predictions for the future, and a dive into trends. Hearing about Roblox “influencers” blowing up and the future of influencers maybe just being seen through avatars is eerie yet realistic. Roblox has reached out to a collabed with many different artists, such as Lil Nas X and Nicki Minaj, for example, and I only see this combination of pop culture and gaming influence growing, such as with Roblox and Fortnite.

As someone who did a program with Snapchat last summer, hearing your view that Snapchat is going through an “identity crisis” really made sense to me. They are trying to figure out how to get back to being an entertainment based app, though seemingly used more a utility one, and also are having to battle gen alpha’s interest while still grasping to gen z’s outgrowing motives towards the app. My generation seems to have mixed views with Snapchat, as we continue to get older, and I see these concerns only growing.

Finally, I never really thought about the comment section as a group chat, and now I totally understand how smart it is for brands and users to interact through there to build engagement. I thought that was a really cool explanation of how brands are starting to move into this area to foster brand personality and awareness.

Overall, I really enjoyed your presentation and it felt like you were real with us, which made me more interested in the topics we explored and inclined to understand more about certain areas. Thank you!

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Thank you so much for sharing your insights with us! Your approach to social media growth through consistency, experimentation, and persistence really resonated with me. The idea that growth is a “numbers game” especially the concept of training the algorithm by showing up consistently was very insightful and can be applied to other factors in life too. Your advice to keep showing up highlights the importance of commitment and resilience in a fast-paced, competitive digital landscape.

I also found your perspective on testing content intriguing—trying different formats and seeing how the audience responds is such a practical approach to discovering what works. The distinction you made between who is "the best" versus who "shows up" was powerful. It's a reminder that success often comes to people who are relentless and not necessarily people who are flawless from the start.

Thank you again for encouraging us to be shamelessly persistent and reminding us that experimentation is key. Whether its though content or life as a whole, your key takeaways are a great reminder of how to succeed!

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Thank you Coco Mocoe, I had a really great time learning about how you have become who you are today. Thanks for taking the time to come and provide us with such presentation.

I really loved to hear how realistic the journey was to become such a passionate person working in Marketing. Hearing that college for you was not the easiest time, has brought me some peace of mind. I also feel a bit stuck at times when I feel uncertain of my future career paths though I do look forward for marketing to be an option so thank you for your reflection!

Thanks for sharing advice about the “Rules of Growth” within social media. The advice really shares important needs in order to have a great social media presence and I hope to implement in my future careers. If ever given the opportunity to manage a social media account, I will ensure to use this rule.

One again, very inspiration and thanks for your time.

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I truly enjoyed listening to Coco throughout her entire presentation. I gravitated towards her key concepts, as she was discussing relevant content creators that attract younger audiences. A key concept that stuck with me was beating algorithms to gain momentum. Coco discussed that people online will remember your face when posts are consistent, regardless if they like you or not. This can be used not only for personal branding, but is a helpful insight into social media marketing. With consistency of seeing a face or product, there is a higher chance that audiences will remember what they have seen often. The importance of the comment section is another key concept that brought my attention. Coco explained that captions don't capture an audience, but an engaging comment section leads to more engagement. After Coco mentioned this, I realized that I tend to look at the comment sections and find entertainment in comedic comments. I can apply this to my professional life in the future, as it is important to have engagement on a social media account with online users.

It was so much fun listening to her predictions about future trends, as they seem very realistic for the future. Hearing her opinion on a new platform without metrics or being famous from an avatar (like Roblox) has definitely stuck with me. I am excited to see if the predictions become a reality! From the guest speakers that have visited, a lot of information from Coco sticks with me to this day. Thank you so much Coco for coming in and taking your time to share your tips and tricks!

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Coco Moco Reflection

Hi Coco Mocoe! Thank you so much for coming to speak to us. Your expertise and unique perspective on the evolving social media space provided us with so much to think about, and your passion for the creator economy was truly inspiring.

One of the most fascinating takeaways was your prediction about social media moving toward ghost metrics, such as hiding analytics like follower counts and likes from public view, and how this could shift the focus of content creation. Hearing how brands might begin valuing deeper authenticity and creative storytelling over surface level metrics was a powerful insight. It made me rethink how creators will approach their work and how brands will evaluate campaigns in the future.

Your discussion about YouTube trends, audience behavior, and the platform's growth strategies was equally enlightening. It’s awesome to hear predictions like that, and I've never really considered that a reality, but when you mentioned it, I really believe it will come true as well.

Thank you again for sharing your knowledge with us and it was a privilege to learn from you.

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To Coco Mocoe,

Thank you so much for coming to our class and taking the time to speak with us. To say the least, your journey and work ethic is extremely impressive and inspiring. Throughout your lecture, the part that spoke to me the most were your three rules of growth. In particular, rule #1 meant so much to me. Ever since I was young, I have always liked the saying "normal is boring," and so when I read "The nicher you go, the quicker you grow," I knew I was going to be incaptivated by your entire presentation. Nowadays, it can be intimidating for people to be niche and not just follow trends. It is hard to truly be yourself and pursue something that you enjoy, especially if it is outside the "norm." With that being said, I really appreciated how you shut that down immediately with your first rule of growth and told us to do something outside of the trend. That rule truly meant a lot to me, and it is something that I plan on carrying with me for a long time throughout me career. So again, thank you so much for your presentation and coming speak with us!