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The Pirelli Circular+ Initiative integrates innovative sustainability measures, focusing on a circular economy approach for tire production and lifecycle management. This includes:

1. Tire Lifecycle Program: Customers trade in used tires at Pirelli outlets for discounts, enabling large-scale tire recycling.

2. Modular Eco-Tires: Modular tires with replaceable treads reduce waste and increase sustainability.

3. Green Rewards App: Customers earn rewards for recycling and track their environmental impact.

4. Collaborative Hubs: Partnerships with waste management systems and research organizations to create regional recycling hubs.

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 Principle of Sustainability it Responds to

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 Principle of Sustainability it Responds to

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Circular Economy: Reduces waste, maximizes resource use, and promotes recycling through innovative product design and collaborative systems.

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a. CEO of the Company

Proposal:

Launch a "Pirelli Lifecycle Program" that integrates tire recycling facilities with retail outlets.

Partner with governments and NGOs to implement large-scale tire recycling projects, positioning Pirelli as a global leader in sustainability.

Emphasize marketing sustainability innovations to attract investors interested in green finance.

b. Director of Sustainability

Proposal:

Strengthen compliance with Science-Based Targets for Net Zero by 2040, specifically focusing on the circular use of materials.

Develop an open innovation platform to collaborate with startups and researchers on sustainable tire technologies.

Introduce incentives for customers to return used tires for proper recycling, integrating it into supply chain data to track sustainability performance.

c. Product Engineer

Proposal:

Develop a new modular tire design where parts like treads can be replaced instead of discarding the entire tire.

Use advanced materials, such as bio-based rubber and graphene-enhanced composites, for higher durability and recyclability.

Explore production technologies to upcycle end-of-life tires into raw materials for new tire production.

d. Customer

Proposal:

Introduce a subscription service for eco-friendly tires, including maintenance and free recycling of old tires.

Gamify the recycling process with a rewards app where customers earn points for sustainable actions like recycling tires or choosing Pirelli's eco-friendly options.

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Environmental Impact:

Significant reduction in tire waste.

Decreased carbon footprint via recycled and bio-based materials.

Economic Impact:

Cost savings for customers and Pirelli.

Job creation in recycling hubs.

Social Impact:

Enhanced customer engagement through the rewards app.

Greater awareness of sustainability practices.