# data[].attributes.body
Does your product/service satisfy a need/want?

How is it triggered?

# data[].attributes.body
When a customer considers your product/service, what criteria are they comparing them against?

# data[].attributes.headline
Think of the buying journey your buyer goes through

# data[].attributes.subject
Think of the buying journey your buyer goes through

# data[].attributes.body
List all the stages of the buying journey and explain what that journey looks like (from trigger to post-purchase)

Include the channels they may go through such as Google Search, Website, Print Advertising

# data[].attributes.headline
Identify which of the following belong to which category:

# data[].attributes.subject
Identify which of the following belong to which category:

# data[].attributes.body
Age

Loyalty

Belief

Gender

City

Opinions

Platforms used

Times of the day a device is used

Religion

Income

•Geographic

•Demographic

•Psychographic

•Behavioural

# data[].attributes.headline
Using the data sample for a UK Health Nutrition Store, create a persona based on the following:

# data[].attributes.subject
Using the data sample for a UK Health Nutrition Store, create a persona based on the following:

# data[].attributes.body
Males aged between 30 and 40 buy protein and energy boosters - THIS ONE

Females aged between 25 and 30 buy the herbal supplements - DONE BELOW

Females aged between 30 and 40 buy Vitamins - THIS ONE

(Data available via MyTMT)

# data[].attributes.headline
Using the example, create an empathy map for your customer persona - example below

# data[].attributes.subject
Using the example, create an empathy map for your customer persona - example below

# data[].attributes.headline
Identify all your customer touchpoints, both online and offline.

# data[].attributes.subject
Identify all your customer touchpoints, both online and offline.

# data[].attributes.headline
Create a funnel for your company, whether RACE or AIDA. 

# data[].attributes.subject
Create a funnel for your company, whether RACE or AIDA. 

# data[].attributes.body
Identify the required actions at each stage, along with potential drop off points and tactics to negate each

# data[].attributes.headline
Using the data sample for a UK Health Nutrition Store, identify the key segments 

# data[].attributes.subject
Using the data sample for a UK Health Nutrition Store, identify the key segments 

# data[].attributes.body
•Males aged between 30 and 40 buy protein and energy boosters (red)

•

•Females aged between 25 and 30 buy the herbal supplements (blue)

•

•Females aged between 25 and 40 buy Vitamins (green)

# data[].attributes.headline
At the end of the training you will be able to:

# data[].attributes.subject
At the end of the training you will be able to:

# data[].attributes.body
Understand the customer buying process

•Understand the influences on the customer decision-making process

•Understand the differences between B2C and B2B buyer behaviour

•Understand the customer journey, including offline and digital touchpoints, and how to engage customers at different stages of their journey

•How to create customer personas

How to segment audiences for targeting

# data[].attributes.body
My company's service satisfies a need, all three that were outlined.

These needs are triggered internally. As we offer at-home care services the need comes into fruition based on the natural aging process.

# data[].attributes.body
It satisfies a need

It is triggered by healthcare staff leaving a job for a new one or getting their first job and getting a placement through our services

# data[].attributes.body
the company i work for satisfies customer wants, this could be triggered internally i.e a colour the customer would like or externally for example, seeing a content creator use one of our products would trigger the customer to purchase the same product.

# data[].attributes.body
Childcare- parents need childcare on a day to day basis.

People need to go to work so therefore do not have anyone to look after there children during working hours.

# data[].attributes.body
Comparing against:

-Price. There are many competitors in this sector that all offer different prices

- Type of care offered

- Duration of visits/ frequency of visits

Locality

Reviews from other users of service

QEFC rating

Social media- proof of quality of services

# data[].attributes.body
Does the recruitment company specialise in CAMHS or mental health roles? Do they understand the specific requirements for these positions?

How experienced is the company in recruiting for CAMHS-related roles like psychologists, therapists, mental health nurses, or social workers?

How quickly can the company provide suitable candidates for urgent or ongoing needs?

Is the agency quick to reply to inquiries and updates?

# data[].attributes.body
Customers will be comparing us against competitors in terms of quality of our products, are we offering competitive prices and the customers experience/service.

# data[].attributes.body
Client may compare

location/travel

Daily rate

Working hours

What the services offers/includes

Government funding/discounts

How big the working area is etc

Best development for the child when it comes to meeting milestones

Ofsted reports

# data[].attributes.body
The candidate realises they need to find a new job, perhaps due to:

Unhappiness in their current role.

A desire for career progression or a new challenge.

A need for better work-life balance, higher pay, or more fulfilling work in the CAMHS sector.

A recent qualification or certification in mental health that they wish to utilize.

Trigger: A personal or professional gap they seek to resolve.

The candidate actively seeks out options to address their job search needs:

Researching recruitment agencies specialising in CAMHS roles.

Browsing online job boards, company websites, or LinkedIn.

Asking peers or mentors for recommendations.

Visiting the CAMHS professionals website to explore services, available roles, and resources like blog articles or guides.

The candidate compares recruitment companies to determine the best fit:

Reviewing the range and quality of jobs listed by CAMHS professionals

Assessing the company's reputation through reviews, testimonials, or success stories.

Considering the level of personalized support offered (e.g., interview prep, role alignment with career goals).

Evaluating additional benefits, such as exclusive access to job listings or guidance on certifications.

The candidate decides to register or engage with the CAMHS professionals:

Completing a registration or application process.

Submitting a CV and relevant credentials.

Engaging in an initial consultation or interview with a recruiter to discuss career aspirations and suitable roles.

After working with the Camhs Professionals, the candidate reflects on their experience:

Positive outcomes: If they are successfully placed in a role they love, they are likely to recommend the agency to others or use it again in the future.

Negative outcomes: If the process is unsatisfactory or the role is unsuitable, they might share negative feedback or switch to another agency.

1. PR - Awareness of the need for a new CAMHS role.

2. IS- Researching recruitment agencies and career options.

3. EOA - Comparing CAMHS professionals with competitors.

4. PD - Registering and engaging with the recruitment agency.

5. PPD - Reflecting on the experience and determining loyalty to the agency.

# data[].attributes.attachment_link.title
Sitemap Whiteboard in Green Purple Basic Style

# data[].attributes.body
Problem recognition:

The client has a new job or existing job and is looking for childcare as their working hours do not work well. Vice versa the client may have already placed their child in childcare but this no longer fits their needs or wants anymore.

Information search:

Clients will search the government website and locate childcare facilities in the area. They may also use word of mouth from others from schools nursery’s etc.

Evaluation of alternatives:

The next stage will be to compare different child care facilities in the local area based on location. How far does it take to travel? What is the daily rate? Are the ofsted reports up to a good standard? The client will then make a decision based on their needs and wants.

Purchase decision:

At this stage the client will then sigh up and once they are happy with their decision they may decide to take there child to a few settling in sessions. Once complete all documents will be signed and a start date will be put into place.

Post- purchase evaluation:

client will then evaluate the service and then come to an overall decision to keep there child at the facility as it meets all requirements.

# data[].attributes.body
Age= demographic

Loyalty= behavioural

Belief= psychographic

gender= demographic

city= geographic

opinions= psychographic

platform used= behavioural

times of day= behavioural

religion= psychographic

income= demographic

# data[].attributes.body
geographic:

City

Demographic:

Age

Gender

Income

Religion

Psychographic:

beliefs

opinions

loyalty

Behavioural:

Platforms uses

Times of the day a device is used

# data[].attributes.body
Geographic:

City

Demographic:

Age

Income

gender

Psychographic:

Loyalty

Opinions

Beliefs

Behavioural:

Times of the day a device is used

platforms

# data[].attributes.body
Age- demographic

Loyalty- behavioural

Gender-demographic

Belief- physiographic

City- geographical

Opinions- physiographic

Platforms used- behavioural

Times of day a device is used- behavioural

Religion - demographic

Income- demographic

# data[].attributes.body
Online

Email marketing

social media posts

website

reviews

digital advertising

Offline

outdoor signs

flyers

word of mouth

community

# data[].attributes.body
Online

Search engine: when clients search for home care services in their area, our client's company shows up

We post ads on Facebook and Google

Local directories online

Facebook, instagram and linkedin accounts

Offline

Attending local events in the community that members of our target audience would attend

Recommendations from friends and family

Adverts in newspapers and magazines

# data[].attributes.body
Online touch points

Social media accounts

Government website

Childcare websites

Ofsted ratings and reviews

Online community group chats

Email marketing

Offline touch points

flyers/ brochures

Word-of-mouth in the local area

Recommendations from nursery’s and schools

Taster sessions

# data[].attributes.body
Offline:

An office is occupied physically.

Candidates seeking face-to-face consultations can walk in anytime during business hours to receive assistance.

Branding and signage improve the office environment and create a welcoming atmosphere.

Attending career fairs and networking events can improve your job prospects and build precious connections.

Recruiters actively participate in healthcare career fairs to connect with potential candidates.

Professionals participate in CAMHS-specific events and conferences to improve their knowledge and skills.

Outreach is done by the community and the community shares important resources.

Local mental health organizations or charities will collaborate with community members to create effective support systems and they will provide costly resources for people in need.

Mental health awareness campaigns receive sponsorships and support.

The marketing team is designing and producing printed collateral that will effectively communicate our brand message while engaging potential customers and improving our overall outreach efforts.

Flyers and brochures and posters are distributed in clinics and universities and mental health organizations.

At multiple events, people actively exchange physical business cards, which helps them make costly connections and network effectively.

Online:

1. Website

Home page with company overview.

Job listings for CAMHS roles.

Resources, blogs, or career advice for professionals.

Registration portal for candidates.

Contact form and chatbot support.

2. Social Media Platforms

LinkedIn: Posts about job openings, industry trends, and candidate success stories.

Facebook: Community engagement, job announcements, and recruitment events.

Twitter: Quick updates about job openings and mental health awareness campaigns.

Instagram: Visual content showcasing team culture, testimonials, or behind-the-scenes work.

3. Email Marketing

Job alerts tailored to candidates' preferences.

Monthly newsletters with industry updates and career tips.

Personalized follow-ups post-registration.

4. Job Portals

Presence on platforms like Indeed, Glassdoor, or Reed, showcasing open positions.

Company profile and reviews from candidates.

5. Search Engines

SEO-optimized content to attract candidates searching for CAMHS jobs.

Pay-per-click (PPC) advertisements targeting relevant keywords.

6. Virtual Events and Webinars

Online recruitment fairs.

Webinars about career growth in CAMHS or mental health topics.

7. Candidate Portals and Apps

Mobile-friendly job application platforms.

Dedicated apps for managing candidate profiles and tracking applications.

8. Online Reviews and Testimonials

Reviews on platforms like Google My Business or Trustpilot.

Testimonials featured on the company website or social media.

9. Third-Party Websites

Listings on healthcare-specific recruitment sites.

Partner organizations' websites that redirect to the company.

Offline Touchpoints

1. Physical Office

Walk-ins for candidates seeking face-to-face consultations.

Office branding and signage.

2. Career Fairs and Networking Events

Recruitment stands at healthcare career fairs.

CAMHS-specific professional events or conferences.

3. University Partnerships

Workshops or talks at universities offering psychology, mental health, or nursing programs.

On-campus recruitment events.

4. Community Outreach

Collaboration with local mental health organizations or charities.

Sponsorships for mental health awareness campaigns.

5. Printed Collateral

Flyers, brochures, or posters distributed in clinics, universities, or mental health organizations.

Physical business cards exchanged at events.

6. Phone Support

Candidate assistance through dedicated helplines.

7. Referral Programs

Incentives for candidates referring peers to the recruitment service.

8. Industry Meetups

Attendance and networking at professional gatherings focused on mental health or healthcare.

9. Local Advertising

Posters in healthcare facilities or public spaces.

Advertisements in local or industry-specific magazines.

# data[].attributes.body
Aida

# data[].attributes.body
Reach

A client is looking for childcare and asks the school for recommendations. The school recommends one in the local area.

Act

The client then decides to contact the business and make some general enquiries.

Convert

After this the client decides to book some settling in sessions and makes the decision to enrol for a permanent place for their child.

Engage

Finally, after a few months of attending the parent will be able to apply for funded hours by the government weekly.

# data[].attributes.body
Email campaign is sent out to all wholesale customers.

Sent to our landing page.

Contact our sales team to place order

Order is fulfilled