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Social Media Project Manager - Balenciaga 

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Social Media Project Manager - Balenciaga 

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BALENCIAGA - Social Media Project Manager - APAC area (F/H)

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Summary About us Cristóbal Balenciaga founded the House in 1917 in his home of Spain. In 1937, he established the brand in Paris, designing its collections there until 1968. Cristóbal Balenciaga had a reputation as a couturier of uncompromising standards and was referred to as "the master of us all" by Christian Dior and as "The Couturier of the Couturiers" by Gabrielle Chanel.

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Social Media Project Manager - Balenciaga 

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Social Media Project Manager - Balenciaga 

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A professional with 5 years in a similar position in fashion/luxury industry or creative/entertainment industry,

A person with a strong knowledge of Chinese and Asian social platforms,

An expert on social media platforms, english speaker with excellent communication skills. Mandarin is a plus,

A professional with an analytic spirit, force of proposal, eager to suggest innovative ideas.

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Social Media Project Manager - Balenciaga

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Social Media Project Manager - Balenciaga

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Manage & improve Balenciaga's presence on Chinese platforms: WeChat, Weibo, RED, Tmall and on APAC platforms: LINE TW, LINE TH, LINE JP,

Compose the social media communication plan on a weekly basis for top management/artistic director on his/her dedicated plaforms,

Development & animation of Balenciaga WeChat X-In-One Miniprogram by bringing new and fast-forward ideas,

Planning coordination with local digital and merch teams (weekly meeting and follow-up) and support media team on 360° operation,

Coordination with image team and follow-up of local content creation,

Competitors benchmark in order to find key and strategic market opportunities to improve Balenciaga’s visibility,

Data follow-up and strategic improvement according to performances.

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Ecommerce Trading Manager (International) - NEXT

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Ecommerce Trading Manager (International) - NEXT

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Retail Company

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Ecommerce Trading Manager (International) - NEXT

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Ecommerce Trading Manager (International) - NEXT

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Displays a clear sense of vision, direction and belief

Perseverance and a desire to succeed

Keen interest in fashion, online and awareness of the latest trends.

Is good at influencing to win support for positive change and new ideas

Excellent communication skills with the ability to present to a range of audiences.

Experience of working within an international department is desired but not essential

A foreign language is desired but not essential

Comfortable with international travel from time to time.

A passion for creating solutions with a positive attitude to change.

Excellent analytical skills and an informed, evidence-based approach.

Highly motivated and hardworking with a professional attitude, who is able to work under pressure in a fast-paced environment.

Is able to identify own development needs accurately and is open to learning

Confident in managing and developing a team of two to deliver consistent results

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Ecommerce Trading Manager (International) - NEXT

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Ecommerce Trading Manager (International) - NEXT

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Continually review information on sales, bestsellers & key online metrics to find opportunities to best trade

Educate yourself to know and understand the Next customer across all sales channels, in the UK and internationally.

Collaboration with colleagues and teams to test and learn what the customer wants. Ensure your recommendations have the customer’s needs and want at the forefront to increase sales internationally.

Translates ideas into practical solutions that improve performance internationally.

Communicate across all levels of the business. Is good at influencing senior stakeholders to win support for positive change and new ideas that support international growth.

Build a close understanding of the trading calendars & customer shopping behaviours in our key countries and third-party sales channels.

Share business knowledge quickly and develop a good understanding of business priorities.

Identify improvements and developments of internal and external processes with a constant view of improving service and profitability.

Implement opportunities for localising onsite content to benefit our direct and third-party sales channels.

Identify and champion additional online functionality and features to grow sales in individual countries.

Develops a network of productive relationships internally and externally that helps ensure international development is considered and supported.

Act as the key central contact point for external suppliers and third-party sales channels where Next is the supplier.

Support in the identification and execution of key strategic opportunities, liaising with internal and external stakeholders to get the job done.

Attend all relevant internal meetings and account reviews.

Participates in productive meetings that focus on the task in hand.

Accurate administration of key business documents required both internally and externally.

Champion international promotional programme, ensuring accurate planning & execution with relevant commercial offers.

Deputise for the Country Manager in meetings and reviews when required.

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Domestic Fashion Brand

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Proven PR experience gained in house or agency side

Strong understanding of role of digital within PR and implementing integrated campaigns

Strong communication skills both verbal and written

Excellent organisation and project management skills with the ability to multi-task

Experience in organising press events

Enthusiastic, highly motivated individual

Able to contribute fresh and innovative ideas

Ability to work independently and within a team

A strong understanding of taking central strategy and ensuring adherence and implementation in local market.

Able to work well under pressure,

Information Technology including Outlook, Word, Excel, PowerPoint & Internet packages

Excellent verbal and written communication skills to build strong relationships internally and externally

Able to establish relationships with people at all levels

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Strategic input into all PR/digital planning meetings to achieve company objectives.

Set strategic PR objectives for UK and international PR teams (agency and in house) in conjunction with Head of Comms and country managers.Develop PR plans and provide support, key messages, press releases to international teams with a focus on US, Germany and Asia.Evaluate all activities and ROI.

Develop PR plans in conjunction with Digital to support key seasonal stories for national and regional media around press worthy stories, collaborations and commercial calendar to include editorial, seeding and promotional activities.

Working with UK Marketing Manager to support and deliver PR plan for all UK marketing activity

Set direction and day to day management of UK PR agency and Global PR teams to implement all global plans ensuring high quality coverage is gained and objectives and KPIs are met.

Inception and management of events for new collection launches including collaborations, seasonal press days, press relationship building events and store openings

Evaluation and reporting of all media activity.

Sustainability/Wax for Life communication to media.Drive PR around WFL and sustainable initiatives with key touchpoints throughout the season that will generate coverage and demonstrate Barbour’s commitment to sustainability.

Organise press visits to Barbour HQ or UK and international press throughout the year as required.

Management and fulfilment of all media and interview requests on seasonal stories with design and senior managers as required.

Write and produce seasonal press releases, seasonal mailers and other PR copy as required.

Contribute to Material Matters, internal newsletter, agree content and write articles.

Have awareness of the PR budget, ensuring all activity is within budget.

Manage Global PR Executive, setting objectives and undertaking annual reviews.

Undertake any other reasonable activity, as may be required by senior management.

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VOGUE certificate in Fashion Marketing | Conde Nast College of Fashion & Design 

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The VOGUE Certificate in Fashion Marketing is a comprehensive undergraduate programme that introduces individuals to the fundamentals of fashion marketing and industry practice, equipping them with the knowledge and skills necessary to continue their higher education journey or pursue a career in fashion or related sectors.

As a student on this course, you will collaborate with your peers enrolled on our two-year BA (Hons) Fashion Communication & Industry Practice degree programme, actively engaging in three core modules: Fashion Marketing Promotion, Fashion Retail Environments, and Fashion & Society.

This course caters to individuals who aspire to further their education in the realm of the fashion industry but prefer not to commit to extended degree-level studies. It also welcomes professionals seeking to explore fresh career possibilities, advance within their current field, or enhance their versatile skill set. For those eager to broaden their understanding, explore the vast potential within the fashion industry, and attain valuable credentials, this course provides an ideal learning environment.

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 Fashion Business Online Short Course | UAL

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 Fashion Business Online Short Course | UAL

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The course will include business foundations and team building, product development, marketing, selling to retailers internationally, managing production/logistics and finance management.

Through a combination of lectures based on first hand experience, practical exercises, open conversation and functional tools, this course will offer the insight, overview and skills required to start or manage a small independent fashion brand when resources are limited.

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The Complete Fashion Business Online Short Course

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In this 12 week course you will be guided through the processes involved in running a small designer fashion label when you have limited access to resources. The course will include business foundations and team building, product development, marketing, selling to retailers internationally, managing production/logistics and finance management.

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The Complete Playbook for Generative AI in Fashion 

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The Complete Playbook for Generative AI in Fashion 

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From ChatGPT to Midjourney to Runway, the emerging technology is already showing why it could be one of the most consequential in decades for the fashion industry. Early adopters and experts unpack the opportunities and challenges of putting gen AI to use to design products, create campaigns and other content, and better connect with customers.

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Masterclass | The Complete Playbook for Generative AI in Fashion

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Watch on demand a special Masterclass, as BoF's technology correspondent Marc Bain, along with a panel of experts, unpacked our case study on generative AI.

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Reflecting on the Marketing Consultant Project unit, it has been a journey of both challenges and triumphs. This reflective piece aims to capture the essence of my learnings and the invaluable insights gained throughout this experience.

The unit started with an intriguing blend of theoretical and practical elements in fashion marketing. Initially, integrating various marketing concepts such as market research, branding, and content strategy was challenging. However, as the course progressed, I grew to appreciate the depth these concepts brought to real-world scenarios, transforming academic knowledge into practical outcomes.

Lectures provided a foundational framework of knowledge crucial for my future career in the fashion industry. They effectively demonstrated how to adapt traditional marketing strategies to the ever-evolving technological landscape. Guest lectures, particularly those by Lauren Adams and Kemi Gbadebo, were pivotal in sparking new ideas. Their real-life stories and experiences in the industry highlighted the importance of personal branding and the influential role of social media. These sessions were enlightening, inspiring me to focus more on building a strong personal brand for my career path.

Our group project, developing a marketing campaign for Future Fashion Fair, was a mixed experience of learning and adjustment. The campaign's highlights, including a QR code initiative for audience engagement, the SWAP SHOP concept for sustainability, and an interactive UK map showcasing regional sustainable fashion, exemplified our collective creativity and innovation. However, team dynamics posed their own challenges. While Mia, our team leader, demonstrated commendable responsibility and leadership, not all experiences were uniform. For instance, Lotte's participation was limited, often citing busyness, and her contributions, primarily in the final stages, lacked the depth and understanding we had hoped for. Her absence in critical discussions and the week 7 presentation was a setback for our team.

Personal challenges were a significant aspect of this experience. Two team members faced health and family issues, significantly impacting our group dynamics. This taught me the importance of empathy and flexibility in teamwork. I learned to reorganize and adapt our work plan during their absence, ensuring continuity while respecting their circumstances. Their responsible return and commitment to catching up underscored the value of resilience in teamwork.

Feedback after our week 7 presentation was crucial. Our instructor, Sian, provided constructive insights on refining our research approach and clarifying the client's objectives. We integrated this feedback, enhancing our campaign's focus and making our objectives more coherent. This process of receiving and implementing feedback was instrumental in refining our project and taught us the importance of adaptability and receptiveness to external advice.

As an international student, language barriers and cultural differences initially posed challenges in team interactions. However, these challenges transformed into opportunities for personal growth, improving my communication skills and understanding of diverse perspectives. This experience taught me the value of adaptability, clear communication, and leveraging individual strengths in a team setting, skills essential for real-world applications.

In conclusion, this unit has been a profound learning curve, not only enhancing my knowledge and skills in fashion marketing but also equipping me with vital soft skills like communication, empathy, and adaptability. These experiences and learnings are invaluable assets that I am eager to apply in the fashion industry, confident in my ability to contribute meaningfully and effectively.

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Biography

Regarded as the “eyes of Bergdorf Goodman,” Linda Fargo is responsible for spotting trends and shaping the visual identity of the storied and opulent New York department store.

Renowned for her discerning taste for fashion trends and creative directorship of the Bergdorf shop windows, Fargo has held her role at Bergdorf since 2006, prior to which she was a visual merchandiser for both high end brands and mass market clothing companies like Gap.

Her knack for creating displays developed at an early age. She grew up in the suburbs of Milwaukee, and started constructing collage boxes as a teenager. After she moved to New York, she started as a window dresser at the mid-market department store Macy’s, eventually rising to become the visual director. She has been with Bergdorf since 1996, when she was hired as the visual director of the women’s store before being promoted to vice president of visual merchandising just a year later.

With a background in the arts — Fargo has a BFA from the University of Wisconsin-Madison — she has created over 1,000 window displays for Bergdorf Goodman. Her eclectic compositions combined products and trends with grittier, intriguing themes. “I started out taking a lot of risks with the image of Bergdorf’s through the windows. Doing windows that were not just precious, brittle prettiness, but gutsier — a girl lying in nails or a girl at a tawdry sideshow,” she told Gotham magazine.

Indeed, her displays have filled two books, "Windows at Bergdorf Goodman" and "Dreams Through the Glass."

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Regarded as the "eyes of Bergdorf Goodman," Linda Fargo is responsible for spotting trends and shaping the visual identity of the storied and opulent New York department store.

Renowned for her discerning taste for fashion trends and creative directorship of the Bergdorf shop windows, Fargo has held her role at Bergdorf since 2006, prior to which she was a visual merchandiser for both high end brands and mass market clothing companies like Gap.

Her knack for creating displays developed at an early age. She grew up in the suburbs of Milwaukee, and started constructing collage boxes as a teenager. After she moved to New York, she started as a window dresser at the mid-market department store Macy's, eventually rising to become the visual director. She has been with Bergdorf since 1996, when she was hired as the visual director of the women's store before being promoted to vice president of visual merchandising just a year later.

With a background in the arts - Fargo has a BFA from the University of Wisconsin-Madison - she has created over 1,000 window displays for Bergdorf Goodman. Her eclectic compositions combined products and trends with grittier, intriguing themes. "I started out taking a lot of risks with the image of Bergdorf's through the windows. Doing windows that were not just precious, brittle prettiness, but gutsier - a girl lying in nails or a girl at a tawdry sideshow," she told Gotham magazine.

Indeed, her displays have filled two books, "Windows at Bergdorf Goodman" and "Dreams Through the Glass."

As fashion designer Greg Mills told Time magazine, "She's very visual and tactile and sensitive. She's not the run-of-the-mill merchant. She really looks. She's open-minded."

In May 2017, Bergdorf launched Linda's, a permanent store-in-store curated by Fargo, featuring a revolving stock of Fargo's favourite items, ranging from fashion items (clothes, accessories, etc) to food and tea.

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Linda Fargo | BoF 500 | The People Shaping the Global Fashion Industry

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She has shaped the identity of the legendary luxury department store with over 1,000 window displays and a keen eye for trends.

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Alexandra Van Houtte is the founder and chief executive of Tagwalk, a searchable database of lookbook, runway and street style image collections that shaves hours off the usually laborious role of bloggers and assistants creating moodboards and trend forecasts.

Born to French and British parents, Van Houtte first studied Mandarin at the University of Nottingham before going on to do a masters in Fashion Media Styling at London College of Fashion . In her first five years working in fashion, predominantly working as a stylist for the likes of Elle, Numéro and Grazia, Van Houtte experienced first-hand the task of finding specific trends and styles across the plethora of runway images and lookbooks out there.

She launched Tagwalk in 2016 to solve this problem. Dubbed "the Google of fashion" by publications including the Financial Times and Refinery29, Tagwalk allows users to search for images by colour, fabric or trend keyword, as well as typical filters such as season, fashion week, designer and model.

As of September 2019, Tagwalk had 46,000 registered users and in April 2019 the site launched video production for brands. Tagwalk counts Carmen Busquets as an angel investor. In 2018, Vanity Fair named Van Houtte one of the 50 most influential French people in the world.

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Alexandra Van Houtte | BoF 500 | The People Shaping the Global Fashion Industry

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The stylist turned her frustrations with fashion's outdated moodboard systems into a game-changing start-up.

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What Fashion PR & Communications Professionals Need to Know Today

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What Fashion PR & Communications Professionals Need to Know Today

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Discover the most relevant industry news and insights for fashion PR & communications professionals, updated each month to enable you to excel in job interviews, promotion conversations or perform better in the workplace by increasing your market awareness and emulating market leaders.

BoF Careers distils business intelligence from across the breadth of our content - editorial briefings, newsletters, case studies, podcasts and events - to deliver key takeaways and learnings tailored to your job function, listed alongside a selection of the most exciting live jobs advertised by BoF Careers partners.
Key articles and need-to-know insights for PR & communications professionals today:
This year's Super Bowl shaped up to be the sport's glow-up moment. Boss released a capsule collection with the NFL. Commercial breaks were stuffed with ads for E.l.f., Cerave and other beauty brands (at $7 million for a 30-second spot). Taylor Swift is at the forefront of a WAG renaissance, as athletes' partners prove to be the perfect vectors for brands looking to connect with football fans. Usher, this year's halftime act, was all over Paris Fashion Week last fall and is fronting Skims' latest men's campaign. Brands are even setting up gifting suites, as they would at a red carpet event.

The payoff from successfully meeting the cultural moment can be huge. E.l.f.'s Super Bowl ad last year starring Jennifer Coolidge was a masterstroke, with an afterlife on social media and broadcast television long beyond the big game. E.l.f. can probably credit some of its stunning 85 percent growth last quarter to its big marketing swing. When Rihanna wore the MM6 Maison Margiela X Salomon Cross Low sneakers during her halftime performance last year, it cemented the trail running shoe's ascension from niche sporting gear to a crossover hit.
Related Jobs:
PR Intern, Arddun Agency - London, United Kingdom

Senior PR & Communications Manager, The Bicester Collection - Madrid, Spain

Marketing & Special Events Leader, Bloomingdale's - New York, United States

The future was what the ever-prescient Jonathan Anderson was talking about while he ruminated on nostalgia after his show on Sunday. Kate Bush topping charts with a 40-year-old song, Tracey Chapman rocking the Grammies... Anderson marvelled at "young people discovering nostalgia, glorifying it." [...] The [JW Anderson] show's cosy focus on ageing residents in a village in Yorkshire, in the north of England, was reflected in the curly grey wig hats sported by Anderson's models (the veritable duplicate of a mumsy perm). The clumsy chunk of Brobdingnagian cable knits also suggested a weird cosiness.

You got the feeling after the Burberry show on Monday night that anything of the good old days would suit the brand just fine right now. "Burberry is one of the names most talked about in the world of fashion," designer Daniel Lee gamely offered backstage, but it's hardly for the right reasons. The new strategy hasn't taken, so Lee is now faced with the considerable challenge of making it right. [...] He opted for broad-shouldered, high-collared, hawkish outerwear with chunky bags and footwear to match. Hard reassurance for hard times.
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Media Planning & Buying Coordinator, Burberry - London, United Kingdom

Senior PR Manager, P448 - Paris, France

Membership Communication Manager, Hugo Boss - Stuttgart, Germany

"Make America Ferrera Again." In 2016, when Rebecca Minkoff debuted a T-shirt emblazoned with that phrase - a play on America Ferrera's name and Donald Trump's slogan - it "didn't feel like a risk," the designer said. The actress and designer posed in the tees at Minkoff's Manhattan boutique; Allure dubbed the collaboration "amazing" in an October 2016 headline. Needless to say, Minkoff isn't planning any Trump-themed novelty T-shirts this year.

As the presidential primaries ramp up - or more likely, wind down after Trump's thumping of his opponents in the Iowa caucuses in January - Minkoff isn't the only one inside the fashion industry who plans to tread gingerly around politics this time around. Politically outspoken designers like Minkoff and corporate behemoths like Nike have for years used progressive stances on hot-button issues to connect with consumers. But a conservative backlash and signs of audience fatigue around such messaging has raised the risk for engaging with topics like inclusivity, climate change and LGBTQ rights.
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P&D Communication Associate, Ralph Lauren - Milan, Italy

Associate Vice President, Jennifer Bett Communications - New York, United States

Social Media Lead, Swim USA - New York, United States

Glenn Martens opened Diesel up to the world before his latest show: 72 hours of live streaming every last detail about the preparation of a fashion show, complete transparency in an industry which prefers a veil over its activities. For the show itself, Dieselettes around the world were invited to join online; a thousand people signed up within a minute. Under Martens' unique and unyielding vision, Diesel has finally begun to click with the universe. Parent entity OTB Group confirmed as much in releasing 2023 results in February. [...] But the takeaway from the collection was a new level of construction rather than destruction, of finery tailored from tatters.

Kim Jones has already felt the warmth of that moment when you can move the dial for the whole industry with the fusion of street and salon which originally launched him as a menswear designer. His tenure at Fendi's womenswear has been marked by sober restraint, lean, elegant, untroubled, with the emphasis on silhouette and fabrication. Maybe too tentative, it was almost like he was over-emphasising his maturity as a designer. And yet there have always been swirls and eddies running under his collections for Fendi, and it might have been the surfacing of those that gave the kick to [this season's] show that made it his best yet for the brand.
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5. The Football Team That Finally Got Fashion Right
When AC Milan took the field this month in its home game against Napoli - a clash of two of Italy's most historic football clubs - the Milanese team donned blacked-out jerseys designed by Los Angeles streetwear brand Pleasures. [...] The initial launch of the collaboration, when jerseys went on sale for fans, was AC Milan's most successful day in terms of e-commerce sales, up 69 percent above its last record, according to the team. The $180 cream-coloured version of the jersey proved to be the biggest hit and has become an all-time bestseller, now trading on StockX for as much as $290.
Related Jobs:
The Pleasures tie-up may have been a surprise to traditional football fans, but it was by no means an accident. AC Milan has pursued a number of partnerships - including tapping Off-White as its official "style and culture curator" - since its $1.2 billion acquisition by US investment firm RedBird Capital Partners in August 2022. Under new ownership, the team has positioned itself as not only a football club but a lifestyle brand, creating new revenue streams through thoughtfully designed merch that goes beyond one-off collaborations.

Brand Activation Specialist, On - London, United Kingdom

Marketing Communications Instructor, FIT - New York, United States

Global Creative Communications Senior Director, PVH - New York, United States

Characterised by animal prints, heavy gold jewellery, glossy leather trousers, perfectly coiffed hair and, of course, a massive fur coat, the "mob wife" trend has already racked up over 127 million views on TikTok, according to Trendalytics. On TikTok, trends can rise - and then fall - in a matter of weeks, if not days, and "mob wife" is no exception. While weekly searches have grown by 21.3 percent year-over-year, Trendalytics anticipates this fad to be short-lived, with an arc of roughly six months.
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Anticipating and preparing for these viral moments can be challenging for brands that don't already have corresponding products in their assortment - because fickle consumers are itching to hop on the bandwagon, selling products on a preorder model won't work, said Mandy Lee, a trend analyst and forecaster.

PR & Marketing Internship, Galvan - London, United Kingdom

Social Manager, Coach - Shanghai, China

Social Media Manager, Chalhoub Group - Dubai, United Arab Emirates

Rihanna became Dior's first Black ambassador in 2015, starring in a blockbuster accessories campaign for the brand, also shot by Klein and set in Versailles, that year. The partnership - which coincided with major brand projects including the "Dior & Me" documentary and the "Designer of Dreams" fashion retrospective - helped anchor Dior's cultural relevance as it navigated its second designer transition in less than 5 years.
Related Jobs:
As interest in luxury brands cools following a multi-year boom for the segment, fashion's biggest names are accelerating efforts to stay in the cultural spotlight through brand ambassadorships that help reach an audience beyond fashion. [...] Renewing its ties with Rihanna would be a boon to Dior, as the singer has long managed to cultivate both mainstream recognition and high-fashion clout. Her appearance at the brand's January haute couture show alone generated press and social media visibility worth an estimated $9.3 million, according to consultancy Launchmetrics.

Social & Community Manager, Desmond & Dempsey - London, United Kingdom

Social Media Manager, Marla Aaron - New York, United States

Marketing & Communications Director, Alexander McQueen - Shanghai, China

According to an analysis by Edited for The Business of Fashion, the number of marketing emails from US retailers explicitly mentioning Black History Month have been trending downward since an initial spike in 2021, the first observation following the murder of George Floyd. They fell 38 percent from 2021 to 2022 between the months of January and February, and 40 percent again from 2022 to 2023 during the same period. February 2024 is on track to continue the trend: Of the 726 US retailers Edited tracked, only 51 sent emails mentioning Black History Month.

To their consumers and employees alike, how brands' recognise (or don't) Black History Month is an extension of their broader commitment to DEI. Complete silence - especially from brands that enthusiastically joined the DEI fray in 2020 - sends the message that companies' don't value their Black consumers and staffers and that companies' aren't serious about advancing diversity.

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What Fashion PR & Communications Professionals Need to Know Today

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This month, BoF Careers provides essential sector insights to help PR & communications professionals decode fashion's creative landscape.

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A weekly audio episode presenting thoughtful editorial stories and fashion-oriented perspectives in a fresh way.

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Listen to the wide perspectives of the fashion industry's creative directors, CEOs, business leaders and experts. Make BoF your podcast source for fashion news & analysis.

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The Fashion Slashie: A ClickerMe Podcast is centred around acclaimed members of the fashion industry who take on multiple roles. Join Writer / Editor / Broadcaster Lara Johnson-Wheeler as she chats to a selection of successful ‘slashies’ about their process, their trajectory and how they navigate a career in fashion. ClickerMe is the fashion network, helping creatives connect and collaborate better.

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ClickerMe is the fashion network. As a community, we provide support and experience for fashion creatives, ensuring you can connect and collaborate better.