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Factor: Entrepreneurship, Jerry wanted to provide a revenue stream for he and his family.

Jerry Murrell decided to create a burger restaurant with his four sons in Arlington, Virginia. Jerry wanted to help his family and sons so he gave his sons the choice to either go to college or start a business with the money the family had saved for their college. The family decided to start a burger restaurant and they founded Five Guys. They focused on keeping a simple menu by making fresh burgers with quality ingredients served with hand cut fries.

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1986-1998 Location of First Five Guys Restaurant

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1986-1998 Location of First Five Guys Restaurant

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Factor: Land, located in a strip mall with not even enough room for customers to dine in the restaurant.

The first Five Guys location that Jerry opened with his sons was in Arlington, Virginia in the Arlington Westmont Shopping Center which at the time was a strip mall. For their original shop, they were strategically positioned in the shop next to the bakery that provided the buns to Five Guys. While there was no space for dining within the restaurant, Five Guys capitalized on the limited space by making genuine connections with customers and creating a welcoming restaurant.

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1986-Present: Labor and philosophy for hiring employees

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1986-Present: Labor and philosophy for hiring employees

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Factor: Labor, Jerry and Five Guys focus on hiring employees who share similar values as them in creating a welcoming restaurant.

In the How I Built This podcast episode, Jerry explains how it’s important to hire the right people and create a culture centered around your company's values (Five Guys). When first creating Five Guys, Jerry put an emphasis on putting his sons in positions of leadership and power and facilitating their growth in the family-owned business. Five Guys also stresses the importance of good training and maintaining the high quality food and service they have served since Day 1 of their restaurant.

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In 2003, Jerry and Janie and the “Five Guys” began offering franchise opportunities. In just under 18 months, Five Guys Enterprises sold options for more than 300 units. The franchising restaurants mostly popped up in Virginia and Maryland but soon the restaurant was present in most of the Northeast.

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Factor: Capital

As described in the How I Built This podcast, Five Guys focuses on investing in high end and durable equipment that is equipped to create an efficient and quality burger making environment. Also, like most successful restaurants, Five Guys makes sure to locate their individual locations in strategic spots like on busy streets, shopping malls, or densely populated areas.

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After years of succeeding in the Northeast and the rest of America, Jerry and Five Guys were ready to expand overseas. Their first international location officially opened on July 4th, 2013 in London. This started a chain reaction of Five Guys in the UK, as the UK now holds 170 Five Guys locations.

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According to the official Five Guys website, there are currently around 1,700 Five Guys locations across the world. The countries include the US, Canada, United Kingdom, and a multitude of other countries in Europe, Asia, and the Middle East.