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In the 1970’s, Mark Constantine the founder and co-founder Liz Weir. Met at a beauty salon in Poole, England. Mark, a trichologist, specialized in hair and scalp disorders, while Liz was a beauty therapist. They discovered a shared passion for natural and ethical beauty products. They both decided they wanted to do more with their skills. Mark would go home and work in a tiny room above his kitchen developing his own clean beauty products, hoping that some day this would pay off.

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Mark and Liz opened their own cosmetics business called Constantine & Weir. The company focused on creating handmade products using fresh and natural ingredients (Land). They supplied their products to The Body Shop, a well-known cosmetics retailer. They were very happy about this partnership because they were getting their products out into the market.

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In 1994, they eventually faced financial difficulties and some personal problems with The Body Shop. So they parted ways to start fresh. The same year they started a mailing business that failed right away and had one last chance to really succeed.

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Mark and Liz, along with a group of like-minded individuals, passionate about the company, founded Lush Cosmetics (Labor). They established their first store in Poole, England, and quickly gained attention for their creative and handmade products. Lush's overall philosophy emphasizes cruelty-free, vegetarian, and ethically-sourced ingredients(Capital).

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Since the beginning, Lush has continuously proved that a brand doesn’t need to test on animals. The Lush Prize launched in 2011 and has had 93 winners and awarded £1.86 million towards alternatives to animal testing. So far, the USA has had the highest number of Lush Prize winners. This shows that Lush has followed through with their all natural approach to cosmetics; as it is easy for companies once they get popular to not follow through with their beliefs. Even though this prize launched in 2011, they have always pushed for anti animal testing.

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From 2015 to 2017, their purchase of parabens has dropped from 11.7 tonnes annually to 7.7 tonnes, even though their sales have significantly increased in the same time period. Why are their sales increasing while their use of preservatives decreases? Because Lush's customers are kind enough to buy the raw and self preserving version.

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2022-Now: The Secret Lush Cosmetics Master Plan

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2022-Now: The Secret Lush Cosmetics Master Plan

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1. Make products for every need. It’s not what customers want, it’s what they need.

2. Be number one in every category. Do not accept the status quo: invent new products that fulfill all of the vision.

3. Create a cosmetic revolution to save the planet. We’re running out of time: we need a revolution.