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Should Doritos reduce the price of some of its products?

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Retails for $65 a bottle

Makes Doritos look like it only cares about profits

Cost is justifiable because it's made using a special distillation process

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Rising cost of ingredients, packaging, and fuel

5 chips were removed from each bag resulting in the bag's weight shrinking from 9.75 ounces to 9.25

Price remained same although the change occured

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How Doritos Supply and Demand Have Changed

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Looking at Doritos supply and demand, we see seismic changes in supply but little happening on the demand side.

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Companies have engaged in practice called product shrinkflation

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Doritos latest victim of ‘shrinkflation’

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In the latest instance of companies downsizing products amid record inflation, Potato chip giant Frito-Lay revealed is has cut the number of chips in its bags of Doritos.

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After looking into the issues surrounding whether should Doritos reduce the price of some of its flavors, it is clear that they should reduce the price. One reason to support this position is it is getting too expensive to buy. In the article entitled "Doritos Unveil Nacho Cheese-Flavored Liquor, and It Isn't Cheap" the author explains that, "It retails for $65 a bottle and is created using a special distillation process, so it might be best enjoyed by those who can hold their liquor." This quotation suggests it is overpriced by saying it is best for a specific demographic. This shows that not everyone can afford something they just want to try and may not enjoy anyways. Opponents may claim it is created using a special distillation process, so the cost is justified because of the special technique. However, have they thought about the idea that not everyone may be able to afford it?

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Pros:

Cheaper chips

Goes popular

Happier consumers

Cons:

Earns less money

Might not gain profit

Price Wars with Competitors

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